{"id":619777,"date":"2024-04-16T18:03:12","date_gmt":"2024-04-16T16:03:12","guid":{"rendered":"https:\/\/adevinta.com\/?post_type=story&#038;p=619777"},"modified":"2024-05-23T10:02:30","modified_gmt":"2024-05-23T08:02:30","slug":"capitulo-04x04-el-final-de-las-cookies-ya-esta-aqui","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/capitulo-04x04-el-final-de-las-cookies-ya-esta-aqui\/","title":{"rendered":"Cap\u00edtulo 04&#215;04: El final de las cookies ya est\u00e1 aqu\u00ed"},"content":{"rendered":"\n<div\n\tclass=\"block content content--cols-1 bg--blank content--arrange-half\"\n\tstyle=\"--cols: 1\">\n\t<div class=\"container--small\">\n\t\t\t\t\t<div class=\"content__column\">\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--image space-content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<p>\u00bfC\u00f3mo est\u00e1 impactando el <a href=\"https:\/\/adevinta.es\/stories\/articles\/data-para-el-cookieless-nuevas-formas-de-identificar-audiencias\" target=\"_blank\" rel=\"noopener\"><strong><em>cookieless<\/em><\/strong><\/a> en el mundo digital? \u00bfCu\u00e1les son las alternativas que se est\u00e1n desarrollando en el mercado? En este cap\u00edtulo de <em>Advertising trends by<\/em> Adevinta ponemos el foco en el final de las cookies de terceros y en c\u00f3mo va a cambiar la <strong>industria de la publicidad<\/strong>. Para abordar este tema nos acompa\u00f1a Natalia Papiol, <em>general manager Spain<\/em> de <a href=\"https:\/\/www.thetradedesk.com\/es\" target=\"_blank\" rel=\"noopener\">The Trade Desk.<\/a><\/p>\n<p>Adem\u00e1s, en el Espacio de innovaci\u00f3n, David Dami\u00e1n nos contar\u00e1 algunas curiosidades sobre la web 3.0 o web sem\u00e1ntica. \u00a1Dale al play!<\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/3WRUQjXDS1AxUYe2uV5O1o\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619680 size-full aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_spotify-300x90-1.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/advertising-trends-by-adevinta\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33498 size-full\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/podimo-1.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap\u00edtulo-04x04-el-final-de-las-cookies-ya-est\u00e1-aqu\u00ed\/id1504705650?i=1000652695558\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619682 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_apple-300x56-1.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTg1NzI5NzU?sa=X&amp;ved=0CAUQkfYCahcKEwiAwqGu0ciFAxUAAAAAHQAAAAAQAQ\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619684 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_google-300x42-1.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=cfj4tmJloY0\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33499 size-full aligncenter\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/youtube-1.png\" alt=\"\" width=\"300\" height=\"68\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/2c5202ee-3f76-4b14-8e6c-869a0269edf5\/advertising-trends-by-adevinta-cap\u00edtulo-04x04-el-final-de-las-cookies-ya-est\u00e1-aqu\u00ed\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33497 size-full\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/amazon_music_logo_solid_RGB_BLK.png\" alt=\"\" width=\"300\" height=\"61\" \/><\/a>\n<a href=\"https:\/\/www.spreaker.com\/episode\/capitulo-04x04-el-final-de-las-cookies-ya-esta-aqui--58572975\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619688 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_spreaker-e1611765330244-300x81-1.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/127675267\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619686 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_ivoox-300x96-1.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<p data-wp-editing=\"1\"><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo est\u00e1 impactando el cookieless en el mundo digital? \u00bfCu\u00e1les son las alternativas que se est\u00e1n desarrollando en el mercado? En este cap\u00edtulo de Advertising trends by Adevinta ponemos el foco en el final de las cookies de terceros y en c\u00f3mo va a cambiar la industria de la publicidad. Para abordar este tema nos [&hellip;]<\/p>\n","protected":false},"featured_media":619780,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-619777","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Advertising trends by Adevinta: El final de las cookies ya est\u00e1 aqu\u00ed<\/title>\n<meta name=\"description\" content=\"En este cap\u00edtulo ponemos el foco en el final de las cookies de terceros y en c\u00f3mo va a cambiar la industria de la publicidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/capitulo-04x04-el-final-de-las-cookies-ya-esta-aqui\/\" \/>\n<meta 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