{"id":412039,"date":"2018-12-04T00:00:00","date_gmt":"2018-12-04T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-cookie-afterwork-data-programatica"},"modified":"2024-10-22T16:43:42","modified_gmt":"2024-10-22T14:43:42","slug":"schibsted-spain-cookie-afterwork-data-programatica","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-cookie-afterwork-data-programatica\/","title":{"rendered":"Adevinta Spain participa en el Cookie Afterwork dedicado al valor de la data en program\u00e1tica"},"content":{"rendered":"<p><strong>Jos\u00e9 Manuel Olano,<\/strong>\u00a0<em>Programmatic Expert Manager\u00a0<\/em>de Schibsted Spain, particip\u00f3 ayer noche en el \u00faltimo encuentro de\u00a0<strong>The Cookie Afterwork<\/strong> dedicado al valor de la\u00a0<em>data\u00a0<\/em>en publicidad program\u00e1tica. A lo largo de este encuentro, que se celebr\u00f3 en The Valley Digital Business School de Madrid, Jos\u00e9 Manuel destac\u00f3 las claves de la\u00a0<em>data\u00a0<\/em>en publicidad program\u00e1tica. Para Jos\u00e9 Manuel, \u00abnuestra participaci\u00f3n en un encuentro tan interesante como <strong><em>The Cookie Afterwork<\/em><\/strong> nos permite aportar y destacar la importancia de desarrollar una estrategia basada en el conocimiento del usuario\u00bb, lo que precisamente es uno de los fuertes de <strong>Schibsted Spain<\/strong>.<\/p>\n<p>\u00abLa data juega un papel muy importante en el mundo de la publicidad digital, pero, \u00bfqu\u00e9 opinas del valor que tiene en program\u00e1tica?\u2026 \u00bfest\u00e1 sobrevalorada o la infravaloramos?\u00bb fue el t\u00edtulo del encuentro que reuni\u00f3, adem\u00e1s, a otros expertos del sector como Manuel P\u00e1ez,\u00a0Head of Adobe Advertising Cloud Spain &amp; Portugal de Adobe,\u00a0Miguel Nieto Amesti, Head of Engagement en Havas Programmatic HUB, o Rafael Mart\u00ednez,\u00a0 Dan Programmatic Leader en Dentsu Aegis Network, entre otros ponentes. En el evento se habl\u00f3 de la importancia del First Party Data, de la segmentaci\u00f3n, de las diferentes estrategias publicitarias as\u00ed como del estado del sector respecto a la data.<\/p>\n<p><strong><em>The Cookie Afterwork<\/em>\u00a0<\/strong>es una serie de eventos dedicados a poner en contacto a diferentes profesionales del sector de la publicidad digital. Se realizan bien avanzada la tarde en un ambiente distendido creando un espacio de\u00a0<em>networking\u00a0<\/em>en el que poner en com\u00fan los conocimientos y cambios que se producen en el entorno de la publicidad digital.<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5482 aligncenter\" src=\"\/\/www.schibsted.es\/wp-content\/uploads\/2018\/12\/cookieok.jpg\" alt=\"\" width=\"432\" height=\"302\" \/>\n<hr \/>\n<h2>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/h2>\n<p align=\"justify\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0Programmatic University\u00a0de Schibsted Spain. En esta plataforma formativa online encontrar\u00e1s\u00a0cursos de publicidad program\u00e1tica\u00a0gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en\u00a0experto en program\u00e1tica con Schibsted Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Manuel Olano,\u00a0Programmatic Expert Manager\u00a0de Schibsted Spain, particip\u00f3 ayer noche en el \u00faltimo encuentro de\u00a0The Cookie Afterwork dedicado al valor de la\u00a0data\u00a0en publicidad program\u00e1tica. A lo largo de este encuentro, que se celebr\u00f3 en The Valley Digital Business School de Madrid, Jos\u00e9 Manuel destac\u00f3 las claves de la\u00a0data\u00a0en publicidad program\u00e1tica. Para Jos\u00e9 Manuel, \u00abnuestra participaci\u00f3n [&hellip;]<\/p>\n","protected":false},"featured_media":212040,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412039","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adevinta Spain participa en el Cookie Afterwork dedicado al valor de la data en program\u00e1tica - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-cookie-afterwork-data-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adevinta Spain participa en el Cookie Afterwork dedicado al valor de la data en program\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"Jos\u00e9 Manuel Olano,\u00a0Programmatic Expert Manager\u00a0de Schibsted Spain, particip\u00f3 ayer noche en el \u00faltimo encuentro de\u00a0The Cookie Afterwork dedicado al valor de la\u00a0data\u00a0en publicidad program\u00e1tica. 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