Second-Hand Effect
Fuelling the circular economy

The Second-Hand Effect 2023 Report
At Adevinta, we are at the heart of the second-hand economy. We champion second-hand by shifting from ‘linear consumption’, where we buy something new and then dispose of it, to a more ‘circular consumption’. Circular consumption keeps products and materials in continuous use by reusing them, as we enable at Adevinta, while wider circular models also adopt repairing and recycling.
By reducing the need to buy newly produced goods, we are promoting more sustainable consumption. We want to encourage people to make second-hand their f irst choice. We call this the Second-Hand Effect (SHE). The SHE embodies the potential environmental benefits of choosing pre-loved items over new ones. Most second-hand purchases mitigate the need to produce new items to some extent, conserving energy and raw materials, reducing greenhouse gases, and minimising waste.
Key findings indicated that, collectively, Adevinta’s marketplaces potentially avoided:
