{"id":619730,"date":"2024-05-07T17:11:29","date_gmt":"2024-05-07T15:11:29","guid":{"rendered":"https:\/\/adevinta.com\/?post_type=story&#038;p=619730"},"modified":"2024-05-22T19:26:10","modified_gmt":"2024-05-22T17:26:10","slug":"advertising-trends-podcast-inteligencia-artificial-big-data","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-inteligencia-artificial-big-data\/","title":{"rendered":"Cap\u00edtulo 04\u00d705: C\u00f3mo aprovechar la inteligencia artificial y el big data en publicidad digital"},"content":{"rendered":"\n<div\n\tclass=\"block content content--cols-1 bg--blank content--arrange-half\"\n\tstyle=\"--cols: 1\">\n\t<div class=\"container--small\">\n\t\t\t\t\t<div class=\"content__column\">\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--image space-content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<p>El <strong><em>big data<\/em><\/strong> y la <a href=\"https:\/\/adevinta.es\/stories\/articles\/que-puede-aportar-la-inteligencia-artificial-al-marketing\" target=\"_blank\" rel=\"noopener\"><strong>inteligencia artificial<\/strong> <\/a>cada vez est\u00e1n m\u00e1s presentes en publicidad digital, igual que en muchos otros sectores. En el caso de la publicidad, est\u00e1n suponiendo una importante transformaci\u00f3n que en este cap\u00edtulo abordamos con Manuel S\u00e1nchez, <em>product lead of machine Learning services<\/em> y <em>global data<\/em> de Adevinta.<\/p>\n<p>Adem\u00e1s, con David Dami\u00e1n, en Espacio de innovaci\u00f3n, tratamos de responder a esta pregunta: \u00bfc\u00f3mo est\u00e1 distribuida la <em>data<\/em> a lo largo de todo el mundo? \u00a1Desc\u00fabrelo en este episodio!<\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/6dTtNjUmUf51D7H5FbQuF5\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619680 size-full aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_spotify-300x90-1.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/advertising-trends-by-adevinta\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33498 size-full\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/podimo-1.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-04x05-c%C3%B3mo-aprovechar-la-inteligencia-artificial\/id1504705650?i=1000654885260\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619682 size-full aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_apple-300x56-1.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTg1OTUwOTI?sa=X&amp;ved=0CAUQkfYCahcKEwigkIyjuP2FAxUAAAAAHQAAAAAQAQ\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619684 size-full\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_google-300x42-1.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.youtube.com\/watch?v=J5Qqy-j5X8s\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33499 size-full aligncenter\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/youtube-1.png\" alt=\"\" width=\"300\" height=\"68\" \/><\/a><\/p>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/7c51eade-14a0-4d38-a902-f18d8862d5a7\/advertising-trends-by-adevinta-cap\u00edtulo-04x05-c\u00f3mo-aprovechar-la-inteligencia-artificial-y-el-big-data-en-publicidad-digital\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33497 size-full\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/amazon_music_logo_solid_RGB_BLK.png\" alt=\"\" width=\"300\" height=\"61\" \/><\/a>\n<a href=\"https:\/\/www.spreaker.com\/episode\/capitulo-04x05-como-aprovechar-la-inteligencia-artificial-y-el-big-data-en-publicidad-digital--58595092\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619656 size-medium\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png\" alt=\"\" width=\"300\" height=\"89\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37.png 389w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/128624639\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-619658 size-medium\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-05-22-at-15.02.24-300x113.png\" alt=\"\" width=\"300\" height=\"113\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-05-22-at-15.02.24-300x113.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/Screenshot-2024-05-22-at-15.02.24.png 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p data-wp-editing=\"1\"><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El big data y la inteligencia artificial cada vez est\u00e1n m\u00e1s presentes en publicidad digital, igual que en muchos otros sectores. En el caso de la publicidad, est\u00e1n suponiendo una importante transformaci\u00f3n que en este cap\u00edtulo abordamos con Manuel S\u00e1nchez, product lead of machine Learning services y global data de Adevinta. Adem\u00e1s, con David Dami\u00e1n, [&hellip;]<\/p>\n","protected":false},"featured_media":619742,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-619730","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo aprovechar la inteligencia artificial y el big data en publicidad<\/title>\n<meta name=\"description\" content=\"En este episodio de nuestro podcast sobre publicidad digital hablamos sobre inteligencia artificial, big data y publicidad digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-inteligencia-artificial-big-data\/\" 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