{"id":412149,"date":"2019-11-15T00:00:00","date_gmt":"2019-11-15T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/tercer-programmatic-contest"},"modified":"2019-11-15T00:00:00","modified_gmt":"2019-11-15T00:00:00","slug":"tercer-programmatic-contest","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/tercer-programmatic-contest\/","title":{"rendered":"\u00bfQui\u00e9n sabe m\u00e1s sobre publicidad program\u00e1tica? As\u00ed ha sido el III Programmatic Contest"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>El Programmatic Contest celebr\u00f3 ayer su tercera edici\u00f3n en las oficinas de Adevinta Spain en Madrid. 20 <em>traders <\/em>de 12 agencias participaron en este evento que, un a\u00f1o m\u00e1s, reuni\u00f3 a los <strong>mayores expertos en publicidad program\u00e1tica<\/strong> y que, como novedad, este a\u00f1o contaba con p\u00fablico invitado. El concurso, al m\u00e1s puro estilo de\u00a0<em>TV show<\/em>, fue presentado por Andrea Mart\u00ednez,\u00a0<em>market research &amp; B2B manager\u00a0<\/em>de Adevinta Spain, y Teresa Alburquerque,\u00a0<em>Key Account Manager<\/em> de Adevinta Spain.<\/p>\n<iframe loading=\"lazy\" title=\"Adevinta Spain celebra la III edici\u00f3n del Programmatic Contest\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_JAfktQnjKc?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<p>Todos los participantes, procedentes de algunas de las <strong>mejores agencias del sector publicitario en Espa\u00f1a<\/strong>, fueron divididos en cuatro equipos: DMP, <em>AdExchange, <\/em>DSP y SSP. En la primera ronda, que servir\u00eda para elegir a los dos equipos finalistas, los participantes tuvieron que resolver preguntas sobre <strong><em>ePrivacy, <\/em>creatividades expandibles en DV360 o <em>viewability<\/em><\/strong><em>. <\/em>Tras esta primera fase en la que los expertos de Adevinta realizaron un total de 20 preguntas, los equipos DMP team y SSP team fueron elegidos finalistas con 55 puntos cada uno.<\/p>\n<p>Los dos equipos finalistas tuvieron que responder diez preguntas. Entre los temas que se abordaron en la segunda fase se habl\u00f3 sobre <strong>RTB<\/strong> o sobre <strong>c\u00f3mo romper la barrera de program\u00e1tica y convencional <\/strong>para tener un inventario 100 % hol\u00edstico. Finalmente, el resultado final fue de 85 puntos para el equipo SSP y 95 puntos para el equipo DMP, que se convirti\u00f3 en ganador de este tercer Programmatic Contest. Como premio, cada uno de los componentes del equipo ganador se llevaron un patinete el\u00e9ctrico.<\/p>\n<p>Tras el concurso, todos los participantes y profesionales de Adevinta asistentes disfrutaron de un agradable rato de <em>afterwork<\/em> en el que pudieron repasar los mejores momentos del concurso y abordar las claves <strong>publicidad program\u00e1tica<\/strong> en un entorno distendido y relajado.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759637 size-full\" src=\"https:\/\/adevinta.com-content\/uploads\/IMG_20191114_163124-e1573812685258.jpg\" alt=\"\" width=\"3648\" height=\"2052\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759639 size-full\" src=\"https:\/\/adevinta.com-content\/uploads\/IMG_20191114_185038-e1573812782135.jpg\" alt=\"\" width=\"3648\" height=\"2052\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759641 size-full\" src=\"https:\/\/adevinta.com-content\/uploads\/IMG_20191114_193959-e1573813059918.jpg\" alt=\"\" width=\"3648\" height=\"2052\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759643 size-full\" src=\"https:\/\/adevinta.com-content\/uploads\/IMG_20191114_195124.jpg\" alt=\"\" width=\"3840\" height=\"2160\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759645 size-full\" src=\"https:\/\/adevinta.com-content\/uploads\/IMG-20191114-WA0030-e1573813162109.jpg\" alt=\"\" width=\"1536\" height=\"865\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759647 size-full\" src=\"https:\/\/adevinta.com-content\/uploads\/IMG_20191114_170308-e1573813260326.jpg\" alt=\"\" width=\"3648\" height=\"2052\" \/>\n<p><em>\u00bfConoces la <strong>newsletter<\/strong> mensual de <strong>publicidad y marketing digital<\/strong> de Adevinta? \u00a1Suscr\u00edbete <\/em><a href=\"https:\/\/adevinta.com\/es\/publicidad\/newsletter\" target=\"_blank\" rel=\"noopener noreferrer\"><em>aqu\u00ed<\/em><\/a><em> y no te pierdas las novedades del sector!<\/em><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/h2>\n<p align=\"justify\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0<a href=\"https:\/\/bit.ly\/33MUIi4\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic University<\/a> de Adevinta. En este canal de YouTube encontrar\u00e1s v\u00eddeos sobre publicidad program\u00e1tica para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; El Programmatic Contest celebr\u00f3 ayer su tercera edici\u00f3n en las oficinas de Adevinta Spain en Madrid. 20 traders de 12 agencias participaron en este evento que, un a\u00f1o m\u00e1s, reuni\u00f3 a los mayores expertos en publicidad program\u00e1tica y que, como novedad, este a\u00f1o contaba con p\u00fablico invitado. El concurso, al m\u00e1s puro estilo de\u00a0TV [&hellip;]<\/p>\n","protected":false},"featured_media":212150,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412149","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00bfQui\u00e9n sabe m\u00e1s sobre publicidad program\u00e1tica? As\u00ed ha sido el III Programmatic Contest - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/tercer-programmatic-contest\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQui\u00e9n sabe m\u00e1s sobre publicidad program\u00e1tica? As\u00ed ha sido el III Programmatic Contest\" \/>\n<meta property=\"og:description\" content=\"&nbsp; El Programmatic Contest celebr\u00f3 ayer su tercera edici\u00f3n en las oficinas de Adevinta Spain en Madrid. 20 traders de 12 agencias participaron en este evento que, un a\u00f1o m\u00e1s, reuni\u00f3 a los mayores expertos en publicidad program\u00e1tica y que, como novedad, este a\u00f1o contaba con p\u00fablico invitado. 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