{"id":429776,"date":"2023-04-11T17:24:00","date_gmt":"2023-04-11T15:24:00","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=29776"},"modified":"2023-04-11T17:24:00","modified_gmt":"2023-04-11T15:24:00","slug":"branded-content-para-impulsar-marca-podcast","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/branded-content-para-impulsar-marca-podcast\/","title":{"rendered":"PODCAST | El secreto para impulsar una marca a trav\u00e9s del contenido est\u00e1 en el branded content | 03X04"},"content":{"rendered":"<p>En la actualidad, no solo se busca exponer lo bueno que es un producto o servicio, sino se trata de crear un v\u00ednculo estable con los consumidores que perdure en el tiempo y cuidar su relaci\u00f3n empatizando con ellos y teniendo muy en cuenta sus emociones. Todo esto suena genial, \u00bfverdad? ahora la duda es: \u00bfc\u00f3mo lo logramos? Pues es muy sencillo. Solo tenemos que utilizar una de las palancas del <strong>marketing de contenidos<\/strong> con mayor relevancia en publicidad: <a href=\"https:\/\/adevinta.es\/stories\/articles\/branded-content-y-narrativas-transmedia\" target=\"_blank\" rel=\"noopener\"><em><strong>branded content<\/strong><\/em><\/a>. Para saber m\u00e1s, Pilar Romero, <em>content &amp; social media manager<\/em> de <a href=\"https:\/\/www.coches.net\/\" target=\"_blank\" rel=\"noopener\">coches.net<\/a> y de <a class=\"waffle-rich-text-link\" href=\"http:\/\/motos.net\/\">motos.net<\/a> nos dar\u00e1 las claves sobre el tema. \u00a1No te lo puedes perder!<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-03x04-branded-content\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/105700225\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap\u00edtulo-3x04-el-secreto-para-impulsar-una-marca\/id1504705650?i=1000607281702\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTI0NTA4MzU?sa=X&amp;ved=0CAUQkfYCahcKEwjY4azm04_-AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/7AVPtiuek79j4jY8kml6QN?si=0391731be3374886\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/d1c65039-c9b5-42fd-a7f1-3d6545e52872\/advertising-trends-by-adevinta-cap\u00edtulo-3x04-el-secreto-para-impulsar-una-marca-a-trav\u00e9s-del-contenido-est\u00e1-en-el-branded-content\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la actualidad, no solo se busca exponer lo bueno que es un producto o servicio, sino se trata de crear un v\u00ednculo estable con los consumidores que perdure en el tiempo y cuidar su relaci\u00f3n empatizando con ellos y teniendo muy en cuenta sus emociones. Todo esto suena genial, \u00bfverdad? ahora la duda es: [&hellip;]<\/p>\n","protected":false},"featured_media":229777,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-429776","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | Branded content para impulsar una marca<\/title>\n<meta name=\"description\" content=\"En este cap\u00edtulo de nuestro podcast sobre publicidad digital hablamos sobre c\u00f3mo el branded content puede impulsar una marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/branded-content-para-impulsar-marca-podcast\/\" \/>\n<meta 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