• twitter
  • linkedin
  • facebook
  • email

Job Description

Join our purpose-driven business as a Customer Insights & Performance Manager B2B/B2C in the SMB team, working on one of the most famous and visited platforms in The Netherlands and Belgium. In this analytical role that requires a commercial mindset, you will leverage data to derive actionable insights, support sales strategies, and drive our business forward. You'll be instrumental in ensuring that our sales and user base operations are effective, optimized, and aligned with customer needs.

About the team

This role is located within the SMB team of Marktplaats and 2dehands. Our team focuses on enabling Small and Medium sized businesses (SMBs) to become successful on our platforms. SMBs are true creators and passionate people who can enrich the lives of buyers with their unique and local products. More than 90,000+ SMBs are currently active and successful on our platforms. The role reports into the Head of SMB.

What you’ll do

  • Actionable Sales Insights: Interpret performance data to provide actionable insights tailored to individual customers, sales categories, and segments, ensuring optimal quarterly results.

  • Strategy & Insight Integration: Contribute to the sales strategy with data and insights, ensuring the team is informed and aligned.

  • Sales Targeting & Monitoring: Assist in setting sales targets, monitor their progress, and provide feedback for adjustments and opportunities/threats as they arise.

  • User Base Analysis: Extract and analyze data from various channels, such as outreach and marketing, to understand our user behavior better and improve our approach.

  • Customer Journey Optimization: Collaborate with the User Base Manager to identify opportunities in the customer journey, based on data. Spot triggers and touchpoints that can be optimized for better user engagement and impact.

  • Performance & Spend Analysis: Provide support in understanding customer performance and spend, especially during convergence or migration phases.

  • Technical Analysis: Conduct ad hoc analyses using SQL, dashboards or other tools to support business decisions and improve customer performance.

  • Collaboration & Tools: Engage with various teams, using tools like CRM systems and analytics platforms, to ensure cohesive strategies and shared insights.

  • Reporting & Presentation: Creating regular reports on sales performance, customer insights, market trends, and other relevant metrics. Presenting findings and recommendations to the SMB management, sales team, and stakeholders.

Who you are

  • Experience: 5+ years of commercial analyst or closely related experience in commercial environments

  • Education: Bachelor’s degree in Business, Finance, Economics, Statistics, or a related field. A Master’s degree or relevant certifications would be advantageous.

  • Analytical Skills: Proficient in using tools like Google Sheets, Excel, and SQL to extract, analyze, and interpret data from various sources, including dashboards and raw datasets. Demonstrated ability to identify trends and convert insights into actionable business strategies.

  • Communication skills: Excellent verbal and written communication skills, with the ability to articulate findings clearly to both technical and non-technical stakeholders.

  • Collaboration: Proven ability to work effectively in cross-functional teams, understanding and valuing the inputs from different departments.

  • Problem-Solving: A solutions-oriented mindset with the ability to think critically, handle ambiguity, and navigate challenges proactively.

  • Commercial Instinct: An innate ability to grasp market dynamics, recognize commercial opportunities, and intuitively understand what drives business success in our sector. This goes beyond data analysis – it's about having a "gut feel" for what will work commercially and what won't.

  • Business Acumen: The ability to understand the business model, financials, and revenue streams, and how they relate to performance data. 

  • Attention to Detail: Precision in data handling, with a commitment to accuracy and consistency.

You need to be currently resident of the Netherlands and entitled to work here (EU citizen, in possession of VISA, residence permit etc.)


Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

  • An attractive Base Salary.
  • Participation in our Short Term Incentive plan (annual bonus).
  • Employee Stock Purchase Program with a match from Adevinta.
  • Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon - well why not! just make sure you have internet connection!
  • A 24/7 Employee Assistance Program for you and your family, because we care.
  • Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow.

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters!

Company Description

Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region.

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

Adevinta is recognised as a sustainability leader and is one of only six companies listed in the Media & Entertainment industry group on the Dow Jones Sustainability Index (DJSI) Europe.

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.


More about Careers at Adevinta

Careers at Adevinta can take you in all sorts of directions and to many different countries. The question is – where do you want to go?

Commercial Sales Analyst B2B/B2C | Adevinta