{"id":431523,"date":"2023-11-02T09:21:15","date_gmt":"2023-11-02T08:21:15","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=31523"},"modified":"2023-11-02T09:21:15","modified_gmt":"2023-11-02T08:21:15","slug":"estudio-vehiculos-suv","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/estudio-vehiculos-suv\/","title":{"rendered":"\u00bfPor qu\u00e9 los usuarios se decantan por veh\u00edculos SUV?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">El <\/span><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/\" target=\"_blank\" rel=\"noopener\"><b>Observatorio de Investigaci\u00f3n Publicitaria<\/b><\/a> <span style=\"font-weight: 400\">de Adevinta Spain recoge estudios de eficacia publicitaria, comportamiento de los usuarios y proceso de compra. Todos ellos vinculados a campa\u00f1as publicitarias que se realizan en los <\/span><i><span style=\"font-weight: 400\">marketplaces <\/span><\/i><span style=\"font-weight: 400\">de Adevinta Spain y que ayudan a entender mejor a los usuarios o personas interesadas en productos de diferentes sectores. Uno de los informes m\u00e1s recientes est\u00e1 dedicado al sector de la automoci\u00f3n y, m\u00e1s en concreto, al segmento de los <\/span><b>veh\u00edculos SUV.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Este <\/span><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/proceso-compra-coche-suv\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">estudio<\/span><\/a><span style=\"font-weight: 400\">, que se elabor\u00f3 durante los dos primeros meses de 2023 a trav\u00e9s de entrevistas autoadministradas <\/span><i><span style=\"font-weight: 400\">online<\/span><\/i><span style=\"font-weight: 400\"> (CAWI), pretende conocer mejor a los potenciales compradores de coches de esta gama.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">La seguridad y la relaci\u00f3n calidad\/precio, determinantes a la hora de elegir\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Una de las claves que refleja este informe es que los potenciales compradores de veh\u00edculos SUV valoran dos cuestiones por encima de todo: la <\/span><b>seguridad<\/b><span style=\"font-weight: 400\"> y <\/span><b>la relaci\u00f3n calidad\/precio<\/b><span style=\"font-weight: 400\">. De hecho, el 67\u00a0% respalda ambas cuestiones como aspectos que influyen en la elecci\u00f3n de una marca.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Y, si hablamos de la toma de una decisi\u00f3n final, la <\/span><b>fiabilidad de la marca<\/b><span style=\"font-weight: 400\"> es el aspecto m\u00e1s mencionado. Adem\u00e1s, es un tema que entre los compradores que superan la barrera de los 40 a\u00f1os cobra especial relevancia.\u00a0<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31538 aligncenter\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2023\/11\/Infografia_SUV_rectangular.png\" alt=\"\" width=\"1040\" height=\"585\" \/>\n<h2><span style=\"font-weight: 400\">Descubre m\u00e1s <\/span><i><span style=\"font-weight: 400\">insights <\/span><\/i><span style=\"font-weight: 400\">sobe las preferencias de los compradores de veh\u00edculos SUV<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Aparte de estas claves, el estudio pretende resolver otros interrogantes:\u00a0<\/span><\/p>\n<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u00bfQu\u00e9 aspectos valoran m\u00e1s del coche?\u00a0<\/span><\/i><\/p>\n<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u00bfCu\u00e1les son sus expectativas con respecto a la compra?<\/span><\/i><\/p>\n<p style=\"text-align: center\"><i><span style=\"font-weight: 400\">\u00bfQu\u00e9 canales generan un mayor recuerdo publicitario?\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">\u00a1Descubre todos los <\/span><i><span style=\"font-weight: 400\">insights <\/span><\/i><span style=\"font-weight: 400\">del estudio en el Observatorio de Investigaci\u00f3n Publicitaria!\u00a0<\/span><\/p>\n<a href=\"https:\/\/observatoriopublicidad.adevinta.es\/proceso-compra-coche-suv\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31162 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2023\/09\/boton-estudios-300x125.png\" alt=\"\" width=\"300\" height=\"125\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Observatorio de Investigaci\u00f3n Publicitaria de Adevinta Spain recoge estudios de eficacia publicitaria, comportamiento de los usuarios y proceso de compra. Todos ellos vinculados a campa\u00f1as publicitarias que se realizan en los marketplaces de Adevinta Spain y que ayudan a entender mejor a los usuarios o personas interesadas en productos de diferentes sectores. Uno de [&hellip;]<\/p>\n","protected":false},"featured_media":231524,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-431523","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 los usuarios se decantan por veh\u00edculos SUV?<\/title>\n<meta name=\"description\" content=\"\u00bfPor qu\u00e9 los usuarios deciden comprar veh\u00edculos SUV? 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