{"id":412451,"date":"2021-07-06T00:00:00","date_gmt":"2021-07-06T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain"},"modified":"2021-07-06T00:00:00","modified_gmt":"2021-07-06T00:00:00","slug":"adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\/","title":{"rendered":"Adevinta Spain patrocina el estudio &#8216;mobile y conectividad inteligente 2021&#8217; de IAB Spain"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Este martes se ha presentado el <a href=\"https:\/\/iabspain.es\/iab-spain-presenta-el-estudio-mobile-conectividad-inteligente-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Estudio mobile y conectividad inteligente 2021<\/em> elaborado por IAB Spain y GfK y patrocinado por Adevinta Spain<\/strong><\/a>. Un evento <em>online\u00a0<\/em>en el que han participado Fernando Zorita,\u00a0<em>manager strategic account automotive<\/em> en Adevinta Spain; Bel\u00e9n Vila, ejecutiva de marketing e investigaci\u00f3n en IAB Spain; y Rosario Borrego,\u00a0<em>digital analytics manager<\/em> en GfK.<\/p>\n<p>Este estudio tiene el objetivo de conocer con mayor profundidad <strong>c\u00f3mo es el mercado\u00a0<em>mobile\u00a0<\/em>en Espa\u00f1a, la conectividad entre dispositivos y la importancia que tiene para las marcas<\/strong>. Asimismo, tambi\u00e9n incide en las posibilidades que existen a la hora de realizar campa\u00f1as publicitarias en dispositivos m\u00f3viles. Un estudio del que se extraen\u00a0<em>insights\u00a0<\/em>como, por ejemplo:<\/p>\n<ul>\n<li>Un 97 % de los internautas espa\u00f1oles mayores de 16 a\u00f1os cuentan con un dispositivo de conectividad y movilidad inteligente.<\/li>\n<li>Un 61 % utiliza el m\u00f3vil o la tablet mientras ve la televisi\u00f3n.<\/li>\n<li>Solo un 20 % de los usuarios paga por descargarse apps.<\/li>\n<li>El 76 % de los usuarios ha comprado a trav\u00e9s de un dispositivo m\u00f3vil.<\/li>\n<\/ul>\n<p>Durante el evento de presentaci\u00f3n, Fernando Zorita, <em>manager strategic account automotive<\/em> en Adevinta Spain, ha se\u00f1alado que \u00aba<span style=\"font-weight: 400\">nunciantes, agencias y <\/span><i><span style=\"font-weight: 400\">publishers <\/span><\/i><span style=\"font-weight: 400\"><strong>trabajamos cada d\u00eda para conseguir llegar a nuestra audiencia en el momento adecuado, con el mensaje id\u00f3neo y en el dispositivo correcto<\/strong>\u00ab. Por ello, este estudio tiene un gran valor para la industria: \u00abahondar en c\u00f3mo el uso de dispositivos como los <i>smartphones<\/i>, las <i>Smart TV <\/i>o los ordenadores port\u00e1tiles, seguro que nos da nuevos <i>insights <\/i>para seguir haciendo cada d\u00eda mejores campa\u00f1as de publicidad\u00bb.<\/span><\/p>\n<iframe loading=\"lazy\" title=\"Presentaci\u00f3n Estudio Mobile &amp; Conectividad Inteligente 2021\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/vyoSjsSqcUw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Este martes se ha presentado el Estudio mobile y conectividad inteligente 2021 elaborado por IAB Spain y GfK y patrocinado por Adevinta Spain. Un evento online\u00a0en el que han participado Fernando Zorita,\u00a0manager strategic account automotive en Adevinta Spain; Bel\u00e9n Vila, ejecutiva de marketing e investigaci\u00f3n en IAB Spain; y Rosario Borrego,\u00a0digital analytics manager en [&hellip;]<\/p>\n","protected":false},"featured_media":212452,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412451","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adevinta Spain patrocina el estudio &#039;mobile y conectividad inteligente 2021&#039; de IAB Spain - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adevinta Spain patrocina el estudio &#039;mobile y conectividad inteligente 2021&#039; de IAB Spain\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Este martes se ha presentado el Estudio mobile y conectividad inteligente 2021 elaborado por IAB Spain y GfK y patrocinado por Adevinta Spain. Un evento online\u00a0en el que han participado Fernando Zorita,\u00a0manager strategic account automotive en Adevinta Spain; Bel\u00e9n Vila, ejecutiva de marketing e investigaci\u00f3n en IAB Spain; y Rosario Borrego,\u00a0digital analytics manager en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/1625553622624.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/\",\"name\":\"Adevinta Spain patrocina el estudio 'mobile y conectividad inteligente 2021' de IAB Spain - Adevinta\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/1625553622624.jpeg\",\"datePublished\":\"2021-07-06T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/1625553622624.jpeg\",\"contentUrl\":\"https:\\\/\\\/adevinta.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/1625553622624.jpeg\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-patrocina-el-estudio-mobile-y-conectividad-inteligente-2021-de-iab-spain\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Historias\",\"item\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Adevinta Spain patrocina el estudio &#8216;mobile y conectividad inteligente 2021&#8217; 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