{"id":412086,"date":"2019-05-13T00:00:00","date_gmt":"2019-05-13T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/adevinta-spain-deals-workshop-appnexus-xandr"},"modified":"2019-05-13T00:00:00","modified_gmt":"2019-05-13T00:00:00","slug":"adevinta-spain-deals-workshop-appnexus-xandr","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-deals-workshop-appnexus-xandr\/","title":{"rendered":"Adevinta Spain participa en el Deals Workshop de AppNexus-Xandr en Barcelona"},"content":{"rendered":"<p class=\"m_-1644723194376947909gmail-m_-946186567068905593gmail-p1\"><span style=\"color: #000000\">Adevinta Spain, como uno de los grandes\u00a0<i>players\u00a0<\/i>del sector program\u00e1tico, estar\u00e1 presente el pr\u00f3ximo jueves, 23 de mayo, en el\u00a0<i>workshop<\/i>\u00a0que ha organizado <a href=\"https:\/\/www.appnexus.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">AppNexus-Xandr<\/a> para hablar sobre\u00a0<i>trading<\/i>.<span class=\"m_-1644723194376947909gmail-m_-946186567068905593gmail-Apple-converted-space\">\u00a0Jos\u00e9 Manuel Olano, Programmatic Expert Manager de Adevinta Spain, hablar\u00e1 sobre c\u00f3mo, en colaboraci\u00f3n con AppNexus-Xandr, Adevinta Spain consigue sacar partido a esta modalidad de compraventa de publicidad digital y a los\u00a0<i><a href=\"https:\/\/adevinta.com\/es\/actualidad\/deals-programatica\/\" target=\"_blank\" rel=\"noopener noreferrer\">deals<\/a>\u00a0<\/i>que se obtienen gracias a ella.\u00a0<\/span><\/span><\/p>\n<p class=\"m_-1644723194376947909gmail-m_-946186567068905593gmail-p1\"><span style=\"color: #000000\">La program\u00e1tica cada vez tiene m\u00e1s peso<span class=\"m_-1644723194376947909gmail-m_-946186567068905593gmail-Apple-converted-space\">\u00a0\u00a0<\/span>en el sector de la publicidad digital y, dentro de este ecosistema, los\u00a0<i>deals\u00a0<\/i>ya representan el 20 % del total de inversi\u00f3n.<span class=\"m_-1644723194376947909gmail-m_-946186567068905593gmail-Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"m_-1644723194376947909gmail-m_-946186567068905593gmail-p1\"><span style=\"color: #000000\">Desde AppNexus-Xandr quieren profundizar en las claves para sacar el mayor rendimiento posible a los\u00a0<i>deals\u00a0<\/i>con los que trabajan las empresas del sector. Por ello, en este evento se abordar\u00e1n cuestiones como las diferentes opciones que se ofrecen a d\u00eda de hoy en materia de\u00a0<i>deals<\/i>\u00a0y cu\u00e1les ser\u00e1n las tendencias en este sector en lo que queda de a\u00f1o.<span class=\"m_-1644723194376947909gmail-m_-946186567068905593gmail-Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/h2>\n<p align=\"justify\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0<a href=\"https:\/\/bit.ly\/33MUIi4\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic University<\/a>\u00a0de Adevinta. En este canal de YouTube encontrar\u00e1s v\u00eddeos sobre publicidad program\u00e1tica para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adevinta Spain, como uno de los grandes\u00a0players\u00a0del sector program\u00e1tico, estar\u00e1 presente el pr\u00f3ximo jueves, 23 de mayo, en el\u00a0workshop\u00a0que ha organizado AppNexus-Xandr para hablar sobre\u00a0trading.\u00a0Jos\u00e9 Manuel Olano, Programmatic Expert Manager de Adevinta Spain, hablar\u00e1 sobre c\u00f3mo, en colaboraci\u00f3n con AppNexus-Xandr, Adevinta Spain consigue sacar partido a esta modalidad de compraventa de publicidad digital y a [&hellip;]<\/p>\n","protected":false},"featured_media":212087,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412086","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adevinta Spain participa en el Deals Workshop de AppNexus-Xandr en Barcelona - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-deals-workshop-appnexus-xandr\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adevinta Spain participa en el Deals Workshop de AppNexus-Xandr en Barcelona\" \/>\n<meta property=\"og:description\" content=\"Adevinta Spain, como uno de los grandes\u00a0players\u00a0del sector program\u00e1tico, estar\u00e1 presente el pr\u00f3ximo jueves, 23 de mayo, en el\u00a0workshop\u00a0que ha organizado AppNexus-Xandr para hablar sobre\u00a0trading.\u00a0Jos\u00e9 Manuel Olano, Programmatic Expert Manager de Adevinta Spain, hablar\u00e1 sobre c\u00f3mo, en colaboraci\u00f3n con AppNexus-Xandr, Adevinta Spain consigue sacar partido a esta modalidad de compraventa de publicidad digital y a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/adevinta-spain-deals-workshop-appnexus-xandr\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/pexels-photo-461077-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-deals-workshop-appnexus-xandr\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/adevinta-spain-deals-workshop-appnexus-xandr\\\/\",\"name\":\"Adevinta Spain participa en el Deals Workshop de AppNexus-Xandr en Barcelona - 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