{"id":412088,"date":"2019-05-27T00:00:00","date_gmt":"2019-05-27T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/deals-workshop-appnexus-adevinta"},"modified":"2019-05-27T00:00:00","modified_gmt":"2019-05-27T00:00:00","slug":"deals-workshop-appnexus-adevinta","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/deals-workshop-appnexus-adevinta\/","title":{"rendered":"Adevinta explica en el Deals workshop de AppNexus c\u00f3mo hacer un buen uso de los deals en program\u00e1tica"},"content":{"rendered":"<p style=\"font-weight: 400\">Jos\u00e9 Manuel Olano,\u00a0<em>Programmatic Expert Manager<\/em>\u00a0de Adevinta, particip\u00f3 el pasado jueves en el\u00a0<em>Deals Workshop\u00a0<\/em>organizado por AppNexus-Xandr para hablar sobre c\u00f3mo sacar el m\u00e1ximo partido a los\u00a0<em>deals,<\/em>\u00a0qu\u00e9 opciones ofrecen a d\u00eda de hoy y cu\u00e1les son las principales tendencias.<\/p>\n<p style=\"font-weight: 400\">Bajo el t\u00edtulo \u201cPMP\u00a0<em>full funnel<\/em>: adecuarnos al usuario\u201d, Olano ofreci\u00f3 una ponencia a los asistentes en la que abord\u00f3 c\u00f3mo la disrupci\u00f3n digital ha sofisticado el modelo de relaci\u00f3n entre la empresa y el cliente. Explic\u00f3 como en la actualidad, en el ecosistema de la publicidad program\u00e1tca, existen unos pilares estrat\u00e9gicos clave como el\u00a0<em>trading desk<\/em>, el\u00a0<em><a href=\"https:\/\/adevinta.com\/actualidad\/calidad-eficiencia-las-ventajas-del-smart-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">Smart data<\/a>\u00a0<\/em>o el\u00a0<em>brand safe.<\/em><\/p>\n<p style=\"font-weight: 400\">Adem\u00e1s, el\u00a0<em>Programmatic Expert Manager\u00a0<\/em>de Adevinta explic\u00f3 que el entendimiento del ecosistema publicitario actual y el uso de\u00a0<em>data<\/em>\u00a0en funci\u00f3n de cada tecnolog\u00eda es una de las claves para poder realizar campa\u00f1as de \u00e9xito.<\/p>\n<p style=\"font-weight: 400\">Otro de los aspectos que se trat\u00f3 durante el evento fue el conocimiento del usuario, una cuesti\u00f3n relevante a la hora de activar los\u00a0<em>deals\u00a0<\/em>y trabajar con ellos. Olano, a lo largo de la ponencia, tambi\u00e9n hizo hincapi\u00e9 en la importancia de la cualificaci\u00f3n de la\u00a0<em>data<\/em>\u00a0y de desarrollar una\u00a0<em>full data activation strategy<\/em>\u00a0que permita cubrir todas las fases del\u00a0<em>funnel\u00a0<\/em>y tener un conocimiento adecuado del usuario.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/h2>\n<p align=\"justify\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0<a href=\"https:\/\/www.schibsted.es\/programmatic-university\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic University<\/a>\u00a0de Adevinta. En esta plataforma formativa online encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Manuel Olano,\u00a0Programmatic Expert Manager\u00a0de Adevinta, particip\u00f3 el pasado jueves en el\u00a0Deals Workshop\u00a0organizado por AppNexus-Xandr para hablar sobre c\u00f3mo sacar el m\u00e1ximo partido a los\u00a0deals,\u00a0qu\u00e9 opciones ofrecen a d\u00eda de hoy y cu\u00e1les son las principales tendencias. Bajo el t\u00edtulo \u201cPMP\u00a0full funnel: adecuarnos al usuario\u201d, Olano ofreci\u00f3 una ponencia a los asistentes en la que [&hellip;]<\/p>\n","protected":false},"featured_media":212089,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412088","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adevinta explica en el Deals workshop de AppNexus c\u00f3mo hacer un buen uso de los deals en program\u00e1tica - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/deals-workshop-appnexus-adevinta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adevinta explica en el Deals workshop de AppNexus c\u00f3mo hacer un buen uso de los deals en program\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"Jos\u00e9 Manuel Olano,\u00a0Programmatic Expert Manager\u00a0de Adevinta, particip\u00f3 el pasado jueves en el\u00a0Deals Workshop\u00a0organizado por AppNexus-Xandr para hablar sobre c\u00f3mo sacar el m\u00e1ximo partido a los\u00a0deals,\u00a0qu\u00e9 opciones ofrecen a d\u00eda de hoy y cu\u00e1les son las principales tendencias. 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