{"id":621727,"date":"2024-06-19T08:48:08","date_gmt":"2024-06-19T06:48:08","guid":{"rendered":"https:\/\/adevinta.com\/?post_type=story&#038;p=621727"},"modified":"2024-06-19T09:11:17","modified_gmt":"2024-06-19T07:11:17","slug":"advertising-trends-podcast-experiencias-phygital","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-experiencias-phygital\/","title":{"rendered":"Cap\u00edtulo 04&#215;08: Experiencias phygital para seguir enamorando al consumidor"},"content":{"rendered":"\n<div\n\tclass=\"block content content--cols-1 bg--blank content--arrange-half\"\n\tstyle=\"--cols: 1\">\n\t<div class=\"container--small\">\n\t\t\t\t\t<div class=\"content__column\">\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<p>La uni\u00f3n del mundo f\u00edsico con el digital cada vez es m\u00e1s habitual. Para las marcas, aprovechar las ventajas de ambos entornos en una misma experiencia cada vez es una opci\u00f3n m\u00e1s interesante. Por eso, las conocidas como <a href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/experiencia-phygital-cuando-se-unen-lo-mejor-del-offline-y-del-online\/\" target=\"_blank\" rel=\"noopener\"><strong>experiencias <em>phygital<\/em><\/strong><\/a> cada vez est\u00e1n m\u00e1s en boga en esta industria. \u00bfCu\u00e1les son sus ventajas? \u00bfY sus limitaciones? Sobre esto y mucho m\u00e1s hablamos con David de la Flor, product manager en JogoTech.<\/p>\n<p>En Espacio de innovaci\u00f3n, David Dami\u00e1n nos explicar\u00e1 qu\u00e9 es el <strong><em>Quantified self,<\/em><\/strong> una tendencia que aborda el autoconocimiento basado en el autoseguimiento. \u00bfQuieres saber en qu\u00e9 consiste? \u00a1Dale al play y desc\u00fabrelo!<\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/5eh6Aa7WVJZl0k8CFLmybv\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619680 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_spotify-300x90-1.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap\u00edtulo-04x08-experiencias-phygital-para-seguir-enamorando\/id1504705650?i=1000659479255\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619682 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_apple-300x56-1.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTg1OTUwOTk\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619684 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_google-300x42-1.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=cJwlszyhCIE\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33499 size-full aligncenter\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/youtube-1.png\" alt=\"\" width=\"300\" height=\"68\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.spreaker.com\/episode\/capitulo-04x08-experiencias-phygital-para-seguir-enamorando-al-consumidor--58595099\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619656 size-medium\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png\" alt=\"\" width=\"300\" height=\"89\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37.png 389w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<a href=\"https:\/\/www.ivoox.com\/capitulo-04x08-experiencias-phygital-para-seguir-enamorando-al-audios-mp3_rf_130561463_1.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619686 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_ivoox-300x96-1.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/advertising-trends-by-adevinta\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-619650 aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01-300x96.png\" alt=\"\" width=\"300\" height=\"96\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01-300x96.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01-500x160.png 500w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01.png 560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/54cb1599-5b2d-4bb2-aea8-51aabce2a9bd\/advertising-trends-by-adevinta-cap\u00edtulo-04x08-experiencias-phygital-para-seguir-enamorando-al-consumidor\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-619843 aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-05-23-at-16.25.07-300x100.png\" alt=\"\" width=\"300\" height=\"100\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-05-23-at-16.25.07-300x100.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-05-23-at-16.25.07.png 407w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p data-wp-editing=\"1\"><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La uni\u00f3n del mundo f\u00edsico con el digital cada vez es m\u00e1s habitual. Para las marcas, aprovechar las ventajas de ambos entornos en una misma experiencia cada vez es una opci\u00f3n m\u00e1s interesante. Por eso, las conocidas como experiencias phygital cada vez est\u00e1n m\u00e1s en boga en esta industria. \u00bfCu\u00e1les son sus ventajas? \u00bfY sus [&hellip;]<\/p>\n","protected":false},"featured_media":621728,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-621727","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Experiencias phygital para seguir enamorando al consumidor<\/title>\n<meta name=\"description\" content=\"En el \u00faltimo cap\u00edtulo de la cuarta temporada de Advertising trends by Adevinta hablamos sobre experiencias phygital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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