{"id":621003,"date":"2024-06-05T08:26:00","date_gmt":"2024-06-05T06:26:00","guid":{"rendered":"https:\/\/adevinta.com\/?post_type=story&#038;p=621003"},"modified":"2024-06-05T09:23:53","modified_gmt":"2024-06-05T07:23:53","slug":"advertising-trends-podcast-deals-programatica","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/","title":{"rendered":"Cap\u00edtulo 04&#215;07: Los deals como herramienta clave para la publicidad program\u00e1tica"},"content":{"rendered":"\n<div\n\tclass=\"block content content--cols-1 bg--blank content--arrange-half\"\n\tstyle=\"--cols: 1\">\n\t<div class=\"container--small\">\n\t\t\t\t\t<div class=\"content__column\">\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<p>Los <strong><em>deals<\/em><\/strong> son acuerdos estrat\u00e9gicos que los anunciantes utilizan para comprar espacios publicitarios de manera m\u00e1s directa. Son una herramienta \u00fatil porque ofrecen m\u00e1s control y transparencia. Pero, como sucede con cualquier tipo de <strong>publicidad digital<\/strong>, saber utilizarlos es clave para sacarles el m\u00e1ximo partido. Y, precisamente sobre esto vamos a hablar en este cap\u00edtulo de<em> Advertising trends.<\/em> Para ello nos acompa\u00f1an dos <em>programmatic sales consultants<\/em> de Adevinta en la materia: Sonia Medina y Rub\u00e9n Torres-Pardo.<\/p>\n<p>En este episodio, David Dami\u00e1n, en su Espacio de innovaci\u00f3n, aprovechar\u00e1 a poner el foco en los avances en <strong>ciberseguridad<\/strong> de la mano del WorldCoin y las herramientas basadas en el reconocimiento facial.<\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/4cOovpPhtkldgj1iiOUe7g\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619680 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_spotify-300x90-1.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-04x07-los-deals-como-herramienta-clave-para\/id1504705650?i=1000657884914\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619682 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_apple-300x56-1.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTg1OTUwOTc?sa=X&amp;ved=0CAUQkfYCahcKEwj4kOnF9sOGAxUAAAAAHQAAAAAQCg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619684 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_google-300x42-1.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=kLka7gI_OfE\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33499 size-full\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/youtube-1.png\" alt=\"\" width=\"300\" height=\"68\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.spreaker.com\/episode\/capitulo-04x07-los-deals-como-herramienta-clave-para-la-publicidad-programatica--58595097\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619656 size-medium\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png\" alt=\"\" width=\"300\" height=\"89\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37.png 389w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<a href=\"https:\/\/www.ivoox.com\/capitulo-04x07-los-deals-como-herramienta-clave-para-audios-mp3_rf_129913834_1.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619686 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_ivoox-300x96-1.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a><a href=\"https:\/\/podimo.com\/es\/shows\/advertising-trends-by-adevinta\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-619650 aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01-300x96.png\" alt=\"\" width=\"300\" height=\"96\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01-300x96.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01-500x160.png 500w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.54.01.png 560w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p data-wp-editing=\"1\"><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Los deals son acuerdos estrat\u00e9gicos que los anunciantes utilizan para comprar espacios publicitarios de manera m\u00e1s directa. Son una herramienta \u00fatil porque ofrecen m\u00e1s control y transparencia. Pero, como sucede con cualquier tipo de publicidad digital, saber utilizarlos es clave para sacarles el m\u00e1ximo partido. Y, precisamente sobre esto vamos a hablar en este cap\u00edtulo [&hellip;]<\/p>\n","protected":false},"featured_media":621004,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-621003","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Los deals como herramienta clave para la publicidad program\u00e1tica<\/title>\n<meta name=\"description\" content=\"En el este cap\u00edtulo de Advertising trends by Adevinta hablamos sobre c\u00f3mo impulsar una estrategia program\u00e1tica a trav\u00e9s de los deals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cap\u00edtulo 04x07: Los deals como herramienta clave para la publicidad program\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"En el este cap\u00edtulo de Advertising trends by Adevinta hablamos sobre c\u00f3mo impulsar una estrategia program\u00e1tica a trav\u00e9s de los deals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T07:23:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Adevinta_Podcast_07_16x9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/\",\"name\":\"Los deals como herramienta clave para la publicidad program\u00e1tica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Adevinta_Podcast_07_16x9.jpg\",\"datePublished\":\"2024-06-05T06:26:00+00:00\",\"dateModified\":\"2024-06-05T07:23:53+00:00\",\"description\":\"En el este cap\u00edtulo de Advertising trends by Adevinta hablamos sobre c\u00f3mo impulsar una estrategia program\u00e1tica a trav\u00e9s de los deals.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Adevinta_Podcast_07_16x9.jpg\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Adevinta_Podcast_07_16x9.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/advertising-trends-podcast-deals-programatica\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cap\u00edtulo 04&#215;07: Los deals como herramienta clave para la publicidad program\u00e1tica\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"name\":\"Adevinta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adevinta.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\",\"name\":\"Adevinta\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"width\":7680,\"height\":4320,\"caption\":\"Adevinta\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adevinta\\\/\",\"https:\\\/\\\/www.instagram.com\\\/adevintalife\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Los deals como herramienta clave para la publicidad program\u00e1tica","description":"En el este cap\u00edtulo de Advertising trends by Adevinta hablamos sobre c\u00f3mo impulsar una estrategia program\u00e1tica a trav\u00e9s de los deals.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/","og_locale":"es_ES","og_type":"article","og_title":"Cap\u00edtulo 04x07: Los deals como herramienta clave para la publicidad program\u00e1tica","og_description":"En el este cap\u00edtulo de Advertising trends by Adevinta hablamos sobre c\u00f3mo impulsar una estrategia program\u00e1tica a trav\u00e9s de los deals.","og_url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/","og_site_name":"Adevinta","article_publisher":"https:\/\/www.linkedin.com\/company\/adevinta\/","article_modified_time":"2024-06-05T07:23:53+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Adevinta_Podcast_07_16x9.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/","url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/","name":"Los deals como herramienta clave para la publicidad program\u00e1tica","isPartOf":{"@id":"https:\/\/adevinta.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/#primaryimage"},"image":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/#primaryimage"},"thumbnailUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Adevinta_Podcast_07_16x9.jpg","datePublished":"2024-06-05T06:26:00+00:00","dateModified":"2024-06-05T07:23:53+00:00","description":"En el este cap\u00edtulo de Advertising trends by Adevinta hablamos sobre c\u00f3mo impulsar una estrategia program\u00e1tica a trav\u00e9s de los deals.","breadcrumb":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/#primaryimage","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Adevinta_Podcast_07_16x9.jpg","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/06\/Adevinta_Podcast_07_16x9.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-deals-programatica\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adevinta.com\/es\/"},{"@type":"ListItem","position":2,"name":"Historias","item":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/"},{"@type":"ListItem","position":3,"name":"Cap\u00edtulo 04&#215;07: Los deals como herramienta clave para la publicidad program\u00e1tica"}]},{"@type":"WebSite","@id":"https:\/\/adevinta.com\/es\/#website","url":"https:\/\/adevinta.com\/es\/","name":"Adevinta","description":"","publisher":{"@id":"https:\/\/adevinta.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adevinta.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adevinta.com\/es\/#organization","name":"Adevinta","url":"https:\/\/adevinta.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","width":7680,"height":4320,"caption":"Adevinta"},"image":{"@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adevinta\/","https:\/\/www.instagram.com\/adevintalife\/"]}]}},"_links":{"self":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story\/621003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/types\/story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media\/621004"}],"wp:attachment":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media?parent=621003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/categories?post=621003"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/classification?post=621003"},{"taxonomy":"culture","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/culture?post=621003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}