{"id":430057,"date":"2023-05-16T09:14:46","date_gmt":"2023-05-16T07:14:46","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=30057"},"modified":"2023-05-16T09:14:46","modified_gmt":"2023-05-16T07:14:46","slug":"podcast-mindful-marketing-crecer-en-positivo","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/","title":{"rendered":"PODCAST | Mindful marketing o c\u00f3mo crecer como marca fomentando un cambio positivo en el mundo | 03&#215;07"},"content":{"rendered":"<p>Parece que hoy en d\u00eda todo funciona demasiado r\u00e1pido, cada vez m\u00e1s se busca la inmediatez. Quiz\u00e1 estar\u00eda bien parar un segundo y ser m\u00e1s conscientes del mundo que nos rodea, concentrarnos en lo que est\u00e1 ocurriendo aqu\u00ed y ahora. Por suerte, parece ser que todos poco a poco vamos haciendo ese clic. Y, si adem\u00e1s esa consciencia la trasladamos al marketing, podemos actuar de una manera m\u00e1s responsable. Y de eso es precisamente de lo que hablamos en este cap\u00edtulo de <em>advertising trends by <\/em>Adevinta, de hacer <a href=\"https:\/\/adevinta.es\/stories\/articles\/marketing-consciente-o-mindful-marketing-cuales-son-sus-beneficios\" target=\"_blank\" rel=\"noopener\"><strong>marketing consciente<\/strong><\/a> o <em><strong>mindful marketing<\/strong><\/em>. Descubriremos sus caracter\u00edsticas, qu\u00e9 factores son importantes para atraer a la audiencia y tambi\u00e9n muchos ejemplos que pueden ser de utilidad para comprender mejor este t\u00e9rmino. Para profundizar en este tema contamos con la compa\u00f1\u00eda de Diego Ortiz de Zevallos, <em>Country Manager Spain &amp; Portugal<\/em> de The Body Shop.\u00a0<\/p>\n<p style=\"text-align: center\"><span style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<\/span><em style=\"text-align: center\">click\u00a0<\/em><span style=\"text-align: center\">aqu\u00ed para\u00a0<\/span><strong style=\"text-align: center\">escucharlo en tu plataforma favorita<\/strong><span style=\"text-align: center\">:<\/span><\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-03x07-mindful-marketing\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/108284343\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-3x07-mindful-marketing-o-c%C3%B3mo-crecer-como\/id1504705650?i=1000613178944\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTI1Mjk0ODM?sa=X&amp;ved=0CAUQkfYCahcKEwjQmI6xnPn-AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/5PTaCAiTJRceeQl1aBhFA3\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/360289f6-8ea4-408e-91fe-cda4e1d4deee\/advertising-trends-by-adevinta-cap%C3%ADtulo-3x07-mindful-marketing-o-c%C3%B3mo-crecer-como-marca-fomentando-un-cambio-positivo-en-el-mundo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parece que hoy en d\u00eda todo funciona demasiado r\u00e1pido, cada vez m\u00e1s se busca la inmediatez. Quiz\u00e1 estar\u00eda bien parar un segundo y ser m\u00e1s conscientes del mundo que nos rodea, concentrarnos en lo que est\u00e1 ocurriendo aqu\u00ed y ahora. Por suerte, parece ser que todos poco a poco vamos haciendo ese clic. Y, si [&hellip;]<\/p>\n","protected":false},"featured_media":230058,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-430057","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | Mindful marketing: c\u00f3mo crecer en positivo<\/title>\n<meta name=\"description\" content=\"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Mindful marketing o c\u00f3mo crecer como marca fomentando un cambio positivo en el mundo | 03x07\" \/>\n<meta property=\"og:description\" content=\"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2023\/05\/Podcast-Adevinta_3x07_1920x1080.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"PODCAST | Mindful marketing: c\u00f3mo crecer en positivo\" \/>\n<meta name=\"twitter:description\" content=\"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2023\/05\/Podcast-Adevinta_3x07_1920x1080.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/\",\"name\":\"PODCAST | Mindful marketing: c\u00f3mo crecer en positivo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Podcast-Adevinta_3x07_1920x1080.png\",\"datePublished\":\"2023-05-16T07:14:46+00:00\",\"description\":\"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Podcast-Adevinta_3x07_1920x1080.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Podcast-Adevinta_3x07_1920x1080.png\",\"width\":1921,\"height\":1081},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-mindful-marketing-crecer-en-positivo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PODCAST | Mindful marketing o c\u00f3mo crecer como marca fomentando un cambio positivo en el mundo | 03&#215;07\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"name\":\"Adevinta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adevinta.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\",\"name\":\"Adevinta\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"width\":7680,\"height\":4320,\"caption\":\"Adevinta\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adevinta\\\/\",\"https:\\\/\\\/www.instagram.com\\\/adevintalife\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PODCAST | Mindful marketing: c\u00f3mo crecer en positivo","description":"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/","og_locale":"es_ES","og_type":"article","og_title":"PODCAST | Mindful marketing o c\u00f3mo crecer como marca fomentando un cambio positivo en el mundo | 03x07","og_description":"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.","og_url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/","og_site_name":"Adevinta","article_publisher":"https:\/\/www.linkedin.com\/company\/adevinta\/","og_image":[{"width":1921,"height":1081,"url":"https:\/\/adevinta.com\/wp-content\/uploads\/2023\/05\/Podcast-Adevinta_3x07_1920x1080.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"PODCAST | Mindful marketing: c\u00f3mo crecer en positivo","twitter_description":"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.","twitter_image":"https:\/\/adevinta.com\/wp-content\/uploads\/2023\/05\/Podcast-Adevinta_3x07_1920x1080.png","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/","url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/","name":"PODCAST | Mindful marketing: c\u00f3mo crecer en positivo","isPartOf":{"@id":"https:\/\/adevinta.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/#primaryimage"},"image":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/#primaryimage"},"thumbnailUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2023\/05\/Podcast-Adevinta_3x07_1920x1080.png","datePublished":"2023-05-16T07:14:46+00:00","description":"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el mindful marketing o marketing consciente.","breadcrumb":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/#primaryimage","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2023\/05\/Podcast-Adevinta_3x07_1920x1080.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2023\/05\/Podcast-Adevinta_3x07_1920x1080.png","width":1921,"height":1081},{"@type":"BreadcrumbList","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-mindful-marketing-crecer-en-positivo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adevinta.com\/es\/"},{"@type":"ListItem","position":2,"name":"Historias","item":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/"},{"@type":"ListItem","position":3,"name":"PODCAST | Mindful marketing o c\u00f3mo crecer como marca fomentando un cambio positivo en el mundo | 03&#215;07"}]},{"@type":"WebSite","@id":"https:\/\/adevinta.com\/es\/#website","url":"https:\/\/adevinta.com\/es\/","name":"Adevinta","description":"","publisher":{"@id":"https:\/\/adevinta.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adevinta.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adevinta.com\/es\/#organization","name":"Adevinta","url":"https:\/\/adevinta.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","width":7680,"height":4320,"caption":"Adevinta"},"image":{"@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adevinta\/","https:\/\/www.instagram.com\/adevintalife\/"]}]}},"_links":{"self":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story\/430057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/types\/story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media\/230058"}],"wp:attachment":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media?parent=430057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/categories?post=430057"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/classification?post=430057"},{"taxonomy":"culture","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/culture?post=430057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}