Product Marketing Manager (d/f/m)

We are looking for a strategic and hands-on Product Marketing Manager (d/f/m) as part of our Brand Marketing team to drive and evolve our product marketing strategy.

You will play a crucial role in shaping how we position, launch, and communicate our (software) products, ensuring they meet market needs and drive business growth.

Working closely with product managers, business development, sales, and marketing teams, you will be responsible for defining and executing go-to-market strategies that maximize product adoption and customer value.

You will be part of our Brand Marketing team reporting into the Head of B2B Brand Marketing.

This is a hybrid role, and our office is based in Berlin Charlottenburg

Your Key Responsibilities:

• Lead and Develop Product Marketing Strategy – Enhance and refine our existing product marketing framework, ensuring strong collaboration with product, marketing, and business experts.

• Champion Product Marketing & Go-To-Market (GTM) Strategy – Act as an internal advocate, promoting best practices for product marketing and GTM execution across the organization.

• Drive Customer-Centric Marketing – Serve as the voice of the customer, ensuring product-market fit by aligning product positioning and messaging with customer needs.

• Develop and Execute Campaign Strategies – Translate customer insights into compelling marketing campaigns, tailoring messaging and positioning to maximize impact.

• Balance Strategic Planning and Hands-On Execution – Maintain a high-level strategic perspective while being ready to handle operational tasks when necessary.

• Ensure Successful Product Launches & Lifecycle Management – Plan and execute market introductions for new products while optimizing the value of existing products throughout their lifecycle.

• Shape Product Definition & Positioning – Work cross-functionally with Product Management, Business Development, and other teams to influence product strategy and ensure alignment with market demand.

• Develop Naming Conventions & GTM Strategies – Define product naming, go-to-market strategies, and lifecycle marketing plans to strengthen brand identity.

• Lead Integrated Marketing Campaigns – Oversee end-to-end execution of marketing campaigns, coordinating across internal teams (Marketing, Sales, CS) and external agencies.

• Measure and Optimize Performance – Establish key metrics to track the success of marketing campaigns, making data-driven decisions to refine strategy and execution.

• Cross-Functional Collaboration – Work closely with stakeholders from Marketing, Product Management, Business Development, Sales, PR, Legal, Customer Insights, Analytics, and external agencies to ensure marketing alignment and execution excellence.

Your Profile:

• Bachelor's degree in Marketing, Business or a related field or relevant professional experience.

• 6+ years of experience with product marketing in the e-commerce or online marketplace industry, Go-To-Market Strategy, or related roles

• Exceptional written and verbal communication skills in German and English.

• Strong ability to translate complex product features into compelling customer value communication

• Experience in leading cross-functional teams and managing multiple stakeholders.

• Data-driven mindset with the ability to measure, analyze, and optimize marketing performance.

• Excellent storytelling skills to engage our teams and external audiences.

Additional information

• Salary: Get rewarded with an attractive base salary and participation in our annual incentive plans.
• Plan for the Future: On top of the statutory retirement insurance, we offer a company pension scheme with three contribution levels.
• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
• Training & Education: Keep growing with a personal development budget, access to language courses, coaching opportunities, our online and offline library, weekly “Lunch & Learn” sessions and many more.
• Mobility: Stay mobile with a monthly transportation allowance.
• Enjoy working: Our office offers a range of amenities, including retreat spaces for yoga and relaxation, a pool table, table tennis, a fully equipped kitchen for cooking, and various co-working areas. And yes, free snacks and drinks are also available.
• Work from Anywhere: Work up to 20 days per year work from wherever you feel most productive.
• Family: We supplement the German government contribution by offering fully paid family leave.

Company description

We are Germany’s largest vehicle marketplace, featuring around 1.4 million listed cars, commercial vehicles, motorcycles, and e-bikes. Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do. Since our founding in 1996, we have been shaping the way vehicles are bought and sold online – not only enabling direct transactions but also offering financing and leasing solutions. More than 40,000 registered vehicle dealers and millions of private customers rely on our platform, benefiting from 108 million visits each month. If you are driven by an eagerness to learn, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to meet you.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

Research shows that women and underrepresented groups often hesitate to pursue opportunities unless they meet every requirement. We strongly value diverse perspectives and encourage candidates from historically excluded backgrounds to apply.

Applicants must hold a valid right to work and permit to reside in Germany.