{"id":429955,"date":"2023-05-03T15:59:49","date_gmt":"2023-05-03T13:59:49","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=29955"},"modified":"2023-05-03T15:59:49","modified_gmt":"2023-05-03T13:59:49","slug":"podcast-cookieless-industria-publicitaria","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-cookieless-industria-publicitaria\/","title":{"rendered":"PODCAST | Todo lo que la industria publicitaria necesita saber para adaptarse a un mundo cookieless | 03X06"},"content":{"rendered":"<p>El <strong>ecosistema publicitario<\/strong> se encuentra a las puertas de vivir una gran transformaci\u00f3n. Hablamos, como no pod\u00eda ser de otro modo, de la <strong>desaparici\u00f3n de <em>cookies<\/em> de terceros <\/strong>o <em>cookieless<\/em>. Este escenario al que nos enfrentamos trae consigo una gran incertidumbre. Como se suele decir \u00abel futuro es incierto\u00bb pero \u00bfqu\u00e9 tal si tratamos de arrojar un poco de luz en el asunto? No hay mejor persona para ello que Jos\u00e9 Manuel Olano, director de marketing de Garc\u00eda Carri\u00f3n. En este programa aprender\u00e1s mucho, te lo aseguramos.<\/p>\n<p style=\"text-align: center\"><span style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<\/span><em style=\"text-align: center\">click\u00a0<\/em><span style=\"text-align: center\">aqu\u00ed para\u00a0<\/span><strong style=\"text-align: center\">escucharlo en tu plataforma favorita<\/strong><span style=\"text-align: center\">:<\/span><\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-03x06-publicidad-cookies\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/107344585\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-3x06-todo-lo-que-la-industria-publicitaria\/id1504705650?i=1000611392537\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTI1MTc3OTE?sa=X&amp;ved=0CAUQkfYCahcKEwio0KGxndb-AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/5noroMYDk1aqpCkx7pltHK\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/29ebe287-3ff0-4661-8ed2-b34c6f9c8f08\/advertising-trends-by-adevinta-cap%C3%ADtulo-3x06-todo-lo-que-la-industria-publicitaria-necesita-saber-para-adaptarse-a-un-mundo-sin-cookies\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El ecosistema publicitario se encuentra a las puertas de vivir una gran transformaci\u00f3n. Hablamos, como no pod\u00eda ser de otro modo, de la desaparici\u00f3n de cookies de terceros o cookieless. Este escenario al que nos enfrentamos trae consigo una gran incertidumbre. Como se suele decir \u00abel futuro es incierto\u00bb pero \u00bfqu\u00e9 tal si tratamos de [&hellip;]<\/p>\n","protected":false},"featured_media":229956,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-429955","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | Cookieless: as\u00ed va a cambiar la industria publicitaria<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo va a cambiar la industria publicitaria con el cookieless? Lo analizamos en este cap\u00edtulo de nuestro podcast sobre publicidad digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-cookieless-industria-publicitaria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Todo lo que la industria publicitaria necesita saber para adaptarse a un mundo cookieless | 03X06\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo va a cambiar la industria publicitaria con el cookieless? 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