{"id":412058,"date":"2019-02-01T00:00:00","date_gmt":"2019-02-01T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/desayuno-iab-spain"},"modified":"2024-07-04T10:45:57","modified_gmt":"2024-07-04T08:45:57","slug":"desayuno-iab-spain","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/desayuno-iab-spain\/","title":{"rendered":"Schibsted Spain participar\u00e1 en el pr\u00f3ximo desayuno tem\u00e1tico de IAB Spain"},"content":{"rendered":"

Schibsted Spain participar\u00e1 en el desayuno tem\u00e1tico de IAB Spain<\/a> que tendr\u00e1 lugar el pr\u00f3ximo viernes, 8 de febrero. En esta ocasi\u00f3n, el tema que se abordar\u00e1 en el evento ser\u00e1 c\u00f3mo un\u00a0Private Marketplace\u00a0<\/em>puede ayudar en una campa\u00f1a de publicidad digital. Por parte de Schibsted Spain ser\u00e1 Jos\u00e9 Manuel Olano<\/a>,\u00a0Programmatic Expert Manager,<\/em> y, por parte de BMind estar\u00e1 Adolfo Maceiras,\u00a0Head of Traders.\u00a0<\/em><\/p>\n

A lo largo del desayuno tem\u00e1tico explicar\u00e1n c\u00f3mo, al incorporar\u00a0deals,\u00a0<\/em>estos mismos ayudan al desarrollo de una estrategia con publicidad program\u00e1tica<\/a>. Adem\u00e1s, tambi\u00e9n desgranar\u00e1n cu\u00e1les son las distintas opciones de\u00a0deals\u00a0<\/em>disponibles en funci\u00f3n de la estrategia que se quiera seguir. Y, por \u00faltimo, Olano y Maceiras dar\u00e1n claves sobre c\u00f3mo se puede llevar la segmentaci\u00f3n de un usuario a un\u00a0deal.\u00a0<\/em><\/p>\n

\n

Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/b><\/h2>\n

Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0Programmatic University<\/span><\/a> de Adevinta Spain. En esta plataforma formativa online<\/i> encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"

Schibsted Spain participar\u00e1 en el desayuno tem\u00e1tico de IAB Spain que tendr\u00e1 lugar el pr\u00f3ximo viernes, 8 de febrero. En esta ocasi\u00f3n, el tema que se abordar\u00e1 en el evento ser\u00e1 c\u00f3mo un\u00a0Private Marketplace\u00a0puede ayudar en una campa\u00f1a de publicidad digital. Por parte de Schibsted Spain ser\u00e1 Jos\u00e9 Manuel Olano,\u00a0Programmatic Expert Manager, y, por parte […]<\/p>\n","protected":false},"featured_media":212059,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412058","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"\nSchibsted Spain participar\u00e1 en el pr\u00f3ximo desayuno tem\u00e1tico de IAB Spain - Adevinta<\/title>\n<meta name=\"description\" content=\"Learn how Schibsted Spain and IAB Spain are teaming up to discuss the power of Private Marketplaces in digital advertising campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/desayuno-iab-spain\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain participar\u00e1 en el pr\u00f3ximo desayuno tem\u00e1tico de IAB Spain\" \/>\n<meta property=\"og:description\" content=\"Learn how Schibsted Spain and IAB Spain are teaming up to discuss the power of Private Marketplaces in digital advertising campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/desayuno-iab-spain\/\" \/>\n<meta property=\"og:site_name\" content=\"Adevinta\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/adevinta\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-04T08:45:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adevinta.com\/wp-content\/uploads\/2022\/01\/desayuno-pre-web-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/desayuno-iab-spain\\\/\",\"url\":\"https:\\\/\\\/adevinta.com\\\/es\\\/cuentos\\\/articulos\\\/desayuno-iab-spain\\\/\",\"name\":\"Schibsted Spain participar\u00e1 en el pr\u00f3ximo desayuno tem\u00e1tico de IAB Spain - 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