{"id":412024,"date":"2018-10-18T00:00:00","date_gmt":"2018-10-18T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-explica-claves-exito-programatica"},"modified":"2018-10-18T00:00:00","modified_gmt":"2018-10-18T00:00:00","slug":"schibsted-spain-explica-claves-exito-programatica","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-explica-claves-exito-programatica\/","title":{"rendered":"Schibsted Spain explica las claves de su \u00e9xito en publicidad program\u00e1tica en el AppNexus Marketplace Breakfast"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Schibsted Spain ha participado esta ma\u00f1ana en el AppNexus Marketplace Breakfast organizado por nuestro\u00a0<em>partner\u00a0<\/em>AppNexus para dar a conocer cu\u00e1les son las claves de nuestra estrategia en publicidad program\u00e1tica.<\/p>\n<p>Jos\u00e9 Manuel Olano,\u00a0<em>Programmatic Expert Manager<\/em>\u00a0de Schibsted Spain ha realizado la ponencia \u201cCaso de \u00e9xito con Schibsted: maximizar sus\u00a0<em>revenues<\/em>\u00a0con AppNexus\u00a0<em>Publisher AdServer<\/em>\u201d. A lo largo de su explicaci\u00f3n, Olano ha dado a conocer cu\u00e1les son los beneficios que la program\u00e1tica ofrece a los anunciantes. Entre ellos ha destacado la optimizaci\u00f3n de campa\u00f1as, el mejor conocimiento del usuario gracias a la\u00a0<em>data\u00a0<\/em>o la personalizaci\u00f3n del mensaje.<\/p>\n<p style=\"font-weight: 400\">Tal y como ha se\u00f1alado Jos\u00e9 Manuel Olano, \u201cel producto que ofrece Schibsted Spain tiene en cuenta todas las fases del\u00a0<em>funnel<\/em>\u201d. Desde Schibsted \u201ctrabajamos para poder ayudar al cliente, no solamente a lograr sus objetivos, sino que vamos m\u00e1s all\u00e1. Se trata de ver de c\u00f3mo les podemos acompa\u00f1ar en el desarrollo de una estrategia global\u201d.<\/p>\n<p style=\"font-weight: 400\">A lo largo de la ponencia tambi\u00e9n se ha hecho menci\u00f3n a cu\u00e1les son las ventajas de utilizar publicidad program\u00e1tica con Schibsted Spain. Entre estas ventajas destaca el gran conocimiento que tenemos del usuario, que se encuentra en un proceso de compra,\u00a0la calidad del impacto y\u00a0<em>viewability<\/em>\u00a0y el 54 % de\u00a0<em>reach.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/b><\/h2>\n<p class=\"p2\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0<a href=\"https:\/\/adevinta.programmaticuniversity.es\/login\/index.php\"><span class=\"s1\">Programmatic University<\/span><\/a> de Adevinta Spain. En esta plataforma formativa <i>online<\/i> encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta Spain.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Schibsted Spain ha participado esta ma\u00f1ana en el AppNexus Marketplace Breakfast organizado por nuestro\u00a0partner\u00a0AppNexus para dar a conocer cu\u00e1les son las claves de nuestra estrategia en publicidad program\u00e1tica. Jos\u00e9 Manuel Olano,\u00a0Programmatic Expert Manager\u00a0de Schibsted Spain ha realizado la ponencia \u201cCaso de \u00e9xito con Schibsted: maximizar sus\u00a0revenues\u00a0con AppNexus\u00a0Publisher AdServer\u201d. A lo largo de su explicaci\u00f3n, [&hellip;]<\/p>\n","protected":false},"featured_media":212025,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412024","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain explica las claves de su \u00e9xito en publicidad program\u00e1tica en el AppNexus Marketplace Breakfast - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-explica-claves-exito-programatica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain explica las claves de su \u00e9xito en publicidad program\u00e1tica en el AppNexus Marketplace Breakfast\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Schibsted Spain ha participado esta ma\u00f1ana en el AppNexus Marketplace Breakfast organizado por nuestro\u00a0partner\u00a0AppNexus para dar a conocer cu\u00e1les son las claves de nuestra estrategia en publicidad program\u00e1tica. 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