{"id":415269,"date":"2022-06-06T19:15:41","date_gmt":"2022-06-06T19:15:41","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=15269"},"modified":"2022-06-06T19:15:41","modified_gmt":"2022-06-06T19:15:41","slug":"podcast-transformacion-digital-de-donde-venimos-y-hacia-donde-vamos-02x10","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-transformacion-digital-de-donde-venimos-y-hacia-donde-vamos-02x10\/","title":{"rendered":"PODCAST | Transformaci\u00f3n digital: de d\u00f3nde venimos y hacia d\u00f3nde vamos | 02&#215;10"},"content":{"rendered":"<p>Cambiar. De eso vamos a hablar en este cap\u00edtulo de<em> advertising trends by<\/em> Adevinta, de c\u00f3mo est\u00e1 siendo la transformaci\u00f3n digital, especialmente en el \u00e1mbito del marketing y de la comunicaci\u00f3n. \u00bfC\u00f3mo han afrontado las compa\u00f1\u00edas este reto? \u00bfPor d\u00f3nde sigue el camino de la digitalizaci\u00f3n?<\/p>\n<p>Para dar respuesta a estos interrogantes nos acompa\u00f1a Laura Fontanet, directora de marketing, comunicaci\u00f3n y responsabilidad social corporativa de Acci\u00f3n contra el hambre y miembro de la junta directiva de IAB Spain.<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-adevinta-22-laura-fontanet\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<a href=\"https:\/\/go.ivoox.com\/rf\/88201037\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a>\n<a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/transformaci%C3%B3n-digital-de-d%C3%B3nde-venimos-y-hacia\/id1504705650?i=1000565596562\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a>\n<a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDg0ODI4MjM?sa=X&amp;ved=0CAUQkfYCahcKEwjQrPn9oZ34AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a>\n<a href=\"https:\/\/open.spotify.com\/episode\/0CCDgQLI2QKgRICfw7GNxy\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"https:\/\/adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a>\n<a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/advertising-trends-by-adevinta\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cambiar. De eso vamos a hablar en este cap\u00edtulo de advertising trends by Adevinta, de c\u00f3mo est\u00e1 siendo la transformaci\u00f3n digital, especialmente en el \u00e1mbito del marketing y de la comunicaci\u00f3n. \u00bfC\u00f3mo han afrontado las compa\u00f1\u00edas este reto? \u00bfPor d\u00f3nde sigue el camino de la digitalizaci\u00f3n? Para dar respuesta a estos interrogantes nos acompa\u00f1a Laura [&hellip;]<\/p>\n","protected":false},"featured_media":215304,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-415269","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transformaci\u00f3n digital: de d\u00f3nde venimos y hacia d\u00f3nde vamos<\/title>\n<meta name=\"description\" content=\"En el d\u00e9cimo cap\u00edtulo de advertising trends by Adevinta, nuestro podcast sobre publicidad digital, hablamos de tranformaci\u00f3n digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-transformacion-digital-de-donde-venimos-y-hacia-donde-vamos-02x10\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Transformaci\u00f3n digital: de d\u00f3nde venimos y hacia d\u00f3nde vamos | 02x10\" \/>\n<meta property=\"og:description\" content=\"En el d\u00e9cimo cap\u00edtulo de advertising trends by Adevinta, nuestro podcast sobre publicidad digital, hablamos de tranformaci\u00f3n digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-transformacion-digital-de-donde-venimos-y-hacia-donde-vamos-02x10\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" 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