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Job Description

As an important part of our brand marketing team, we are looking for a B2B Brand Manager who owns our Corporate Identity for Dealers and drives integrated campaigns as well. If you are a brand expert with a growth mindset and experienced in being the brand ambassador in a growth driven and fast scaling business unit, we’d love to hear from you to become a part of our brand marketing team.

 The Role:

  • You will be the brand consultant for other B2B marketing colleagues as well as other x-functional teams to create a seamless and integrated experience for our dealers.

  • In Collaboration with B2B Brand Teamlead you drive brand strategy projects like B2B positioning or CI projects

  • You own the B2B CI and create holistic and cohesive brand & UX guidelines (in collaboration with UX and product) and ensure that product development is in line with the guidelines

  • You are responsible for a seamless, distinct and cohesive brand and product user experience for our dealers on all touchpoints. This includes brand fit, physical availability of our products (visibility on all devices) and seamless user experience (design, tone, and positioning of product is aligned across all touchpoints so we speak with one voice

  • You will be a brand ambassador and help to create internally x-departmental a common understanding of our brand mobile.de (what does m.de stand for and what's our goal, what’s our strategy, CI, personality and purpose)

  • You develop B2B Brand Love Campaign strategies for our Dealers and take over for integrated campaign implementation of B2B brand campaigns together with the internal B2B marketing team (Dialogue Marketing, CRM, Event, Performance Marketing), other internal interfaces such as PR and Sales and our agency partners

  • You support the B2B Productmarketing Manager in developing product communication concepts (Go To Market & Product Life Cycle) as well as in the integrated campaign implementation for B2B product launches

  • You work closely with internal departments such as Dialog Marketing, CRM, Event, Performance Marketing, PR, Legal, Customer Insights, Analytics and Sales as well as external marketing agencies

Your profile

  • You are a marketing generalist with Brand affinity & experience

  • Several years of professional experience in marketing, including proven experience in developing and implementing Brand Strategy projects like CI and positioning projects, developing marketing concepts and managing integrated campaigns

  • Ideally experience in B2B marketing

  • The words “brand cohesion”, “brand integration” and “cross functional work” sound familiar to you

  • You are familiar with agile and matrix organisations and working in a fast-paced dynamic environment, you have excellent capability to react to project adjustments and alterations including flexibility in times of change

  • Strong empathic skills and very experienced in stakeholder management across the whole organisation, especially with marketing, product, tech and UX colleagues

  • You are excellent at leading cross-functional projects and partners

  • Experience in leading external service providers and agencies

  • Initiative, flexibility and a high level of passion

  • You have a strong analytical and strategic mindset

  • You have excellent communication skills and present complex issues in a simple manner

  • You are fully fluent in German and English



Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

  • An attractive Base Salary.
  • Participation in our Short Term Incentive plan (annual bonus).
  • An excellent Equity program. This role plays a key part to the success of the organisation and therefore you will receive a piece of Adevinta every 6 months.
  • Employee Stock Purchase Program with a match from Adevinta.
  • Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
  • A 24/7 Employee Assistance Program for you and your family, because we care.
  • Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Company Description

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars with the first online vehicle marketplace, driven by the idea to create something new. As a driver of change for growth and innovation, we became more than just a platform. We are an ecosystem of skilled and entrepreneurially minded people, a community to unite sellers and buyers. As the No 1 marketplace in Germany we closely cooperate with a powerful network of around 42,000 dealers and connect them with almost 17 million unique users per month.

Mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 40+ products in 15 countries.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

More about Careers at Adevinta

Careers at Adevinta can take you in all sorts of directions and to many different countries. The question is – where do you want to go?

(Sr.) B2B Brand Manager (d/f/m) | Adevinta