{"id":412229,"date":"2020-04-21T00:00:00","date_gmt":"2020-04-21T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/adevinta-spain-participa-en-un-webinar-de-iab-spain-junto-con-phd"},"modified":"2020-04-21T00:00:00","modified_gmt":"2020-04-21T00:00:00","slug":"adevinta-spain-participa-en-un-webinar-de-iab-spain-junto-con-phd","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-participa-en-un-webinar-de-iab-spain-junto-con-phd\/","title":{"rendered":"Adevinta Spain participa en un webinar de IAB Spain junto con PHD"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Adevinta Spain formar\u00e1 parte de un <\/span><i><span style=\"font-weight: 400\">webinar <\/span><\/i><span style=\"font-weight: 400\">que ha organizado <a href=\"https:\/\/iabspain.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">IAB Spain<\/a>. La tem\u00e1tica de esta sesi\u00f3n <\/span><i><span style=\"font-weight: 400\">online <\/span><\/i><span style=\"font-weight: 400\">es <em>Estrategia Digital: C\u00f3mo el uso de <\/em><\/span><em><span style=\"font-weight: 400\">deal<\/span><span style=\"font-weight: 400\"> cualifica al usuario dentro del <\/span><span style=\"font-weight: 400\">funnel<\/span><span style=\"font-weight: 400\"> de campa\u00f1a.\u00a0<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400\">Por parte de Adevinta va a ser Jos\u00e9 Manuel Olano, <\/span><i><span style=\"font-weight: 400\">programmatic expert manager<\/span><\/i><span style=\"font-weight: 400\">, quien aporte su punto de vista. Adem\u00e1s, lo har\u00e1 acompa\u00f1ado por Elena Herrero, <\/span><i><span style=\"font-weight: 400\">programmatic search &amp; social manager <\/span><\/i><span style=\"font-weight: 400\">en PHD Spain.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Durante el <\/span><i><span style=\"font-weight: 400\">webinar, <\/span><\/i><span style=\"font-weight: 400\">que ser\u00e1 de 18:00 a 19:30, se hablar\u00e1 sobre c\u00f3mo el uso de <\/span><i><span style=\"font-weight: 400\">deals <\/span><\/i><span style=\"font-weight: 400\">permite cualificar al usuario en cualquier fase del <\/span><i><span style=\"font-weight: 400\">funnel. <\/span><\/i><span style=\"font-weight: 400\">Adem\u00e1s, se profundizar\u00e1 en diferentes estrategias de <\/span><i><span style=\"font-weight: 400\">awareness, viewability <\/span><\/i><span style=\"font-weight: 400\">o <\/span><i><span style=\"font-weight: 400\">placement<\/span><\/i><span style=\"font-weight: 400\"> para llegar a tener un conocimiento 360\u00ba de la audiencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Participar en este evento digital es totalmente gratuito y se puede realizar la inscripci\u00f3n <\/span><a href=\"https:\/\/iabspain.es\/#iab_eventos\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">aqu\u00ed<\/span><\/a><span style=\"font-weight: 400\">. Tras realizar la inscripci\u00f3n, IAB Spain te har\u00e1 llegar v\u00eda <\/span><i><span style=\"font-weight: 400\">email <\/span><\/i><span style=\"font-weight: 400\">el enlace para poder conectarte y seguirlo en directo.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1761288 size-full aligncenter\" src=\"\/app\/uploads\/sites\/2\/2022\/01\/2020-03-25.jpg\" alt=\"\" width=\"900\" height=\"1609\" \/>\n<p>&nbsp;<\/p>\n<p><em>\u00bfConoces la\u00a0<strong>newsletter<\/strong>\u00a0mensual de\u00a0<strong>publicidad y marketing digital<\/strong>\u00a0de Adevinta? \u00a1Suscr\u00edbete\u00a0<\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em>\u00a0y no te pierdas las novedades del sector!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Adevinta Spain formar\u00e1 parte de un webinar que ha organizado IAB Spain. La tem\u00e1tica de esta sesi\u00f3n online es Estrategia Digital: C\u00f3mo el uso de deal cualifica al usuario dentro del funnel de campa\u00f1a.\u00a0 Por parte de Adevinta va a ser Jos\u00e9 Manuel Olano, programmatic expert manager, quien aporte su punto de vista. Adem\u00e1s, [&hellip;]<\/p>\n","protected":false},"featured_media":212230,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412229","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adevinta Spain participa en un webinar de IAB Spain junto con PHD - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-participa-en-un-webinar-de-iab-spain-junto-con-phd\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adevinta Spain participa en un webinar de IAB Spain junto con PHD\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Adevinta Spain formar\u00e1 parte de un webinar que ha organizado IAB Spain. 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