{"id":412286,"date":"2020-09-21T00:00:00","date_gmt":"2020-09-21T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/adevinta-spain-participa-en-el-libro-blanco-de-la-data-de-iab-spain"},"modified":"2020-09-21T00:00:00","modified_gmt":"2020-09-21T00:00:00","slug":"adevinta-spain-participa-en-el-libro-blanco-de-la-data-de-iab-spain","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-participa-en-el-libro-blanco-de-la-data-de-iab-spain\/","title":{"rendered":"Adevinta Spain participa en la actualizaci\u00f3n del\u00a0Libro blanco de la data\u00a0de IAB Spain"},"content":{"rendered":"<p style=\"font-weight: 400\">Recientemente IAB Spain lanz\u00f3 la \u00faltima actualizaci\u00f3n del\u00a0<em><a href=\"https:\/\/iabspain.es\/estudio\/libro-blanco-de-data_septiembre-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/iabspain.es\/estudio\/libro-blanco-de-data_septiembre-2020\/&amp;source=gmail&amp;ust=1600768240397000&amp;usg=AFQjCNHpq0-DtBM6ziXDgg5uSCOfV_Nv3A\">Libro blanco de la data<\/a><\/em>\u00a0en la que ha participado Adevinta Spain. Esta publicaci\u00f3n aborda cuestiones de actualidad y necesarias para la industria publicitaria como la clasificaci\u00f3n de la\u00a0<em>data<\/em>, el contexto de la planificaci\u00f3n digital o los modelos de comercializaci\u00f3n.<\/p>\n<p style=\"font-weight: 400\">En este libro, que va acompa\u00f1ado de infograf\u00edas que facilitan el entendimiento de cada concepto y tema que se trata, se ofrece informaci\u00f3n sobre c\u00f3mo aplicarla, las opciones que existen tanto para compradores como para vendedores o cu\u00e1l es el flujo de aplicaci\u00f3n y obtenci\u00f3n de la\u00a0<em>data<\/em>, entre otras cuestiones.<\/p>\n<p style=\"font-weight: 400\">Adem\u00e1s de esto, el\u00a0<em>Libro blanco de la data\u00a0<\/em>cuenta con un espacio para las cuestiones legislativas que, junto con el\u00a0<em>cookieless<\/em>, marcar\u00e1n un antes y un despu\u00e9s en el uso que hacemos de la\u00a0<em>data.<\/em><\/p>\n<p style=\"font-weight: 400\">Jos\u00e9 Manuel Olano,\u00a0<em>programmatic expert\u00a0<\/em>de Adevinta Spain se\u00f1ala que \u201cesta actualizaci\u00f3n, que llega un a\u00f1o m\u00e1s tarde que la anterior (abril 2019), muestra la evoluci\u00f3n y rapidez con la que se est\u00e1 desarrollando la\u00a0<em>data\u00a0<\/em>y pone en valor la importancia que tiene para el mercado publicitario y todos sus\u00a0<em>players<\/em>\u201d.<\/p>\n<p style=\"font-weight: 400\">Asimismo, Jos\u00e9 Manuel destaca que este libro es el reflejo de \u201cun gran trabajo de toda la comisi\u00f3n y, aunque habr\u00eda que mencionar a todos, hay que destacar el papel de Salvatore C\u00f3spito como coordinador y facilitador del mismo\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recientemente IAB Spain lanz\u00f3 la \u00faltima actualizaci\u00f3n del\u00a0Libro blanco de la data\u00a0en la que ha participado Adevinta Spain. Esta publicaci\u00f3n aborda cuestiones de actualidad y necesarias para la industria publicitaria como la clasificaci\u00f3n de la\u00a0data, el contexto de la planificaci\u00f3n digital o los modelos de comercializaci\u00f3n. En este libro, que va acompa\u00f1ado de infograf\u00edas que [&hellip;]<\/p>\n","protected":false},"featured_media":212287,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412286","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adevinta Spain participa en la actualizaci\u00f3n del\u00a0Libro blanco de la data\u00a0de IAB Spain - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-participa-en-el-libro-blanco-de-la-data-de-iab-spain\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adevinta Spain participa en la actualizaci\u00f3n del\u00a0Libro blanco de la data\u00a0de IAB Spain\" \/>\n<meta property=\"og:description\" content=\"Recientemente IAB Spain lanz\u00f3 la \u00faltima actualizaci\u00f3n del\u00a0Libro blanco de la data\u00a0en la que ha participado Adevinta Spain. 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