{"id":414836,"date":"2022-04-26T08:07:14","date_gmt":"2022-04-26T08:07:14","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=14836"},"modified":"2022-04-26T08:07:14","modified_gmt":"2022-04-26T08:07:14","slug":"como-conectar-con-tu-audiencia-con-una-buena-planificacion-de-medios","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/como-conectar-con-tu-audiencia-con-una-buena-planificacion-de-medios\/","title":{"rendered":"PODCAST | C\u00f3mo conectar con tu audiencia con una buena planificaci\u00f3n de medios | 02&#215;07"},"content":{"rendered":"<p class=\"p1\">Las personas recibimos hasta 6000 impactos publicitarios al d\u00eda. En este entorno de saturaci\u00f3n, conseguir captar la atenci\u00f3n de un usuario es todo un reto. Para conseguir llegar satisfactoriamente a nuestra audiencia, la planificaci\u00f3n de medios es una gran aliada.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Para entender la importancia de un buen plan de medios y saber c\u00f3mo llevarlo a cabo, en este cap\u00edtulo de <i>Advertising Trends <\/i>by Adevinta nos acompa\u00f1a Georgina Juan Ullod, Directora de Marketing de <a href=\"http:\/\/Coches.net\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Coches.net<\/span><\/a> y <a href=\"http:\/\/Motos.net\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Motos.net<\/span><\/a>. \u00a1Esc\u00fachalo ya y descubre todas las claves sobre las estrategias mix de medios!<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-adevinta-19-gina-juan\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.ivoox.com\/como-conectar-tu-audiencia-buena-audios-mp3_rf_86312833_1.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/c%C3%B3mo-conectar-con-tu-audiencia-con-una-buena-planificaci%C3%B3n\/id1504705650?i=1000558824083\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDg0ODI4MTk?sa=X&amp;ved=0CAUQkfYCahcKEwiA5Zr34bP3AhUAAAAAHQAAAAAQCg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/0T9Dvrh3iXWB4m6MPYD7ch\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/461c6b02-b3f2-407d-a297-e9547e1b0a68\/advertising-trends-by-adevinta-c%C3%B3mo-conectar-con-tu-audiencia-con-una-buena-planificaci%C3%B3n-de-medios-02x07\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las personas recibimos hasta 6000 impactos publicitarios al d\u00eda. En este entorno de saturaci\u00f3n, conseguir captar la atenci\u00f3n de un usuario es todo un reto. Para conseguir llegar satisfactoriamente a nuestra audiencia, la planificaci\u00f3n de medios es una gran aliada.\u00a0 Para entender la importancia de un buen plan de medios y saber c\u00f3mo llevarlo a [&hellip;]<\/p>\n","protected":false},"featured_media":214837,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-414836","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo conectar con tu audiencia con una buena planificaci\u00f3n de medios<\/title>\n<meta name=\"description\" content=\"En este podcast hablamos sobre por qu\u00e9 la planificaci\u00f3n de medios es una gran herramienta para llegar bien a nuestra audiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/como-conectar-con-tu-audiencia-con-una-buena-planificacion-de-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | C\u00f3mo conectar con tu audiencia con una buena planificaci\u00f3n de medios | 02x07\" \/>\n<meta property=\"og:description\" content=\"En este podcast hablamos sobre por qu\u00e9 la planificaci\u00f3n de medios es una gran herramienta para llegar bien a nuestra audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/como-conectar-con-tu-audiencia-con-una-buena-planificacion-de-medios\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" 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