{"id":412310,"date":"2020-10-09T00:00:00","date_gmt":"2020-10-09T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/el-auge-del-1st-party-data-en-el-inspirational-de-iab-spain"},"modified":"2020-10-09T00:00:00","modified_gmt":"2020-10-09T00:00:00","slug":"el-auge-del-1st-party-data-en-el-inspirational-de-iab-spain","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/el-auge-del-1st-party-data-en-el-inspirational-de-iab-spain\/","title":{"rendered":"El auge del 1st party data, en el Inspirational de IAB Spain"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Adevinta Spain ha formado parte de la \u00faltima edici\u00f3n del <a href=\"https:\/\/adevinta.com\/es\/actualidad\/adevinta-spain-participa-en-una-ponencia-en-el-inspirational-de-iab-spain\/\" target=\"_blank\" rel=\"noopener noreferrer\">Inspirational de IAB Spain<\/a>, un evento de referencia para los profesionales del marketing y de la publicidad digital que este a\u00f1o se ha realizado por primera vez de manera\u00a0<em>online\u00a0<\/em>entre los d\u00edas 5 y 8 de octubre. Jos\u00e9 Manuel Olano, <em>programmatic expert manager<\/em> de Adevinta Spain form\u00f3 parte de una de las ponencias de la sala <em>data<\/em> del Inspirational.<\/p>\n<p>Concretamente, esta mesa redonda ten\u00eda por t\u00edtulo\u00a0<em>el auge del 1st party data: apuesta segura en tiempos de incertidumbre<\/em>. En ella participaron Iv\u00e1n Montoto (Xandr), Antonio Hontoria (Warner Bros Entertainment), Marc Ginjaume (Zeotap) y Sandra Sotelo (PHD). De esta manera, se cont\u00f3 con una representaci\u00f3n de los principales intervinientes en el mercado publicitario: anunciantes, agencia, proveedores de data y puplishers.<\/p>\n<p>Jos\u00e9 Manuel Olano destaca que en esta mesa redonda: \u201ctuvimos la oportunidad de exponer c\u00f3mo Adevinta trabaja con el <em>First Party Data<\/em>, que cambios estimamos que va a ver en el futuro ante una vida sin cookies y cual es la interrelaci\u00f3n que existe entre los distintos componentes del mercado y cuales son nuestros deseos para evolucionar y llegar m\u00e1s all\u00e1 en el trabajo que estamos desarrollando\u201d.<\/p>\n<p>Asimismo, destaca \u00abel agradecimiento a los asistentes, a los grandes profesionales que participaron en la mesa redonda y a @xandr por contar con nosotros como empresa en la que la first party data o conocimiento de nuestros usuarios es algo fundamental\u00bb.<\/p>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div>\u00a0<\/div>\n<div><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/div>\n<div>\n<div>\u00a0<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Adevinta Spain ha formado parte de la \u00faltima edici\u00f3n del Inspirational de IAB Spain, un evento de referencia para los profesionales del marketing y de la publicidad digital que este a\u00f1o se ha realizado por primera vez de manera\u00a0online\u00a0entre los d\u00edas 5 y 8 de octubre. Jos\u00e9 Manuel Olano, programmatic expert manager de Adevinta [&hellip;]<\/p>\n","protected":false},"featured_media":212311,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412310","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El auge del 1st party data, en el Inspirational de IAB Spain - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/el-auge-del-1st-party-data-en-el-inspirational-de-iab-spain\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El auge del 1st party data, en el Inspirational de IAB Spain\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Adevinta Spain ha formado parte de la \u00faltima edici\u00f3n del Inspirational de IAB Spain, un evento de referencia para los profesionales del marketing y de la publicidad digital que este a\u00f1o se ha realizado por primera vez de manera\u00a0online\u00a0entre los d\u00edas 5 y 8 de octubre. 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