{"id":412481,"date":"2021-10-03T00:00:00","date_gmt":"2021-10-03T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/la-inversion-publicitaria-se-recupera-mas-rapido"},"modified":"2021-10-03T00:00:00","modified_gmt":"2021-10-03T00:00:00","slug":"la-inversion-publicitaria-se-recupera-mas-rapido","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/la-inversion-publicitaria-se-recupera-mas-rapido\/","title":{"rendered":"La inversi\u00f3n publicitaria se recupera m\u00e1s r\u00e1pido de lo previsto, seg\u00fan datos de IAB Spain"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>IAB Spain, asociaci\u00f3n que agrupa a expertos del marketing y de la comunicaci\u00f3n digital en nuestro pa\u00eds, ha presentado la <a href=\"https:\/\/iabspain.es\/estudio\/2aola-del-estudio-de-inversion-publicitaria-en-medios-digitales\/\" target=\"_blank\" rel=\"noopener noreferrer\">2\u00aa ola del Estudio de Inversi\u00f3n en Medios Digitales<\/a>. Un informe que arroja unos datos muy positivos para el sector con una\u00a0recuperaci\u00f3n de la inversi\u00f3n ha sido m\u00e1s r\u00e1pida de lo previsto. As\u00ed se estima un crecimiento de la inversi\u00f3n total que oscilar\u00e1 entre el 16% y el 24%, cuando en enero el incremento previsto oscilaba entre el 5\u00a0 % y el 8 %. El Estudio tambi\u00e9n revela c\u00f3mo en 2021 la inversi\u00f3n se ha anualizado.<\/p>\n<p>Asimismo, la 2\u00aa ola del Estudio de Inversi\u00f3n en Medios Digitales prev\u00e9 un crecimiento para el <em>display\u00a0<\/em>que oscile entre el 7 % y el 10 % YoY (el previsto en enero fue entre un 3 % y un 7 %). Por otro lado, la inversi\u00f3on en\u00a0<em>branded content<\/em>, que se vio muy afectada en 2020 por su orientaci\u00f3n\u00a0<em>branding<\/em>, empieza a levantar el vuelo.<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; IAB Spain, asociaci\u00f3n que agrupa a expertos del marketing y de la comunicaci\u00f3n digital en nuestro pa\u00eds, ha presentado la 2\u00aa ola del Estudio de Inversi\u00f3n en Medios Digitales. Un informe que arroja unos datos muy positivos para el sector con una\u00a0recuperaci\u00f3n de la inversi\u00f3n ha sido m\u00e1s r\u00e1pida de lo previsto. As\u00ed se [&hellip;]<\/p>\n","protected":false},"featured_media":212482,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412481","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>La inversi\u00f3n publicitaria se recupera m\u00e1s r\u00e1pido de lo previsto, seg\u00fan datos de IAB Spain - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/la-inversion-publicitaria-se-recupera-mas-rapido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La inversi\u00f3n publicitaria se recupera m\u00e1s r\u00e1pido de lo previsto, seg\u00fan datos de IAB Spain\" \/>\n<meta property=\"og:description\" content=\"&nbsp; IAB Spain, asociaci\u00f3n que agrupa a expertos del marketing y de la comunicaci\u00f3n digital en nuestro pa\u00eds, ha presentado la 2\u00aa ola del Estudio de Inversi\u00f3n en Medios Digitales. 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