{"id":416032,"date":"2022-07-11T17:08:24","date_gmt":"2022-07-11T17:08:24","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=16032"},"modified":"2022-07-11T17:08:24","modified_gmt":"2022-07-11T17:08:24","slug":"analisis-sobre-el-proceso-de-compra-de-una-moto-2022","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/analisis-sobre-el-proceso-de-compra-de-una-moto-2022\/","title":{"rendered":"An\u00e1lisis sobre el proceso de compra de una moto 2022: \u00bfQu\u00e9 tienen en cuenta los usuarios a la hora de comprar?"},"content":{"rendered":"<p>Este <a href=\"https:\/\/observatoriopublicidad.adevinta.es\/analisis-sobre-el-proceso-de-compra-de-una-moto\/\" target=\"_blank\" rel=\"noopener\">estudio<\/a> centra su atencio\u0301n en el sector de las motos para analizar co\u0301mo es su proceso de compra. \u00bfCua\u0301l es el perfil del comprador? \u00bfQue\u0301 caracteri\u0301sticas son clave a la hora de adquirir una moto? \u00bfY las principales barreras?<\/p>\n<p>Estos son algunos de los\u00a0<em>insights\u00a0<\/em>que podr\u00e1s conocer en el estudio:\u00a0<\/p>\n<ul>\n<li>La mitad de los compradores de motos la consideran su veh\u00edculo principal y \u00fanicamente el 27 % la comparte con otra persona.<\/li>\n<li>Los compradores de motos suelen renovar su veh\u00edculo cada 5,4 a\u00f1os y recorren de media 8.270 km.<\/li>\n<li>El ahorro de tiempo y los problemas de aparcamiento en la ciudad son los principales motivos de compra de este tipo de veh\u00edculos.<\/li>\n<li>2 de cada 3 compradores o futuros compradores se plantean adquirir una moto el\u00e9ctrica.<\/li>\n<\/ul>\n<p>Si quieres leer el estudio completo, puedes hacerlo <a href=\"https:\/\/observatoriopublicidad.adevinta.es\/analisis-sobre-el-proceso-de-compra-de-una-moto\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed.<\/a>\u00a0<\/p>\n<p><em>\u00bfConoces la\u00a0\u00a0<strong>newsletter<\/strong>\u00a0\u00a0mensual de\u00a0\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0\u00a0de Adevinta?\u00a0\u00a1Suscr\u00edbete\u00a0\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este estudio centra su atencio\u0301n en el sector de las motos para analizar co\u0301mo es su proceso de compra. \u00bfCua\u0301l es el perfil del comprador? \u00bfQue\u0301 caracteri\u0301sticas son clave a la hora de adquirir una moto? \u00bfY las principales barreras? Estos son algunos de los\u00a0insights\u00a0que podr\u00e1s conocer en el estudio:\u00a0 La mitad de los compradores [&hellip;]<\/p>\n","protected":false},"featured_media":216033,"template":"","categories":[],"classification":[143],"culture":[],"class_list":["post-416032","story","type-story","status-publish","has-post-thumbnail","hentry","classification-informes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An\u00e1lisis sobre el proceso de compra de una moto 2022<\/title>\n<meta name=\"description\" content=\"\u00bfC\u00f3mo es el proceso de compra de una moto en 2022? \u00a1Desc\u00fabrelo en este estudio elaborado por Adevinta Spain!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/analisis-sobre-el-proceso-de-compra-de-una-moto-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00e1lisis sobre el proceso de compra de una moto 2022: \u00bfQu\u00e9 tienen en cuenta los usuarios a la hora de comprar?\" \/>\n<meta property=\"og:description\" content=\"\u00bfC\u00f3mo es el proceso de compra de una moto en 2022? 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