{"id":635303,"date":"2025-01-22T09:59:00","date_gmt":"2025-01-22T08:59:00","guid":{"rendered":"https:\/\/adevinta.com\/?post_type=story&#038;p=635303"},"modified":"2025-02-03T09:48:01","modified_gmt":"2025-02-03T08:48:01","slug":"ebook-publicidad-marketing-2025","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/","title":{"rendered":"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025"},"content":{"rendered":"\n<div\n\tclass=\"block content content--cols-1 bg--blank content--arrange-half\"\n\tstyle=\"--cols: 1\">\n\t<div class=\"container--small\">\n\t\t\t\t\t<div class=\"content__column\">\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La publicidad digital vive un gran momento. M\u00e1s all\u00e1 de las <\/span><a href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/inversion-publicitaria-medios-digitales-ola-2-2024\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">positivas previsiones de inversi\u00f3n<\/span><\/a><span style=\"font-weight: 400;\">, la digitalizaci\u00f3n de la sociedad y la adopci\u00f3n de tecnolog\u00edas como la inteligencia artificial est\u00e1n impulsando la innovaci\u00f3n en el sector. Como consecuencia de estos procesos de cambio, las estrategias publicitarias tambi\u00e9n est\u00e1n evolucionando a gran velocidad con el objetivo de seguir acompa\u00f1ando a los usuarios. Por eso, disponer de herramientas, como <\/span><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/#ebookmarketing\" target=\"_blank\" rel=\"noopener\"><b>este <\/b><b><i>ebook <\/i><\/b><b>sobre publicidad<\/b><\/a><span style=\"font-weight: 400;\">, es de gran utilidad para quienes se encargan de elaborarlas. De las m\u00e9tricas de atenci\u00f3n al marketing 5.0, este <\/span><i><span style=\"font-weight: 400;\">ebook <\/span><\/i><span style=\"font-weight: 400;\">recoge los t\u00e9rminos imprescindibles sobre publicidad y marketing en 2025.<\/span><\/p>\n<a href=\"https:\/\/observatoriopublicidad.adevinta.es\/#ebookmarketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-635304 aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-300x105.png\" alt=\"\" width=\"300\" height=\"105\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-300x105.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-1024x360.png 1024w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-768x270.png 768w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-500x176.png 500w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta.png 1495w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p><span style=\"font-weight: 400;\">Este libro digital, que puede descargarse en el Observatorio de Investigaci\u00f3n Publicitaria de Adevinta, recoge diez t\u00e9rminos que est\u00e1n en boca de los profesionales del sector y que abarcan cuestiones clave como el desarrollo tecnol\u00f3gico en pro de la privacidad de los usuarios o el desarrollo de la <\/span><a href=\"https:\/\/www.adevinta.es\/stories\/articles\/publicidad-sostenible-clave-para-el-sector-publicitario\" target=\"_blank\" rel=\"noopener\"><b>publicidad sostenible<\/b><\/a><b>.\u00a0<\/b><\/p>\n<iframe loading=\"lazy\" title=\"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/mxDO1H2LLLY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<h2><span style=\"font-weight: 400;\">Estos son los 10 temas que se abordan en este <\/span><i><span style=\"font-weight: 400;\">ebook <\/span><\/i><span style=\"font-weight: 400;\">sobre publicidad digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En las p\u00e1ginas del <\/span><i><span style=\"font-weight: 400;\">ebook <\/span><\/i><span style=\"font-weight: 400;\">que hemos elaborado desde Adevinta se dan algunas claves sobre estos diez t\u00e9rminos:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumidores eco-activos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Large Language Models<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Addressability<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Data Clean Room<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u00e9tricas de atenci\u00f3n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Brand entertainment<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Econom\u00eda circular\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Shoppertainment<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Brand-safety<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing 5.0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Claves para mejorar la <\/span><i><span style=\"font-weight: 400;\">addressability, <\/span><\/i><span style=\"font-weight: 400;\">oportunidades de las m\u00e9tricas de atenci\u00f3n y mucho m\u00e1s\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Entre el contenido que se incluye en este <\/span><i><span style=\"font-weight: 400;\">ebook<\/span><\/i><span style=\"font-weight: 400;\">, hay un cap\u00edtulo dedicado a la <\/span><a href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adressability-como-hacer-frente-al-final-de-las-cookies\/\" target=\"_blank\" rel=\"noopener\"><b><i>addressability<\/i><\/b><\/a><span style=\"font-weight: 400;\"> que, entre otras cuestiones, explica algunas pautas para mejorarla. Entre ellas se encuentra la transparencia, el rigor o las estrategias <\/span><i><span style=\"font-weight: 400;\">user centric.\u00a0<\/span><\/i><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-635309 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen3.png\" alt=\"Formas de mejorar la addressability\" width=\"567\" height=\"305\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen3.png 567w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen3-300x161.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen3-500x269.png 500w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/>\n<p><span style=\"font-weight: 400;\">Asimismo, tambi\u00e9n se analizan las <\/span><a href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/metricas-de-atencion-adevinta\/\" target=\"_blank\" rel=\"noopener\"><b>m\u00e9tricas de atenci\u00f3n<\/b><\/a><span style=\"font-weight: 400;\"> y todo lo que suponen al marketing y la publicidad: desde el porqu\u00e9 de su creciente importancia hasta los retos o las oportunidades que traen consigo:\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-635314 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen4.png\" alt=\"Las seis oportunidades que ofrecen las m\u00e9tricas de atenci\u00f3n. \" width=\"567\" height=\"362\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen4.png 567w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen4-300x192.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen4-500x319.png 500w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/>\n<p><span style=\"font-weight: 400;\">En relaci\u00f3n con la <\/span><b>sostenibilidad, <\/b><span style=\"font-weight: 400;\">este documento aborda el concepto de la <\/span><a href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/economia-circular-marketplaces-segunda-mano\/\" target=\"_blank\" rel=\"noopener\"><b>econom\u00eda circular<\/b><\/a> <span style=\"font-weight: 400;\">y, tambi\u00e9n, el papel que tienen los <\/span><i><span style=\"font-weight: 400;\">marketplaces <\/span><\/i><span style=\"font-weight: 400;\">digitales a la hora de impulsar esta forma de consumo m\u00e1s responsable con el medioambiente.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-635319 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen5.png\" alt=\"Ahorro potencial de CO2 que supone el mercado de segunda mano en Espa\u00f1a\" width=\"567\" height=\"351\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen5.png 567w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen5-300x186.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen5-500x310.png 500w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/>\n<p><span style=\"font-weight: 400;\">Otro concepto que recoge este <\/span><i><span style=\"font-weight: 400;\">ebook<\/span><\/i><span style=\"font-weight: 400;\"> es el de <\/span><b>marketing 5.0. <\/b><span style=\"font-weight: 400;\">Un t\u00e9rmino que pone el foco en la experiencia del consumidor y en el papel que la tecnolog\u00eda desempe\u00f1a en ella. Entre otros temas, en este cap\u00edtulo se muestra c\u00f3mo ha sido la evoluci\u00f3n del marketing para llegar hasta el marketing 5.0:\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-635324 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen6.png\" alt=\"Evoluci\u00f3n desde el marketing 1.0 al marketing 5.0\" width=\"567\" height=\"247\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen6.png 567w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen6-300x131.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/Imagen6-500x218.png 500w\" sizes=\"auto, (max-width: 567px) 100vw, 567px\" \/>\n<p><span style=\"font-weight: 400;\">Todo esto y mucho m\u00e1s es lo que puedes descubrir en <\/span><i><span style=\"font-weight: 400;\">10 t\u00e9rminos que impulsar\u00e1n tus acciones de publicidad y marketing en 2025. <\/span><\/i><span style=\"font-weight: 400;\">\u00a1Desc\u00e1rgatelo aqu\u00ed y no te pierdas todas las novedades de la industria publicitaria!\u00a0<\/span><\/p>\n<a href=\"https:\/\/observatoriopublicidad.adevinta.es\/#ebookmarketing\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-635304 aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-300x105.png\" alt=\"\" width=\"300\" height=\"105\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-300x105.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-1024x360.png 1024w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-768x270.png 768w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta-500x176.png 500w, https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/cta-adevinta.png 1495w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La publicidad digital vive un gran momento. M\u00e1s all\u00e1 de las positivas previsiones de inversi\u00f3n, la digitalizaci\u00f3n de la sociedad y la adopci\u00f3n de tecnolog\u00edas como la inteligencia artificial est\u00e1n impulsando la innovaci\u00f3n en el sector. Como consecuencia de estos procesos de cambio, las estrategias publicitarias tambi\u00e9n est\u00e1n evolucionando a gran velocidad con el objetivo [&hellip;]<\/p>\n","protected":false},"featured_media":635329,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-635303","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025<\/title>\n<meta name=\"description\" content=\"Descubre y desc\u00e1rgate el ebook sobre publicidad y marketing de Adevinta para impulsar estrategias de \u00e9xito en 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025\" \/>\n<meta property=\"og:description\" content=\"Descubre y desc\u00e1rgate el ebook sobre publicidad y marketing de Adevinta para impulsar estrategias de \u00e9xito en 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T08:48:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/ebook-2-e1738000699124.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/\",\"name\":\"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/ebook-2-e1738000699124.jpg\",\"datePublished\":\"2025-01-22T08:59:00+00:00\",\"dateModified\":\"2025-02-03T08:48:01+00:00\",\"description\":\"Descubre y desc\u00e1rgate el ebook sobre publicidad y marketing de Adevinta para impulsar estrategias de \u00e9xito en 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/ebook-2-e1738000699124.jpg\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/ebook-2-e1738000699124.jpg\",\"width\":2500,\"height\":1408},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/ebook-publicidad-marketing-2025\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"name\":\"Adevinta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adevinta.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\",\"name\":\"Adevinta\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"width\":7680,\"height\":4320,\"caption\":\"Adevinta\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adevinta\\\/\",\"https:\\\/\\\/www.instagram.com\\\/adevintalife\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025","description":"Descubre y desc\u00e1rgate el ebook sobre publicidad y marketing de Adevinta para impulsar estrategias de \u00e9xito en 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/","og_locale":"es_ES","og_type":"article","og_title":"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025","og_description":"Descubre y desc\u00e1rgate el ebook sobre publicidad y marketing de Adevinta para impulsar estrategias de \u00e9xito en 2025.","og_url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/","og_site_name":"Adevinta","article_publisher":"https:\/\/www.linkedin.com\/company\/adevinta\/","article_modified_time":"2025-02-03T08:48:01+00:00","og_image":[{"width":2500,"height":1408,"url":"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/ebook-2-e1738000699124.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/","url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/","name":"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025","isPartOf":{"@id":"https:\/\/adevinta.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/#primaryimage"},"image":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/#primaryimage"},"thumbnailUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/ebook-2-e1738000699124.jpg","datePublished":"2025-01-22T08:59:00+00:00","dateModified":"2025-02-03T08:48:01+00:00","description":"Descubre y desc\u00e1rgate el ebook sobre publicidad y marketing de Adevinta para impulsar estrategias de \u00e9xito en 2025.","breadcrumb":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/#primaryimage","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/ebook-2-e1738000699124.jpg","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2025\/01\/ebook-2-e1738000699124.jpg","width":2500,"height":1408},{"@type":"BreadcrumbList","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/ebook-publicidad-marketing-2025\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adevinta.com\/es\/"},{"@type":"ListItem","position":2,"name":"Historias","item":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/"},{"@type":"ListItem","position":3,"name":"El ebook sobre publicidad y marketing para que tus estrategias triunfen en 2025"}]},{"@type":"WebSite","@id":"https:\/\/adevinta.com\/es\/#website","url":"https:\/\/adevinta.com\/es\/","name":"Adevinta","description":"","publisher":{"@id":"https:\/\/adevinta.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adevinta.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adevinta.com\/es\/#organization","name":"Adevinta","url":"https:\/\/adevinta.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","width":7680,"height":4320,"caption":"Adevinta"},"image":{"@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adevinta\/","https:\/\/www.instagram.com\/adevintalife\/"]}]}},"_links":{"self":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story\/635303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/types\/story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media\/635329"}],"wp:attachment":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media?parent=635303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/categories?post=635303"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/classification?post=635303"},{"taxonomy":"culture","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/culture?post=635303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}