{"id":429467,"date":"2023-03-15T09:37:53","date_gmt":"2023-03-15T08:37:53","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=29467"},"modified":"2023-03-15T09:37:53","modified_gmt":"2023-03-15T08:37:53","slug":"podcast-customer-data-platform-por-que-son-tan-importantes","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-customer-data-platform-por-que-son-tan-importantes\/","title":{"rendered":"PODCAST | Customer Data Platform: \u00bfpor qu\u00e9 son tan importantes en la industria digital? | 03&#215;02"},"content":{"rendered":"<p>Es cierto que generalmente pasamos mucho tiempo delante de una pantalla, ya que forma parte de nuestra rutina. Tanto es as\u00ed que a veces no somos conscientes de los datos que rellenamos a lo largo de un d\u00eda o la cantidad de informaci\u00f3n que existe en internet sobre nosotros dejando un rastro. Al final, lo que se busca es <strong>generar experiencias positivas<\/strong> tanto para los usuarios como para las marcas.<\/p>\n<p>\u00bfC\u00f3mo se consigue eso? La respuesta est\u00e1 en las <strong>plataformas CDP o C<\/strong><em><strong>ustomer Data Platform<\/strong>. <\/em>Para entender mejor de lo que estamos hablando, tenemos la suerte de tener en el tercer cap\u00edtulo de\u00a0<em>Advertising trends by <\/em>Adevinta tenemos\u00a0a Alejandra Cort\u00e9s, ella es <em>Ad-tech Project manager<\/em> de Adevinta, que nos va a dar\u00e1 una visi\u00f3n amplia sobre este tema. \u00a1Si t\u00fa tambi\u00e9n quieres convertirte en un experto en CDP, dale al <em>play<\/em>!<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-03x02-customer-data-platform\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/www.ivoox.com\/capitulo-3x02-customer-data-platform-por-son-audios-mp3_rf_104642724_1.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/cap%C3%ADtulo-3x02-customer-data-platform-por-qu%C3%A9-son-tan\/id1504705650?i=1000604255754\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNTI0Mjk4NDc?sa=X&amp;ved=0CAYQuIEEahcKEwjY1fHE7-L9AhUAAAAAHQAAAAAQAg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/4IhCjhTUJAirWKmbMNGoJQ?si=d792e89f22bd478b\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/4fed0466-c023-4fed-a769-c5218a593140\/advertising-trends-by-adevinta-cap%C3%ADtulo-3x01-nft-y-metaverso-%C2%BFc%C3%B3mo-se-aplicar%C3%A1n-en-publicidad-digital\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es cierto que generalmente pasamos mucho tiempo delante de una pantalla, ya que forma parte de nuestra rutina. Tanto es as\u00ed que a veces no somos conscientes de los datos que rellenamos a lo largo de un d\u00eda o la cantidad de informaci\u00f3n que existe en internet sobre nosotros dejando un rastro. Al final, lo [&hellip;]<\/p>\n","protected":false},"featured_media":229468,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-429467","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 es tan importante el Customer Data Platform?<\/title>\n<meta name=\"description\" content=\"En este cap\u00edtulo de advertising trends by adevinta hablamos sobre los Customer Data Platfomr (CDP) y su importancia en la industria digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-customer-data-platform-por-que-son-tan-importantes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Customer Data Platform: \u00bfpor qu\u00e9 son tan importantes en la industria digital? 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