{"id":412049,"date":"2019-01-14T00:00:00","date_gmt":"2019-01-14T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-tendencias-digitales-2019"},"modified":"2019-01-14T00:00:00","modified_gmt":"2019-01-14T00:00:00","slug":"schibsted-spain-tendencias-digitales-2019","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-tendencias-digitales-2019\/","title":{"rendered":"Schibsted Spain participa en el Top Tendencias Digitales 2019 de IAB Spain"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Como ya ocurri\u00f3 el <a href=\"https:\/\/adevinta.com\/es\/actualidad\/top-tendencias-2018-iab\/\" target=\"_blank\" rel=\"noopener noreferrer\">a\u00f1o pasado<\/a>, Schibsted Spain ha participado en la elaboraci\u00f3n del <em>Top Tendencias Digitales 2019 <\/em>de IAB Spain. Se trata de un documento que realiza anualmente IAB Spain, asociaci\u00f3n que representa al sector de la publicidad y la comunicaci\u00f3n digital en Espa\u00f1a.<\/p>\n<p>A lo largo de este documento, se ponen de manifiesto cu\u00e1les ser\u00e1n las claves del sector durante 2019. Entre ellas, encontramos el audio online, los <em>bots <\/em>de conversaci\u00f3n o el v\u00eddeo nativo, o el desarrollo de la publicidad program\u00e1tica de la mano de tecnolog\u00edas como el<a href=\"https:\/\/adevinta.com\/es\/actualidad\/publicidad-y-machine-learning-encontrar-patrones-sobre-infinitas-variables\/\" target=\"_blank\" rel=\"noopener noreferrer\"> <em>machine learning.<\/em><\/a><\/p>\n<p>Puedes descargar el Top Tendencias Digitales 2019 de IAB Spain <a href=\"https:\/\/iabspain.es\/wp-content\/uploads\/top_tendencias_digitales_iab_spain_2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">aqu\u00ed<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 class=\"p1\"><b>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/b><\/h2>\n<p class=\"p2\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0<a href=\"https:\/\/adevinta.programmaticuniversity.es\/login\/index.php\"><span class=\"s1\">Programmatic University<\/span><\/a> de Adevinta Spain. En esta plataforma formativa <i>online<\/i> encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta Spain.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Como ya ocurri\u00f3 el a\u00f1o pasado, Schibsted Spain ha participado en la elaboraci\u00f3n del Top Tendencias Digitales 2019 de IAB Spain. Se trata de un documento que realiza anualmente IAB Spain, asociaci\u00f3n que representa al sector de la publicidad y la comunicaci\u00f3n digital en Espa\u00f1a. A lo largo de este documento, se ponen de [&hellip;]<\/p>\n","protected":false},"featured_media":212050,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412049","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain participa en el Top Tendencias Digitales 2019 de IAB Spain - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-tendencias-digitales-2019\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain participa en el Top Tendencias Digitales 2019 de IAB Spain\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Como ya ocurri\u00f3 el a\u00f1o pasado, Schibsted Spain ha participado en la elaboraci\u00f3n del Top Tendencias Digitales 2019 de IAB Spain. 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