{"id":413805,"date":"2022-02-01T08:46:50","date_gmt":"2022-02-01T08:46:50","guid":{"rendered":"https:\/\/adevinta.es\/?post_type=story&amp;p=13805"},"modified":"2022-02-01T08:46:50","modified_gmt":"2022-02-01T08:46:50","slug":"podcast-advertising-trends-creatividad-digital-como-hacer-buenas-campanas-de-publicidad-online-2x01","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-advertising-trends-creatividad-digital-como-hacer-buenas-campanas-de-publicidad-online-2x01\/","title":{"rendered":"PODCAST | Creatividad digital: c\u00f3mo hacer buenas campa\u00f1as de publicidad online | 2&#215;01"},"content":{"rendered":"<p>Utilizar la creatividad para conectar con el p\u00fablico objetivo es b\u00e1sico en la publicidad. Una tarea que en el espacio online presenta algunas particularidades. \u00bfQu\u00e9 caracter\u00edsticas definen a una buena creatividad en el entorno digital? \u00bfQu\u00e9 formatos se pueden utilizar? \u00bfCu\u00e1les son los elementos comunes de las creatividades digitales buenas?<\/p>\n<p>Para responder a estas preguntas, en el primer episodio de la segunda temporada de\u00a0<em>Advertising trends<\/em>\u00a0by Adevinta contamos con Luis Franco,\u00a0<em>programmatic sales manager<\/em>\u00a0en Azerion Espa\u00f1a. Junto a \u00e9l conoceremos todas las claves de la creatividad digital. \u00a1Dale al play para descubrirlas!<\/p>\n<p style=\"text-align: center\">S\u00f3lo tienes que hacer\u00a0<em>click\u00a0<\/em>aqu\u00ed para\u00a0<strong>escucharlo en tu plataforma favorita<\/strong>:<\/p>\n<a href=\"https:\/\/www.spreaker.com\/user\/11299905\/advertising-trends-adevinta-creatividad-digital\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765519 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spreaker-e1611765330244-300x81.png\" alt=\"\" width=\"300\" height=\"81\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.ivoox.com\/como-utilizar-creatividad-entornos-digitales-audios-mp3_rf_81085691_1.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765521 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_ivoox-300x96.png\" alt=\"\" width=\"300\" height=\"96\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.apple.com\/es\/podcast\/c%C3%B3mo-utilizar-la-creatividad-en-entornos-digitales-2x01\/id1504705650?i=1000548328977\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765523 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_apple-300x56.png\" alt=\"\" width=\"300\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly93d3cuc3ByZWFrZXIuY29tL3Nob3cvNDI3MzU2OC9lcGlzb2Rlcy9mZWVk\/episode\/aHR0cHM6Ly9hcGkuc3ByZWFrZXIuY29tL2VwaXNvZGUvNDgyNjM3NjY?sa=X&amp;ved=0CAUQkfYCahcKEwjI1eiztNz1AhUAAAAAHQAAAAAQAQ\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765525 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_google-300x42.png\" alt=\"\" width=\"300\" height=\"42\" \/><\/a><\/p>\n<a href=\"https:\/\/open.spotify.com\/episode\/1ZPww29Ao1BST1qrJ8Ekzl\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1765527 size-medium\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/logo_spotify-300x90.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a>\n<p style=\"text-align: center\"><a href=\"https:\/\/podimo.com\/es\/shows\/d30e15a0-3b17-46a3-86e0-8a9f85518e97\/episode\/6b06a446-c8a7-4a91-aace-60befd2a77b7\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13642 size-medium\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/04_logoPodimo-300x64.png\" alt=\"\" width=\"300\" height=\"64\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/music.amazon.es\/podcasts\/5ae273ab-39bb-4d78-9a39-3b62a580778a\/episodes\/e688664e-6a4f-4322-acca-ccf07781261f\/advertising-trends-by-adevinta-c%C3%B3mo-utilizar-la-creatividad-en-entornos-digitales-2x01\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13643 size-full\" src=\"https:\/\/stg.adevinta.com\/app\/uploads\/sites\/2\/2022\/01\/amazon.png\" alt=\"\" width=\"300\" height=\"90\" \/><\/a><\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/observatoriopublicidad.adevinta.es\/contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utilizar la creatividad para conectar con el p\u00fablico objetivo es b\u00e1sico en la publicidad. Una tarea que en el espacio online presenta algunas particularidades. \u00bfQu\u00e9 caracter\u00edsticas definen a una buena creatividad en el entorno digital? \u00bfQu\u00e9 formatos se pueden utilizar? \u00bfCu\u00e1les son los elementos comunes de las creatividades digitales buenas? Para responder a estas preguntas, [&hellip;]<\/p>\n","protected":false},"featured_media":213806,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-413805","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PODCAST | Creatividad digital: c\u00f3mo hacer buenas campa\u00f1as de publicidad online | 2x01<\/title>\n<meta name=\"description\" content=\"En Advertising trends by Adevinta contamos con Luis Franco, programmatic sales manager en Azerion Espa\u00f1a, para hablar de creatividad digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-advertising-trends-creatividad-digital-como-hacer-buenas-campanas-de-publicidad-online-2x01\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PODCAST | Creatividad digital: c\u00f3mo hacer buenas campa\u00f1as de publicidad online | 2x01\" \/>\n<meta property=\"og:description\" content=\"En Advertising trends by Adevinta contamos con Luis Franco, programmatic sales manager en Azerion Espa\u00f1a, para hablar de creatividad digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/podcast-advertising-trends-creatividad-digital-como-hacer-buenas-campanas-de-publicidad-online-2x01\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" 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