{"id":414405,"date":"2022-03-14T15:39:08","date_gmt":"2022-03-14T15:39:08","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=14405"},"modified":"2022-03-14T15:39:08","modified_gmt":"2022-03-14T15:39:08","slug":"podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\/","title":{"rendered":"PODCAST | Modelos de atribuci\u00f3n: \u00bfpor qu\u00e9 son importantes para la publicidad digital? | 02&#215;05"},"content":{"rendered":"<p>Con el auge del <em>e-commerce<\/em> y el uso de los medios digitales, el <em>customer journey<\/em> se ha sofisticado. La multiplicidad de dispositivos y la forma de comunicarse con los clientes ha dado un giro de 180 grados. Definir el canal al que se le atribuye una compra es clave para hacer presupuestos m\u00e1s eficientes, de ah\u00ed la necesidad de definir bien los modelos de atribuci\u00f3n.<\/p>\n<p>Una tarea de la que hablamos en el quinto cap\u00edtulo de la segunda temporada de Advertising Trends by Adevinta. Para ello, contamos con la presencia de Carolina Garc\u00eda, <em>Managing Director<\/em> de la agencia Vime Digital. \u00a1Esc\u00fachalo ya y conoce todos los secretos de los modelos de atribuci\u00f3n!<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-adevinta-17-carolina-garcia\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/go.ivoox.com\/rf\/83607732\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/modelos-de-atribuci%C3%B3n-por-qu%C3%A9-son-importantes-para\/id1504705650?i=1000554170256\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDg0ODI4MTY?sa=X&amp;ved=0CAUQkfYCahcKEwjwhoWRl8r2AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/1loNPg3Dqojl5ZPiFJ9EAs\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\/episode\/7d33acba-a0a0-4347-b8db-db129b91e4a5\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/00710996-3ee4-48ea-b2b0-c5df54020150\/advertising-trends-by-adevinta-modelos-de-atribuci%C3%B3n-%C2%BFpor-qu%C3%A9-son-importantes-para-la-publicidad-digital-02x05\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con el auge del e-commerce y el uso de los medios digitales, el customer journey se ha sofisticado. La multiplicidad de dispositivos y la forma de comunicarse con los clientes ha dado un giro de 180 grados. Definir el canal al que se le atribuye una compra es clave para hacer presupuestos m\u00e1s eficientes, de [&hellip;]<\/p>\n","protected":false},"featured_media":214406,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-414405","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | Modelos de atribuci\u00f3n: \u00bfpor qu\u00e9 son importantes para la publicidad digital?<\/title>\n<meta name=\"description\" content=\"En este cap\u00edtulo de Advertising Trends by Adevinta hablamos sobre la importancia de los modelos de atribuci\u00f3n en publicidad digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Modelos de atribuci\u00f3n: \u00bfpor qu\u00e9 son importantes para la publicidad digital? | 02x05\" \/>\n<meta property=\"og:description\" content=\"En este cap\u00edtulo de Advertising Trends by Adevinta hablamos sobre la importancia de los modelos de atribuci\u00f3n en publicidad digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/03\/Landing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/\",\"name\":\"PODCAST | Modelos de atribuci\u00f3n: \u00bfpor qu\u00e9 son importantes para la publicidad digital?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Landing.png\",\"datePublished\":\"2022-03-14T15:39:08+00:00\",\"description\":\"En este cap\u00edtulo de Advertising Trends by Adevinta hablamos sobre la importancia de los modelos de atribuci\u00f3n en publicidad digital.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Landing.png\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/Landing.png\",\"width\":4000,\"height\":2250,\"caption\":\"modelos de atribuci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-modelos-de-atribucion-por-que-son-importantes-para-la-publicidad-digital-02x05\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PODCAST | Modelos de atribuci\u00f3n: \u00bfpor qu\u00e9 son importantes para la publicidad digital? 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