Job Description
We are seeking an experienced Social Media Marketing Specialist to join the Benelux Marketing Team (based in Amsterdam) and Adevinta's global team of digital experts to lead on executing our social acquisition and retention roadmap. The role will be part of a great team of talents in an agile and international environment and a work culture that’s been genuinely committed to diversity & inclusion.
In this role you will be responsible for day-to-day management of campaign set-up, trafficking, tracking, troubleshooting and optimization of digital campaigns across multiple social platforms (Facebook, Instagram, LinkedIn, …) in a way which enables us to achieve best in class processes to engage with our audiences. Candidates must not only be technically sound, but also be good data detectives when necessary. It is expected that the Social Media Marketing Specialist will be the “go-to” expert to the rest of the media team for topics across our social platforms.
In this exciting role, you will be working closely with Paid Media Specialists (who define and coordinate the execution of the annual paid media strategies for our Recommerce, Mobility & SMB verticals), Integrated Marketing, Content development, CRM & Analytics teams as well as strategic Ad Tech partners and various agencies so you will require a solid ability to manage projects across multiple departments and partners and showcase good communication skills.
Responsibilities:
Build Digital Marketing campaigns: experienced in day-to-day management of campaign set-up, trafficking, tracking, troubleshooting of paid digital campaigns on Social Media channels, including Feedbased Remarketing & Prospecting, Video and App Campaigns.
Manage and optimize Digital Marketing campaigns within your channel responsibility: you will be hands-on, with a continued strive to improve performance, embrace automation and technology to streamline processes.
Analyse, report, and present results: high level of analytical skills required and ability to understand data and the story it tells. Report these findings in a clear manner and identify additional opportunities
Scale your expertise: Keep ahead of the industry landscape to identify any potential opportunities for our business. Communicate and share learnings locally and globally with the intent to drive and scale best practices
What we are looking for:
Native Dutch language skills and Proficient English language skills
3+ years Digital Marketing experience (particularly Social media)
Strong expertise with proven track record in operational Social media campaign management (optimization, measurement, structure, audience management, targeting, ad copy writing)
Strong skills in Meta ads, covering full funnel from awareness to performance, including experience in managing dynamic ad campaigns with product feeds
Management and understanding of tracking pixels.
Knowledge of tools including Smartly, Channable, Adjust (or equivalent tools)
Experience in app marketing and marketing automation are a plus.
A passionate & data driven social media expert with great knowledge of the Dutch (& ideally Belgian) digital media landscape as well as progressive measurement & optimization techniques.
A strong teammate who enjoys working collaboratively in a fast-paced team environment.
Demonstrated digital paid media execution to very high standards, with personal accountability for great performance.
Positive energy, willingness to develop further, proactive, entrepreneurial way of thinking.
Ability to self-manage and prioritize multiple tasks under tight deadlines.
Solid communication skills: the ability to explain technical concepts to non-technical audiences, and guide team members on doing the same.
Benefits
- An attractive Base Salary.
- Participation in our Short Term Incentive plan (annual bonus).
- Employee Stock Purchase Program with a match from Adevinta.
- Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
- A 24/7 Employee Assistance Program for you and your family, because we care.
- Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!
Company Description
We're Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.
We're all about matchmaking, and our sites help people find whatever they're looking for in their local communities – whether it's a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.
Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
