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Job Description

Mobile.de is seeking a highly motivated and talented individual to join our team as a (Senior) Technical CRM Manager (d/f/m).

You will become a part of our growing technical CRM team, delivering our CRM concepts towards the commercial as well as private customers. You will be accountable for the implementation of automated customer journeys as well as for constant improvements of our technical CRM infrastructure. Therefore, you will work with a variety of people from Marketing, Sales, Product, Tech and even external partners who constantly strive to create impactful customer communication.

The role:

  • Own the technical B2B/B2C CRM processes and deliver complex campaign workflows

  • Create relevant customer segments based on individual needs and orchestrate CRM activities across different channels

  • Collaborate closely with our Marketing & Sales teams and translate their requirements into technical solutions

  • Interface with internal tech teams to extend the connection between the mobile.de platform and our Marketing automation tool

  • Support the Marketing team with ad hoc analyses to create impactful recommendations & insights

  • Be a proactive consultant within cross-functional teams

  • Optimize functional excellence to improve our CRM capabilities, also by partnering with 2other international Adevinta markets and  centralized business functions

What we are looking for:

  • Several years of working experience in a technical CRM role or similar

  • Experience with customer retention and engagement strategies

  • Expert in creating and delivering fully automated and personalized customer journeys

  • You are a highly ambitious and motivated team player with strong communication skills

  • You act as a consultant towards your peers in the Marketing team as well as in several other (cross-functional) teams to deliver best in class results

  • Profound experience with Marketing automation tools, preferably Salesforce Marketing Cloud, Adobe Campaign or Braze

  • Solid knowledge of relational databases and you are familiar with data queries via SQL

  • Very good German and English language skills


Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

  • An attractive Base Salary.
  • Participation in our Short Term Incentive plan (annual bonus).
  • Employee Stock Purchase Program with a match from Adevinta.
  • Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
  • A 24/7 Employee Assistance Program for you and your family, because we care.
  • Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Company Description

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars with the first online vehicle marketplace, driven by the idea to create something new. As a driver of change for growth and innovation, we became more than just a platform. We are an ecosystem of skilled and entrepreneurially minded people, a community to unite sellers and buyers. As the No 1 marketplace in Germany we closely cooperate with a powerful network of around 42,000 dealers and connect them with almost 17 million unique users per month.

Mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 40+ products in 15 countries.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

More about Careers at Adevinta

Careers at Adevinta can take you in all sorts of directions and to many different countries. The question is – where do you want to go?

(Senior) Technical CRM Manager (d/f/m) | Adevinta