{"id":412391,"date":"2021-02-10T00:00:00","date_gmt":"2021-02-10T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/se-presenta-el-top-tendencias-digitales-2021-de-iab-spain-patrocinado-por-adevinta-spain"},"modified":"2021-02-10T00:00:00","modified_gmt":"2021-02-10T00:00:00","slug":"se-presenta-el-top-tendencias-digitales-2021-de-iab-spain-patrocinado-por-adevinta-spain","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/se-presenta-el-top-tendencias-digitales-2021-de-iab-spain-patrocinado-por-adevinta-spain\/","title":{"rendered":"Se presenta el Top Tendencias digitales 2021 de IAB Spain patrocinado por Adevinta Spain"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Este mi\u00e9rcoles se ha presentado el\u00a0<strong><em>Top Tendencias digitales 2021 <\/em>de IAB Spain.<\/strong> Un documento de referencia para la industria de la publicidad digital que este a\u00f1o cuenta con el patrocinio de Adevinta Spain. Este <em>Top Tendencias Digitales 2021, <\/em>que se puede descargar <strong><a href=\"https:\/\/iabspain.es\/estudio\/top-tendencias-digitales-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>,\u00a0<\/strong>ha sido elaborado por las Comisiones de Trabajo de IAB Spain y analiza 13 \u00e1reas distintas que van desde el audio\u00a0<em>online\u00a0<\/em>a las redes sociales pasando por la\u00a0<em>data<\/em>, el\u00a0<em>branded content\u00a0<\/em>o la publicidad nativa.<\/p>\n<p>Durante el evento <em>online\u00a0<\/em>de presentaci\u00f3n, <strong>Bel\u00e9n Acebes, directora de operaciones de IAB Spain, ha querido \u00abagradecer muy especialmente a Adevinta Spain y a todo su equipo\u00bb<\/strong> el respaldo que han dado al informe. Adem\u00e1s, ha destacado la relevancia del\u00a0<em>Top Tendencias\u00a0<\/em>ya que \u00abes un informe que hac\u00e9is todos los profesionales de las Comisiones de Trabajo de IAB, que este a\u00f1o est\u00e1n m\u00e1s activas que nunca y estamos gratamente sorprendidos por el gran trabajo que se est\u00e1 haciendo\u00bb.<\/p>\n<p>Posteriormente, Alberto Mart\u00edn,\u00a0<em>advertising sales director &amp; Milanuncios sales director,\u00a0<\/em>ha tomado la palabra para apuntar que \u00abpara nosotros es un placer apoyar a IAB Spain y patrocinar este tipo de iniciativas porque es otra forma de impulsar el sector\u00bb.\u00a0 Un trabajo que permite \u00ab<strong>entender los retos y novedades del negocio digital, y acercar a los anunciantes, soportes y agencias al sector online<\/strong>. Si apoyamos al mercado publicitario, estaremos impulsando a un sector clave para la aceleraci\u00f3n y recuperaci\u00f3n econ\u00f3mica de este pa\u00eds\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<iframe loading=\"lazy\" title=\"Presentaci\u00f3n Top Tendencias Digitales 2021\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6co2VaQGXYY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p>&nbsp;<\/p>\n<p>Tras esta introducci\u00f3n, ha llegado el momento para la mesa redonda, moderada por el propio Alberto Mart\u00edn, y en la que han participado Bosco Aranguren,\u00a0<em>head of digital channels\u00a0<\/em>en Vodafone Espa\u00f1a; Elodie Pradeilles,\u00a0<em>head of digital &amp; social media\u00a0<\/em>en Stellantis \u2013 Peugeot, Citro\u00ebn, Opel, DS; Oriol Ram\u00f3n, director de marketing digital en Banco Sabadell y Roc\u00edo Sanz, s<em>enior manager marketing digital eCommerce<\/em>\u00a0en DIA Group.<\/p>\n<p>Un espacio en el que se han puesto en com\u00fan algunas de las claves de estas tendencias y los retos que suponen para la industria publicitaria. Se ha hablado de\u00a0<em>user centric approach <\/em>y\u00a0<em>customer trust,\u00a0<\/em>de\u00a0<em>data<\/em>, del\u00a0<strong><a href=\"https:\/\/adevinta.es\/stories\/articles\/el-crecimiento-del-e-commerce-en-2021-tambien-pasa-por-los-marketplaces\/\" target=\"_blank\" rel=\"noopener noreferrer\">auge del\u00a0<em>eCommerce<\/em><\/a><\/strong> o de la <a href=\"https:\/\/adevinta.es\/stories\/articles\/la-revolucion-del-5g-tambien-llega-a-la-publicidad-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>llegada del 5G<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Si quieres leer el informe completo, puedes hacerlo <a href=\"https:\/\/iabspain.es\/estudio\/top-tendencias-digitales-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>aqu\u00ed.<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.es\/publicidad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Este mi\u00e9rcoles se ha presentado el\u00a0Top Tendencias digitales 2021 de IAB Spain. Un documento de referencia para la industria de la publicidad digital que este a\u00f1o cuenta con el patrocinio de Adevinta Spain. Este Top Tendencias Digitales 2021, que se puede descargar aqu\u00ed,\u00a0ha sido elaborado por las Comisiones de Trabajo de IAB Spain y [&hellip;]<\/p>\n","protected":false},"featured_media":212392,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412391","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Se presenta el Top Tendencias digitales 2021 de IAB Spain patrocinado por Adevinta Spain - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/se-presenta-el-top-tendencias-digitales-2021-de-iab-spain-patrocinado-por-adevinta-spain\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se presenta el Top Tendencias digitales 2021 de IAB Spain patrocinado por Adevinta Spain\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Este mi\u00e9rcoles se ha presentado el\u00a0Top Tendencias digitales 2021 de IAB Spain. 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