{"id":413831,"date":"2022-02-02T08:24:25","date_gmt":"2022-02-02T08:24:25","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=13831"},"modified":"2022-02-02T08:24:25","modified_gmt":"2022-02-02T08:24:25","slug":"podcast-como-sera-la-publicidad-digital-sin-cookies-2x02","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-como-sera-la-publicidad-digital-sin-cookies-2x02\/","title":{"rendered":"PODCAST | \u00bfC\u00f3mo ser\u00e1 la publicidad digital sin cookies? | 2X02"},"content":{"rendered":"<p>En los \u00faltimos meses, dentro de la industria publicitaria, el t\u00e9rmino <strong><em>cookieless<\/em><\/strong> se ha convertido en <em>trending topic<\/em>. Con la previsible llegada del fin de las <em>cookies<\/em>, los profesionales y empresas del sector se preparan para un nuevo paradigma. \u00bfC\u00f3mo se replantean las <strong>estrategias digitales<\/strong>? \u00bfEstamos preparados para este cambio?<\/p>\n<p>Para analizar este tema, en el segundo cap\u00edtulo de la segunda temporada de Advertising Trends by Adevinta contamos con <strong>Samanta Cebri\u00e1n, <em>Senior Project Manager<\/em> de Adevinta Spain.<\/strong><\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-adevinta-14-publicidad-cookies\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.ivoox.com\/como-sera-publicidad-digital-sin-cookies-audios-mp3_rf_81715122_1.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/c%C3%B3mo-ser%C3%A1-la-publicidad-digital-sin-cookies-2x02\/id1504705650?i=1000549743256\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDgzMjkzNzQ?sa=X&amp;ved=0CAUQkfYCahcKEwjwhpiC0OD1AhUAAAAAHQAAAAAQAQ\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/4A9Q0RlTMW6jtntwN5wtBT\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\/episode\/c536f786-6481-4046-ba22-e3dc5eda934e\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/10bc0c01-cdec-496a-bfb4-9bc9be72bfc6\/advertising-trends-by-adevinta-%C2%BFc%C3%B3mo-ser%C3%A1-la-publicidad-digital-sin-cookies-2x02\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos meses, dentro de la industria publicitaria, el t\u00e9rmino cookieless se ha convertido en trending topic. Con la previsible llegada del fin de las cookies, los profesionales y empresas del sector se preparan para un nuevo paradigma. \u00bfC\u00f3mo se replantean las estrategias digitales? \u00bfEstamos preparados para este cambio? Para analizar este tema, en [&hellip;]<\/p>\n","protected":false},"featured_media":213832,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-413831","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | \u00bfC\u00f3mo ser\u00e1 la publicidad digital sin cookies? | 2X02<\/title>\n<meta name=\"description\" content=\"En este podcast hablamos sobre c\u00f3mo se prepara el sector de la publicidad digital para el final de las cookies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-como-sera-la-publicidad-digital-sin-cookies-2x02\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | \u00bfC\u00f3mo ser\u00e1 la publicidad digital sin cookies? | 2X02\" \/>\n<meta property=\"og:description\" content=\"En este podcast hablamos sobre c\u00f3mo se prepara el sector de la publicidad digital para el final de las cookies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-como-sera-la-publicidad-digital-sin-cookies-2x02\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/02\/landing-capitulo-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-como-sera-la-publicidad-digital-sin-cookies-2x02\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/podcast-como-sera-la-publicidad-digital-sin-cookies-2x02\\\/\",\"name\":\"PODCAST | \u00bfC\u00f3mo ser\u00e1 la publicidad digital sin cookies? 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