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Our History

From our beginnings as a publishing company nearly 200 years ago, we’ve evolved into a leading global online classifieds specialist.

Almost 200 years of publishing; from books and papers, to classified ads

Founded by Christian Schibsted, Schibsted started as a Norwegian publishing company in 1839, and was listed on the Oslo Stock Exchange in 1992.

It established its first digital classifieds brand, in 2000. The business rapidly gained a foothold as the leading online classifieds site in Norway.

Schibsted went on to build a large portfolio of international classifieds brands, starting with French generalist marketplace leboncoin in 2006. Further online classifieds acquisitions included Spanish platforms Milanuncios and Fotocasa, Italian platform Subito, and InfoJobs, which serves both regions.

Adevinta is born as an online classifieds specialist

In 2018, Schibsted’s portfolio of international classifieds businesses was spun off and established as an independent company. 

The newly formed company, Adevinta, was listed on the Oslo Stock Exchange in 2019, Norway’s largest IPO in 13 years.

eBay Classifieds Group strengthens Adevinta’s classifieds heritage

In 2020, Adevinta signed an agreement to acquire eBay Classifieds Group, with the deal completing in 2021. This established Adevinta as the world’s largest online classifieds group.

Through the acquisition, Adevinta added more market-leading classifieds brands to its portfolio, including Kleinanzeigen and in Germany, 2dehands/2ememain in Belgium, and Marktplaats in the Netherlands.

Adevinta launches ‘Growing at Scale’ strategy

In 2021, Adevinta launched ‘Growing at Scale’, its new strategic plan designed to accelerate its profitable growth.

As part of this strategy, Adevinta announced the sale of several classifieds brands in 2022, consolidating its portfolio.

With its market-leading platforms across re-commerce, mobility, jobs, real estate and holiday rentals, Adevinta began the journey to further scale and benefit from its vertical expertise and best in class technology and teams.