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Strategy for Success

Growing at Scale

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Our Growing at Scale strategy is designed to accelerate profitable growth at Adevinta. It positions us to fulfil our potential, take advantage of new opportunities and capitalise on emerging trends in consumer behaviour.

Our Strategy for Success

Adevinta’s strengths mean we are well positioned to embrace significant business opportunities that will help drive growth and revenue.

We are harnessing our vertical expertise, best-in-class product & technology and sustainability credentials to put consumer needs firmly at the heart of everything we do.

Vertical expertise

Our unique structure combines a strong local presence with unrivalled multi-market vertical expertise across Europe. We have market-leading platforms across re-commerce, mobility, jobs, real estate and holiday rentals. Scaling the strongest elements of our vertical marketplaces allows us to maximise our capabilities across every one of our platforms.


Vertical expertise

Product and technology

As a leading European tech company, we have 2,500+ product and technology experts collaborating and innovating across our marketplaces every day. Our shared capabilities across automation, cloud, data, IT enterprise services and cyber-security allow us to bring new products to market quickly and at scale. This enhances user experience and creates more value for customers – all while driving growth and revenue for the business.


Product and technology

Sustainability (ESG)

As a champion for sustainable commerce in Europe, the ethos of the circular economy is in our DNA. Through our marketplaces, we give previous purchases a new purpose and extend the life cycle of pre-loved products. We also enrich communities by creating connections between buyers and sellers – across categories, communities and countries. This helps every customer make a positive impact on the planet, and shapes an inclusive society that benefits everyone. We want more people to be able to enjoy the benefits of sustainable commerce. That’s why we’re continually investing in products and partnerships that support sustainability.


Sustainability, strategy and impact