{"id":415010,"date":"2022-05-10T10:31:19","date_gmt":"2022-05-10T10:31:19","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&#038;p=15010"},"modified":"2024-05-31T13:51:51","modified_gmt":"2024-05-31T11:51:51","slug":"podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08\/","title":{"rendered":"PODCAST | Medici\u00f3n digital: c\u00f3mo utilizar los datos para tomar buenas decisiones estrat\u00e9gicas | 02&#215;08"},"content":{"rendered":"<p class=\"p1\">Medir, medir y medir. Ya nadie duda de la importancia de la medici\u00f3n en publicidad digital. Trabajar en un ecosistema data driven se puede convertir en un valor diferencial puesto que es el camino para tomar mejores decisiones y en menos tiempo. Pero, para que toda la maquinaria funcione correctamente, hay que saber engranar las piezas.<\/p>\n<p class=\"p1\">Y, precisamente, este es el tema del octavo episodio de la segunda temporada de <em><strong>Advertising Trends<\/strong> <\/em><strong><em>by<\/em> Adevinta<\/strong>. Aingeru Duarte, <em>head of digital data solutions<\/em> en Adevinta Spain, nos descubre todos los secretos de la medici\u00f3n digital. \u00a1Dale al play para descubrirlos!<\/p>\n<p style=\"text-align: center;\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-adevinta-20-aingeru-duarte\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/go.ivoox.com\/rf\/86924189\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/medici%C3%B3n-digital-c%C3%B3mo-utilizar-los-datos-para-tomar\/id1504705650?i=1000560419852\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDg0ODI4MjA?sa=X&amp;ved=0CAUQkfYCahcKEwiwgrbm9tb3AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/4HH935pRikmzDN5PtkbW0l\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center;\"><a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/3ed07f52-e10f-497c-8760-cd84e9c27c7f\/advertising-trends-by-adevinta-medici%C3%B3n-digital-c%C3%B3mo-utilizar-los-datos-para-tomar-buenas-decisiones-estrat%C3%A9gicas-02x08\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medir, medir y medir. Ya nadie duda de la importancia de la medici\u00f3n en publicidad digital. Trabajar en un ecosistema data driven se puede convertir en un valor diferencial puesto que es el camino para tomar mejores decisiones y en menos tiempo. Pero, para que toda la maquinaria funcione correctamente, hay que saber engranar las [&hellip;]<\/p>\n","protected":false},"featured_media":215011,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-415010","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | Medici\u00f3n digital: c\u00f3mo utilizar los datos para tomar buenas decisiones estrat\u00e9gicas | 02x08 - Adevinta<\/title>\n<meta name=\"description\" content=\"Medir, medir y medir. Ya nadie duda de la importancia de la medici\u00f3n en publicidad digital. Trabajar en un ecosistema data driven se puede convertir en un valor diferencial puesto que es el camino para tomar mejores decisiones y en menos tiempo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Medici\u00f3n digital: c\u00f3mo utilizar los datos para tomar buenas decisiones estrat\u00e9gicas | 02x08\" \/>\n<meta property=\"og:description\" content=\"Medir, medir y medir. Ya nadie duda de la importancia de la medici\u00f3n en publicidad digital. Trabajar en un ecosistema data driven se puede convertir en un valor diferencial puesto que es el camino para tomar mejores decisiones y en menos tiempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-31T11:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/05\/capitulo-8-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08\\\/\",\"name\":\"PODCAST | Medici\u00f3n digital: c\u00f3mo utilizar los datos para tomar buenas decisiones estrat\u00e9gicas | 02x08 - Adevinta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-medicion-digital-como-utilizar-los-datos-para-tomar-buenas-decisiones-estrategicas-02x08\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/capitulo-8-web.png\",\"datePublished\":\"2022-05-10T10:31:19+00:00\",\"dateModified\":\"2024-05-31T11:51:51+00:00\",\"description\":\"Medir, medir y medir. 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