At Adevinta, we believe everything and everyone has a purpose in life. Our selection of digital brands unlock the full value in every person, place and thing by creating perfect matches on the world’s most trusted marketplaces.
Sustainability is in our DNA, and we are recognised as a global sustainability leader by DJSI Europe. By providing marketplaces where people buy and sell second-hand goods, we contribute to the circular economy and help people live more sustainably.
We're all about matchmaking, and we take the same approach to hiring. But it's not just about finding the right skills for the job. It's also about making sure the role and the culture are the right match too.
We care about gaining and keeping the trust of our users, customers and stakeholders by acting responsibly, promoting sustainability and protecting the environment.
We invest in companies with tangible traction, a potential to scale beyond their domestic market, and who we can support with more than just financial resource.
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Product & Tech /
We are seeking a Head of Product for CRM to lead the development and execution of digital messaging and marketing automation products that grow user engagement across web and app while optimising and maintaining the experience and engagement of our audiences. If you have a track record of building and managing impactful, data-driven digital messaging products and automation programs that drive vibrancy, adoption, retention and revenue then we want to hear from you!
Lead a cross-functional development team, with well-defined sprints, clear product backlogs, and forward-looking plans that align with your mission and CRM success metrics
Identify fast, simple ways to test new ideas in a proof of concept and rapidly iterate to gain a clear view on whether to proceed to the next gate
Work closely with the Growth Marketing Lead to build scalable marketing automation infrastructure, codebase, and processes across our email templates, data flows, automation and reporting
Work closely with our brand marketing, creative and other teams to strategise, validate, and build one-off and complex automated email and cross-platform campaigns
Analyse and report on past campaign performance, and identify areas for testing and improvement
Be a subject matter expert on email design, build, compliance and strategic best practices and tactics for the Talent organization
Lead a team and manage our external email agency.
Does this sound like you:
10+ years of hands-on experience leading the end-to-end creation and deployment of customer lifecycle/retention strategies
Experience in Agile/Scrum methodologies and working in Agile teams is desirable
Proficient in web and mobile technologies as well as a good understanding of industry trends
Familiarity with experimentation (A/B testing) and related statistical methods.
A passion for great digital messaging and willingness to get hands-on coding emails, building automation and customer journeys, setting up tests, and segmenting data
A strong understanding of list hygiene as well as email frequency and engagement optimisation tactics
Experience building and managing email and automation processes and workflows that scale
Understanding and experience implementing ESP level APIs to trigger and automate emails
Knowledge of email strategies and tactics as it relates to each stage of the customer lifecycle and able to effectively identify actionable messaging opportunities
Experience with Adobe Campaign Manager an asset
Extensive experience with analytics – web analytics (Google Analytics), email analytics (Adobe Campaign Manager would be a plus), data visualization (Tableau) and advanced customer segmentation models
A proven leader with experience building, managing and coaching a team of high impact professionals towards a common goal
Kijiji is the #1 online classifieds site in Canada and one of Canada's top 10 most-visited digital sites. We reach nearly half of Canadian internet users monthly. We're a leader in helping users find and trade goods and services in their communities, including Autos, Real Estate and Jobs. We're proud of our engaged, results-oriented and collaborative team and were recently named one of the top Toronto Tech Employer Brands. Kijiji is part of Adevinta: a global online classifieds specialist and sustainability leader with 40+ products in 14 countries.
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
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Careers at Adevinta can take you in all sorts of directions and to many different countries. The question is – where do you want to go?