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Job Description

The leboncoin group is France's leader in the property market, being the platform with the largest audience, broadcasting the largest number of advertisements and also having one of the largest coverage of property professionals. Leboncoin offers them a range of services for displaying ads, capturing mandates and digital advertising.

As part of the Real Estate Trade Marketing team (5 people), your role will be to develop the necessary presentations, content, performance analyses and sales pitches; with the aim of promoting the Group's leadership in the real estate market and optimising its B2B sales performance.

Tasks :

  • Support for sales performance (acquisition / upsell and retention): Defining marketing recommendations (adjusting the sales pitch, process, content, emails, tools, promotions, etc.) following analysis of sales figures & sales performance Kpis in coordination with a business analyst. 
  • Sales support for sales teams: Helping launch sales offers, training sales staff, designing sales presentations, sales pitches, responding to objections, sharing best-practices, etc.
  • Customer database analysis: 
  • Coordination of the acquisition and qualification of customer bases, 
  • Analysis of customer segments: networks, churned customers, etc.
  • Optimising the use of tools such as Linkedin Sales Navigator & Salesforce;
  • Coordination of sales & marketing campaigns with estate agency networks.
  • Optimisation of the prospect/customer lifecycle and Marketing Automation strategy (emails) with the aim of: lead generation for acquisition, customer support, upsell and retention. Coordination with CRM-EMails teams and teams in charge of sales processes & Salesforce. Optimising lead transfer processes.
  • Monitoring the performance of our marketing actions (email Kpis, lead generation, etc.).
  • Monitor our competitors' B2B marketing and communications and make suggestions.
  • Project manager with good cross-functional team coordination skills, good interpersonal skills and great adaptability.
  • Aptitude for data analysis, good command of Google sheet / excel, rigour and attention to detail.
  • Considerable experience in B2B marketing and lead generation (growth).
  • Proactivity, autonomy, critical thinking and ability to stand back,
  • Appreciable but not compulsory: knowledge of dataviz tools such as Tableau, AT Internet (or Google analytics), Kantar, Médiamétrie, Salesforce, etc.
  • Your friends praise your talent for baking muffins, cupcakes and other cookies, which is a considerable asset.

Position based in Paris (IIe) 
Remuneration according to level of experience
Partial teleworking possible


Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

  • An attractive Base Salary.
  • Participation in our Short Term Incentive plan (annual bonus).
  • Employee Stock Purchase Program with a match from Adevinta.
  • Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
  • A 24/7 Employee Assistance Program for you and your family, because we care.
  • Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Company Description

The right career for all!

Created in 2006, leboncoin.fr is an exchange platform that simplifies access to consumption, favors local relations and makes digital a tool at the service of all. leboncoin is positioned as a digital, economic, societal, innovative player, always with the same objective: to facilitate all day-to-day exchanges for all of our users. We give a second life to thousands of goods. Behind this apparent simplicity, there is a fast-growing company with 1,400 employees, where it is good to work, a company that cultivates a responsible and collective HR approach. We are also the 1st site for sales between individuals in France and the 5th most consulted site in France.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.

More about Careers at Adevinta

Careers at Adevinta can take you in all sorts of directions and to many different countries. The question is – where do you want to go?

Marketing B2B Digital leboncoin (F/H) | Adevinta