{"id":412029,"date":"2018-11-21T00:00:00","date_gmt":"2018-11-21T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/celebramos-nuestro-tercer-schibsted-zoom-en-barcelona"},"modified":"2018-11-21T00:00:00","modified_gmt":"2018-11-21T00:00:00","slug":"celebramos-nuestro-tercer-schibsted-zoom-en-barcelona","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/celebramos-nuestro-tercer-schibsted-zoom-en-barcelona\/","title":{"rendered":"Celebramos nuestro tercer Adevinta Zoom en Barcelona"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Schibsted Spain ha celebrado con sus clientes su cuarta edici\u00f3n de<a href=\"https:\/\/adevinta.com\/es\/actualidad\/la-publicidad-programatica-a-debate-en-el-primer-schibsted-zoom\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Schibsted Zoom<\/a> en la Casa de les Punxes de Barcelona. Se trata de un encuentro entre expertos del sector del marketing digital en el que se profundiza sobre temas relacionados con el sector de la publicidad <em>online<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En este Schibsted Zoom se han reunido diferentes profesionales para debatir sobre publicidad program\u00e1tica. En la mesa redonda, que ha sido moderada por Fernando Zorita, <em>Sales Manager<\/em> del equipo de <em>Stategic Accounts Motor<\/em> de Schibsted Spain, han participado las empresas Seat, Meli\u00e0, ING, Mediamarkt, Lidl, Bayer y Schibsted.<\/span><\/p>\n<p><span style=\"font-weight: 400\">La finalidad de estas mesas redondas en <em>petit comit\u00e9<\/em> es la de compartir conocimiento sobre program\u00e1tica, explicar casos espec\u00edficos, comentarlos entre todos y aprender sobre<a href=\"https:\/\/adevinta.com\/actualidad\/lo-que-te-pierdes-si-no-estas-haciendo-programatica\/\" target=\"_blank\" rel=\"noopener noreferrer\"> c\u00f3mo se usa la program\u00e1tica en los diferentes sectores<\/a>. En la mesa de este Schibsted Zoom ha participado nuestro experto en Program\u00e1tica, Jos\u00e9 Manuel Olano. Jos\u00e9 Manuel no solo ha explicado la experiencia de Schibsted Spain en materia de program\u00e1tica, sino que ha resuelto dudas que se han generado en torno a esta modalidad de compraventa de publicidad digital. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A lo largo de la ma\u00f1ana, los participantes han abordado cu\u00e1l es el papel que juega la program\u00e1tica para conseguir los objetivos de las campa\u00f1as, los beneficios que les aporta, qu\u00e9 creen que debe mejorar en el ecosistema de la program\u00e1tica y cu\u00e1les son los pr\u00f3ximos pasos que van a dar en este sentido. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Tras esta sesi\u00f3n, los clientes pudieron disfrutar de una visita guiada por la Casa de les Punxes y de un brindis final en la azotea de este emblem\u00e1tico edificio modernista barcelon\u00e9s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5363 aligncenter\" src=\"\/\/www.schibsted.es\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-21-at-10.22.49.jpeg\" alt=\"\" width=\"1600\" height=\"900\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5364 aligncenter\" src=\"\/\/www.schibsted.es\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-21-at-10.20.57.jpeg\" alt=\"\" width=\"1600\" height=\"900\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5365 aligncenter\" src=\"\/\/www.schibsted.es\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-21-at-10.14.52.jpeg\" alt=\"\" width=\"1600\" height=\"1200\" \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5366 aligncenter\" src=\"\/\/www.schibsted.es\/wp-content\/uploads\/2018\/11\/WhatsApp-Image-2018-11-21-at-10.14.54.jpeg\" alt=\"\" width=\"1600\" height=\"1200\" \/>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2 class=\"p1\"><b>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/b><\/h2>\n<p class=\"p2\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0<a href=\"https:\/\/adevinta.programmaticuniversity.es\/login\/index.php\"><span class=\"s1\">Programmatic University<\/span><\/a> de Adevinta Spain. En esta plataforma formativa <i>online<\/i> encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Schibsted Spain ha celebrado con sus clientes su cuarta edici\u00f3n de Schibsted Zoom en la Casa de les Punxes de Barcelona. Se trata de un encuentro entre expertos del sector del marketing digital en el que se profundiza sobre temas relacionados con el sector de la publicidad online. En este Schibsted Zoom se han [&hellip;]<\/p>\n","protected":false},"featured_media":207939,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412029","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Celebramos nuestro tercer Adevinta Zoom en Barcelona - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/celebramos-nuestro-tercer-schibsted-zoom-en-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celebramos nuestro tercer Adevinta Zoom en Barcelona\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Schibsted Spain ha celebrado con sus clientes su cuarta edici\u00f3n de Schibsted Zoom en la Casa de les Punxes de Barcelona. 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