{"id":430289,"date":"2023-06-08T13:43:36","date_gmt":"2023-06-08T11:43:36","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=30289"},"modified":"2023-06-08T13:43:36","modified_gmt":"2023-06-08T11:43:36","slug":"entrevista-alberto-martin","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/entrevista-alberto-martin\/","title":{"rendered":"Alberto Mart\u00edn: \u00abLa sostenibilidad es un reto global que ata\u00f1e a toda la sociedad\u00bb"},"content":{"rendered":"<p>Alberto Mart\u00edn es\u00a0<em>Advertising sales director &amp; Milanuncios sales director<\/em> en Adevinta Spain. En esta videoentrevista hablamos con \u00e9l sobre los <a href=\"https:\/\/www.marketingdirecto.com\/punto-de-vista\/la-columna\/retos-publicidad-digital-sostenibilidad-cookieless\" target=\"_blank\" rel=\"noopener\">retos a los que se enfrenta el mercado de la publicidad digital<\/a> en los pr\u00f3ximos a\u00f1os. Entre ellos, hablamos sobre el\u00a0<em>cookieless<\/em> o el auge de la venta directa en detrimento de los <em>open markets\u00a0<\/em>en publicidad program\u00e1tica.\u00a0<\/p>\n<p>Adem\u00e1s, <a href=\"https:\/\/www.linkedin.com\/in\/alberto-mart%C3%ADn-vicente-0501144?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAC6eDwBMely6HGldolgigyq5S0-FUmvlVQ&amp;lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3Bkc2tdrZxTJGGHhE0%2FCFvyA%3D%3D\" target=\"_blank\" rel=\"noopener\">Alberto<\/a>\u00a0nos cuenta por qu\u00e9 es tan necesario que la industria de la publicidad y las marcas pongan el foco en la <a href=\"https:\/\/adevinta.es\/stories\/articles\/publicidad-sostenible-clave-para-el-sector-publicitario\" target=\"_blank\" rel=\"noopener\">publicidad sostenible<\/a>. \u00bfQuieres descubrirlo? \u00a1Dale al\u00a0<em>play\u00a0<\/em>y mira la entrevista completa!\u00a0<\/p>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"\/\/www.youtube.com\/embed\/L6Y1aAc_rI4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0\u00a0<strong>newsletter<\/strong>\u00a0\u00a0mensual de\u00a0\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0\u00a0de Adevinta?\u00a0\u00a1Suscr\u00edbete\u00a0\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alberto Mart\u00edn es\u00a0Advertising sales director &amp; Milanuncios sales director en Adevinta Spain. En esta videoentrevista hablamos con \u00e9l sobre los retos a los que se enfrenta el mercado de la publicidad digital en los pr\u00f3ximos a\u00f1os. Entre ellos, hablamos sobre el\u00a0cookieless o el auge de la venta directa en detrimento de los open markets\u00a0en publicidad [&hellip;]<\/p>\n","protected":false},"featured_media":230290,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-430289","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alberto Mart\u00edn: &quot;La sostenibilidad es un reto global&quot;<\/title>\n<meta name=\"description\" content=\"No te pierdas esta videoentrevista a Alberto Mart\u00edn, advertising sales director &amp; Milanuncios sales director en Adevinta Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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