{"id":619665,"date":"2024-05-22T16:22:48","date_gmt":"2024-05-22T14:22:48","guid":{"rendered":"https:\/\/adevinta.com\/?post_type=story&#038;p=619665"},"modified":"2024-06-05T09:18:41","modified_gmt":"2024-06-05T07:18:41","slug":"advertising-trends-podcast-branded-entertainment","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/advertising-trends-podcast-branded-entertainment\/","title":{"rendered":"Cap\u00edtulo 04&#215;06: Branded entertainment y nuevos formatos creativos para conectar con la audiencia"},"content":{"rendered":"\n<div\n\tclass=\"block content content--cols-1 bg--blank content--arrange-half\"\n\tstyle=\"--cols: 1\">\n\t<div class=\"container--small\">\n\t\t\t\t\t<div class=\"content__column\">\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--image space-content\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"content__type--text space-content\">\n\t\t\t\t\t\t<p>En el sexto cap\u00edtulo de la cuarta temporada de <em>Advertising trends by<\/em> Adevinta nos acompa\u00f1a Roger Casas-Alatriste, fundador de <a href=\"https:\/\/elcanonazo.com\/\" target=\"_blank\" rel=\"noopener\">El Ca\u00f1onazo Transmedia<\/a>, para hablar de <strong><em>branded entertainment<\/em><\/strong> y nuevos formatos creativos. Con \u00e9l trataremos de dar respuesta a preguntas como cu\u00e1les son los canales m\u00e1s efectivos para la distribuci\u00f3n de este tipo de contenido o cu\u00e1les los formatos publicitarios emergentes que m\u00e1s triunfan entre la audiencia.<\/p>\n<p>Al hilo de este tema, en Espacio de Innovaci\u00f3n hablamos con David Dami\u00e1n del v\u00eddeo generativo, muy relacionado con el auge de la <a href=\"https:\/\/adevinta.es\/stories\/articles\/inteligencia-artificial-generativa-que-es-como-funciona\" target=\"_blank\" rel=\"noopener\">inteligencia artificial generativa<\/a>. \u00bfQuieres descubrir en qu\u00e9 consiste?<\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/4yvMc6b8nYNW1EdAByvRg2\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619680 size-full aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_spotify-300x90-1.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-04x06-branded-entertainment-y-nuevos-formatos\/id1504705650?i=1000656353087\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619682 size-full aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_apple-300x56-1.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTg1OTUwOTU?sa=X&amp;ved=0CAUQkfYCahcKEwjoy8Ob2KCGAxUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619684 size-full aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_google-300x42-1.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.spreaker.com\/episode\/capitulo-04x06-branded-entertainment-y-nuevos-formatos-creativos-para-conectar-con-la-audiencia--58595095\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33499 size-full aligncenter\" src=\"https:\/\/adevinta.es\/app\/uploads\/sites\/2\/2024\/02\/youtube-1.png\" alt=\"\" width=\"300\" height=\"68\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.spreaker.com\/episode\/capitulo-04x06-branded-entertainment-y-nuevos-formatos-creativos-para-conectar-con-la-audiencia--58595095\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619656 size-medium aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png\" alt=\"\" width=\"300\" height=\"89\" srcset=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37-300x89.png 300w, https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/Screenshot-2024-05-22-at-14.58.37.png 389w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<a href=\"https:\/\/go.ivoox.com\/rf\/129270988\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-619686 size-full aligncenter\" src=\"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/05\/logo_ivoox-300x96-1.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<p data-wp-editing=\"1\"><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>En el sexto cap\u00edtulo de la cuarta temporada de Advertising trends by Adevinta nos acompa\u00f1a Roger Casas-Alatriste, fundador de El Ca\u00f1onazo Transmedia, para hablar de branded entertainment y nuevos formatos creativos. Con \u00e9l trataremos de dar respuesta a preguntas como cu\u00e1les son los canales m\u00e1s efectivos para la distribuci\u00f3n de este tipo de contenido o [&hellip;]<\/p>\n","protected":false},"featured_media":619694,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-619665","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Podcast: Branded entertainment y nuevos formatos creativos<\/title>\n<meta name=\"description\" content=\"En el sexto cap\u00edtulo de nuestro podcast sobre publicidad digital hablamos sobre branded entertainment y nuevos formatos creativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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