{"id":429680,"date":"2023-03-29T08:53:30","date_gmt":"2023-03-29T06:53:30","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=29680"},"modified":"2023-03-29T08:53:30","modified_gmt":"2023-03-29T06:53:30","slug":"podcast-como-puedes-aprovechar-el-marketing-de-influencia-en-tu-estrategia","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-como-puedes-aprovechar-el-marketing-de-influencia-en-tu-estrategia\/","title":{"rendered":"PODCAST | C\u00f3mo puedes aprovechar el marketing de influencia en tu estrategia digital | 03X03"},"content":{"rendered":"<p>\u00bfCrees que el mundo de los <em>i<strong>nfluencers<\/strong><\/em><strong> o creadores de contenido<\/strong> es algo nuevo de hoy en d\u00eda? Lo curioso es que no. Y eso es precisamente de lo que hablamos en este cap\u00edtulo de\u00a0<em>Advertising trends by <\/em>Adevinta. Tambi\u00e9n descubriremos los beneficios de contar con un creador de contenido para anunciantes, cu\u00e1les son los diferentes <em>players<\/em> de una estrategia de <em>marketplace<\/em> de influencia Y en definitiva, las claves para aprovechar los beneficios que nos brinda el <a href=\"https:\/\/adevinta.es\/stories\/articles\/likes-follows-y-reposts-asi-funciona-el-marketing-de-influencia\" target=\"_blank\" rel=\"noopener\"><strong>marketing de influencia<\/strong><\/a> de la mano de David D\u00edaz, Head of Social Media en NH Hotel Group. En este programa adem\u00e1s de aprender, te vas a re\u00edr. \u00a1No te lo pierdas!<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-03x03-marketing-influencia\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/105274802\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-3x03-c\u00f3mo-puedes-aprovechar-el-marketing\/id1504705650?i=1000606251716\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTI0Mjk4NDg?sa=X&amp;ved=0CAUQkfYCahcKEwjQise1pv79AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/191IRMgUJ9KdnoA4qwFdgZ\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/24b0e8d1-9890-4db0-8451-3ffb0b76749c\/advertising-trends-by-adevinta-cap%C3%ADtulo-3x03-c\u00f3mo-puedes-aprovechar-el-marketing-de-influencia-en-tu-estrategia-digital\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCrees que el mundo de los influencers o creadores de contenido es algo nuevo de hoy en d\u00eda? Lo curioso es que no. Y eso es precisamente de lo que hablamos en este cap\u00edtulo de\u00a0Advertising trends by Adevinta. Tambi\u00e9n descubriremos los beneficios de contar con un creador de contenido para anunciantes, cu\u00e1les son los diferentes [&hellip;]<\/p>\n","protected":false},"featured_media":229681,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-429680","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo aprovechar el marketing de influencia en tu estrategia<\/title>\n<meta name=\"description\" content=\"En el tercer cap\u00edtulo de nuestro podcast sobre publicidad digital descubrimos todas las claves del marketing de influencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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