{"id":429835,"date":"2023-04-18T10:09:47","date_gmt":"2023-04-18T08:09:47","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=29835"},"modified":"2023-04-18T10:09:47","modified_gmt":"2023-04-18T08:09:47","slug":"contextual-targeting-nuevo-rey-publicidad-digital","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/contextual-targeting-nuevo-rey-publicidad-digital\/","title":{"rendered":"PODCAST | Contextual targeting: por qu\u00e9 el contexto es el nuevo rey de la publicidad digital | 03&#215;05"},"content":{"rendered":"<p>\u00bfAlguna vez has tenido la sensaci\u00f3n de que te persiguen mientras navegas por internet? Para lograr el balance de respetar la<strong> privacidad de los usuarios<\/strong> y ofrecerle <strong>nuevas experiencias<\/strong> que les sorprendan, contamos con una herramienta de gran utilidad llamada <strong><em><a href=\"https:\/\/adevinta.es\/stories\/articles\/contextual-targeting-el-poder-del-contexto-en-publicidad-digital\" target=\"_blank\" rel=\"noopener\">contextual targeting<\/a>.<\/em><\/strong> Un m\u00e9todo de <strong>publicidad digital<\/strong> sobre el que hablamos en este cap\u00edtulo de <em>A<\/em><em>dvertising trends <\/em><em>by <\/em>Adevinta con <strong>Luc\u00eda Gonz\u00e1lez, <em>founder &amp; managing director<\/em> en Labelium Play.<\/strong><\/p>\n<p style=\"text-align: center\"><span style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<\/span><em style=\"text-align: center\">click\u00a0<\/em><span style=\"text-align: center\">aqu\u00ed para\u00a0<\/span><strong style=\"text-align: center\">escucharlo en tu plataforma favorita<\/strong><span style=\"text-align: center\">:<\/span><\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-03x05-contextual-targeting\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/106523687\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-3x05-contextual-targeting-por-qu%C3%A9-el\/id1504705650?i=1000609427722\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTI1MTU1NTg?sa=X&amp;ved=0CAUQkfYCahcKEwio7Zvr7LL-AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/0Oy6J6aQyDRhH2bgqPQe6Y\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/664939a4-9827-44b2-a840-218775acc4b9\/advertising-trends-by-adevinta-cap%C3%ADtulo-3x05-contextual-targeting-por-qu%C3%A9-el-contexto-es-el-nuevo-rey-de-la-publicidad-digital\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfAlguna vez has tenido la sensaci\u00f3n de que te persiguen mientras navegas por internet? Para lograr el balance de respetar la privacidad de los usuarios y ofrecerle nuevas experiencias que les sorprendan, contamos con una herramienta de gran utilidad llamada contextual targeting. Un m\u00e9todo de publicidad digital sobre el que hablamos en este cap\u00edtulo de [&hellip;]<\/p>\n","protected":false},"featured_media":229836,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-429835","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Contextual targeting, el nuevo rey de la publicidad digital<\/title>\n<meta name=\"description\" content=\"En este cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos qu\u00e9 es el contextual targeting y c\u00f3mo sacarle partido.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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