Sustainable Commerce

Adevinta is a champion for sustainable commerce, leading the shift towards circular consumption by enabling re-commerce at scale.

But we know there is more to do to unlock sustainable consumption that benefits our users, our employees, our shareholders and our planet. And as a responsible European business, we recognise the important role we have in enabling this. 

How Adevinta measures environmental progress 

We’re committed to managing the environmental impact of our businesses.

To monitor our progress, we’ve developed a comprehensive and reliable internal reporting system covering all Adevinta businesses. This means we can quantify emissions from key sources and pinpoint improvement areas – a significant step forward in our sustainability journey.

Taking immediate action with offsetting projects

Our near-term goal is a shift to renewable energy to cut down our greenhouse gas (GHG) emissions. We’re on track, but it’ll take time to reach our goal.

To compensate for our emissions in the interim, we’re offsetting part of our residual emissions yearly. Starting in 2022, we purchased 4,710 Gold Standard verified carbon credits to offset our 2021 scope 1, scope 2 and scope 3 GHG emissions. Our 2023 emissions will be offset in the same way. 

The Gold Standard for carbon credits was created in 2003 by WWF and other international non-government organisations (NGOs) to ensure carbon reduction projects maintain the highest levels of environmental integrity. It’s the most stringent offset standard, making it ideal for high-quality offset projects.

However, offsetting alone is not enough to limit global warming to 1.5ºC – it’s only a temporary fix. That’s why our primary focus is to reduce our carbon footprint as much as we can.

In seeking meaningful offset projects, we prioritise those in developing countries that also have a social dimension, contributing to multiple Sustainable Development Goals (SDGs). We also look for projects that have unique benefits, excluding those that involve renewable energy or industrial components, and steering clear of hard-to-evaluate initiatives like avoided deforestation. 

We’re committed to investing in projects that deliver environmental and social benefits. For example, in 2023, we invested in 16,000 VERs (Voluntary Emission Reductions) in the Gold Standard-certified Ibanda-Makera Cookstove Project in Rwanda.

This programme, managed by Likano Project Development GmbH in partnership with the local REDO (Rural Environmental and Development Organisation), supplies fuel-efficient cooking stoves to rural households in southeast Rwanda, fostering environmental and community development.

GHG emissions (Tonnes CO2e)




Scope 1 – Direct emissions

Company owned cars



Air heating



Scope 2 – Indirect emissions1

Location-based electricity + heating and cooling




Market-based electricity + heating and cooling




Scope 3 – Other indirect emissions8

Purchased goods + services ¹ ⁷


Capital goods ² ⁷


Fuel + energy-related activities ³ ⁷




Energy from data centres




Transmission & distribution losses + upstream emission from fuel & electricity




Waste generated in operations ⁴ ⁷


Business travel ⁵ ⁷




Employee commuting ⁶ ⁷


Total GHG emissions




Driving sustainability through technology 

At Adevinta, our GreenTech strategy harnesses Digital Technology to make a positive impact on our world. We’re working to integrate this strategy into our overall Product and Tech approach, focusing on three key areas:

  • Empowering Users: Our aim is to help our users reduce their environmental footprint and boost the circular economy. We’re developing products and features that enable consumers to make environmentally conscious decisions. Called ‘tech for green’, this initiative involves adding features that aid users in understanding and improving their environmental impact.
  • Optimising Our Footprint: We’re committed to building a low-carbon Tech platform. This includes practices like eco-design, ensuring our features are not only useful and usable but also environmentally friendly, server mutualization, and optimising code and resources.
  • Employee Engagement: The success of our GreenTech strategy hinges on wide employee support. We’re empowering our workforce through workshops, training, and a sustainability ambassador programme, ensuring our team is well-equipped to contribute to and champion our sustainability efforts.

Savings Brought to Life –

the Second Hand Effect Report

Every time someone chooses to buy a used item instead of something new, they’re making a choice that helps the environment.  Every year, our Second Hand Effect report quantifies the potential savings in greenhouse gas emissions (GHG) and materials used when consumers opt for second-hand products over new goods. While second-hand products can have a significant environmental impact at different lifecycle phases, our report focuses on the potential savings during the manufacturing stage. 

These savings are brought to life in the report through illustrations that compare the resources required for manufacturing new products against those saved by choosing  second-hand items. The results are eye-opening.  

Second Hand Effect Report