{"id":414537,"date":"2022-03-30T08:41:23","date_gmt":"2022-03-30T08:41:23","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=14537"},"modified":"2022-03-30T08:41:23","modified_gmt":"2022-03-30T08:41:23","slug":"podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/","title":{"rendered":"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02&#215;06"},"content":{"rendered":"<p class=\"p1\">Los <strong><em>E<\/em><\/strong><i><strong>sports<\/strong> <\/i>tienen una gran capacidad para conectar con el p\u00fablico, sobre todo, con el m\u00e1s joven. Un hecho que ha servido para que en los \u00faltimos a\u00f1os experimenten un crecimiento exponencial que ha venido acompa\u00f1ado de una presencia cada vez mayor de las marcas. <strong>\u00bfC\u00f3mo hacer publicidad en el mundo de los <i>Esports<\/i>?<\/strong> \u00bfCu\u00e1les son las claves para triunfar con una campa\u00f1a en este entorno?<\/p>\n<p class=\"p1\">Para averiguarlo, en este cap\u00edtulo de <i>Advertising Trends <\/i>by Adevinta, nos acompa\u00f1a Sergio Reyes VP de <em>gaming<\/em> y deportes electr\u00f3nicos en Startupxplore y docente en materia de <i>Esports<\/i> y <i>gamings<\/i>. \u00a1Dale al <i>play <\/i>y descubre todos los secretos de los deportes electr\u00f3nicos!<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-18-sergio-reyes\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.ivoox.com\/esports-publicidad-relacion-mucho-futuro-audios-mp3_rf_84869003_1.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/esports-y-publicidad-una-relaci%C3%B3n-con-mucho-futuro-02x06\/id1504705650?i=1000555678894\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDg0ODI4MTg?sa=X&amp;ved=0CAUQkfYCahcKEwjI64H5uu32AhUAAAAAHQAAAAAQCg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/5aH3j6MufiU90YOEcoXvZ4\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\/episode\/d94d37cc-b317-4c5e-a3f3-3f7fcd6ce1ec\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/fbc21a4d-e796-471f-8152-64b03893e5cd\/advertising-trends-by-adevinta-esports-y-publicidad-una-relaci%C3%B3n-con-mucho-futuro-02x06\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Esports tienen una gran capacidad para conectar con el p\u00fablico, sobre todo, con el m\u00e1s joven. Un hecho que ha servido para que en los \u00faltimos a\u00f1os experimenten un crecimiento exponencial que ha venido acompa\u00f1ado de una presencia cada vez mayor de las marcas. \u00bfC\u00f3mo hacer publicidad en el mundo de los Esports? \u00bfCu\u00e1les [&hellip;]<\/p>\n","protected":false},"featured_media":214538,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-414537","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02x06<\/title>\n<meta name=\"description\" content=\"En el cap\u00edtulo seis de Advertising Trends by Adevinta nos adentramos en el mundo de los Esports y su relaci\u00f3n con la publicidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02x06\" \/>\n<meta property=\"og:description\" content=\"En el cap\u00edtulo seis de Advertising Trends by Adevinta nos adentramos en el mundo de los Esports y su relaci\u00f3n con la publicidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/03\/landing-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/\",\"name\":\"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02x06\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/landing-web.png\",\"datePublished\":\"2022-03-30T08:41:23+00:00\",\"description\":\"En el cap\u00edtulo seis de Advertising Trends by Adevinta nos adentramos en el mundo de los Esports y su relaci\u00f3n con la publicidad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/landing-web.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/landing-web.png\",\"width\":4000,\"height\":2250,\"caption\":\"Esports y publicidad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02&#215;06\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"name\":\"Adevinta\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adevinta.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#organization\",\"name\":\"Adevinta\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/adevinta_logo_blue.png\",\"width\":7680,\"height\":4320,\"caption\":\"Adevinta\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adevinta\\\/\",\"https:\\\/\\\/www.instagram.com\\\/adevintalife\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02x06","description":"En el cap\u00edtulo seis de Advertising Trends by Adevinta nos adentramos en el mundo de los Esports y su relaci\u00f3n con la publicidad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/","og_locale":"es_ES","og_type":"article","og_title":"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02x06","og_description":"En el cap\u00edtulo seis de Advertising Trends by Adevinta nos adentramos en el mundo de los Esports y su relaci\u00f3n con la publicidad.","og_url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/","og_site_name":"Adevinta","article_publisher":"https:\/\/www.linkedin.com\/company\/adevinta\/","og_image":[{"width":4000,"height":2250,"url":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/03\/landing-web.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/","url":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/","name":"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02x06","isPartOf":{"@id":"https:\/\/adevinta.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/#primaryimage"},"image":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/#primaryimage"},"thumbnailUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/03\/landing-web.png","datePublished":"2022-03-30T08:41:23+00:00","description":"En el cap\u00edtulo seis de Advertising Trends by Adevinta nos adentramos en el mundo de los Esports y su relaci\u00f3n con la publicidad.","breadcrumb":{"@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/#primaryimage","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/03\/landing-web.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/03\/landing-web.png","width":4000,"height":2250,"caption":"Esports y publicidad"},{"@type":"BreadcrumbList","@id":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-esports-y-publicidad-una-relacion-con-mucho-futuro-02x06\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/adevinta.com\/es\/"},{"@type":"ListItem","position":2,"name":"Historias","item":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/"},{"@type":"ListItem","position":3,"name":"PODCAST | Esports y publicidad: una relaci\u00f3n con mucho futuro | 02&#215;06"}]},{"@type":"WebSite","@id":"https:\/\/adevinta.com\/es\/#website","url":"https:\/\/adevinta.com\/es\/","name":"Adevinta","description":"","publisher":{"@id":"https:\/\/adevinta.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adevinta.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/adevinta.com\/es\/#organization","name":"Adevinta","url":"https:\/\/adevinta.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","contentUrl":"https:\/\/adevinta.com\/wp-content\/uploads\/2024\/03\/adevinta_logo_blue.png","width":7680,"height":4320,"caption":"Adevinta"},"image":{"@id":"https:\/\/adevinta.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adevinta\/","https:\/\/www.instagram.com\/adevintalife\/"]}]}},"_links":{"self":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story\/414537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/types\/story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media\/214538"}],"wp:attachment":[{"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/media?parent=414537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/categories?post=414537"},{"taxonomy":"classification","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/classification?post=414537"},{"taxonomy":"culture","embeddable":true,"href":"https:\/\/adevinta.com\/es\/wp-json\/wp\/v2\/culture?post=414537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}