{"id":412020,"date":"2018-10-11T00:00:00","date_gmt":"2018-10-11T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-participa-en-el-appnexus-marketplace-breakfast"},"modified":"2018-10-11T00:00:00","modified_gmt":"2018-10-11T00:00:00","slug":"schibsted-spain-participa-en-el-appnexus-marketplace-breakfast","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-participa-en-el-appnexus-marketplace-breakfast\/","title":{"rendered":"Schibsted Spain participa en el AppNexus Marketplace Breakfast"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Schibsted Spain estar\u00e1 presente como ponente en el <strong>AppNexus Marketplace Breakfast<\/strong> que tendr\u00e1 lugar el pr\u00f3ximo d\u00eda 18 de octubre en Madrid. Nuestro objetivo es explicar c\u00f3mo est\u00e1 evolucionando el mercado program\u00e1tico espa\u00f1ol y c\u00f3mo la colaboraci\u00f3n con nuestro <em>partner <\/em>AppNexus nos coloca en el <strong>n\u00famero 1 de venta de publicidad program\u00e1tica<\/strong>\u00a0en nuestro pa\u00eds a trav\u00e9s de nuestro\u00a0<em>Publisher AdServer.<\/em><\/p>\n<p>En el evento participar\u00e1n tanto publishers como advertisers y consultoras. Se trata de una jornada en la que AppNexus, que recientemente se ha fusionado con AT&amp;T, pondr\u00e1 el foco en el entorno de los <em>marketplaces<\/em>, en la diferenciaci\u00f3n en la compra de medios o en c\u00f3mo sacar m\u00e1s partido a un <em>AdServer<\/em>.\u00a0\u00a0Los ponentes de este evento\u00a0 ofrecer\u00e1n una visi\u00f3n de c\u00f3mo la tecnolog\u00eda de AppNexus ayuda tanto a Marketers como agencias y trading desks a planificar y <strong>servir con \u00e9xito sus campa\u00f1as.<\/strong><\/p>\n<p>A lo largo de nuestra ponencia, <strong>Jos\u00e9 Manuel Olano, <em>Programmatic Expert Manager<\/em> <\/strong>de Schibsted Spain, explicar\u00e1 cu\u00e1les son los beneficios de la program\u00e1tica, cu\u00e1l es el valor a\u00f1adido que puede ofrecer un soporte a un anunciante o cu\u00e1les son las claves de la estrategia de Schibsted Spain en program\u00e1tica. El soporte digital, el gran porcentaje de deals en program\u00e1tica, el tanto por ciento de volumen sobre display y los recursos de Schibsted Spain dedicados a\u00a0 la program\u00e1tica ser\u00e1n clave en la charla de nuestro experto.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2 class=\"p1\"><b>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/b><\/h2>\n<p class=\"p2\">Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la\u00a0<a href=\"https:\/\/adevinta.programmaticuniversity.es\/login\/index.php\"><span class=\"s1\">Programmatic University<\/span><\/a> de Adevinta Spain. En esta plataforma formativa <i>online<\/i> encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta Spain.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Schibsted Spain estar\u00e1 presente como ponente en el AppNexus Marketplace Breakfast que tendr\u00e1 lugar el pr\u00f3ximo d\u00eda 18 de octubre en Madrid. Nuestro objetivo es explicar c\u00f3mo est\u00e1 evolucionando el mercado program\u00e1tico espa\u00f1ol y c\u00f3mo la colaboraci\u00f3n con nuestro partner AppNexus nos coloca en el n\u00famero 1 de venta de publicidad program\u00e1tica\u00a0en nuestro pa\u00eds [&hellip;]<\/p>\n","protected":false},"featured_media":212021,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-412020","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain participa en el AppNexus Marketplace Breakfast - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-participa-en-el-appnexus-marketplace-breakfast\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain participa en el AppNexus Marketplace Breakfast\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Schibsted Spain estar\u00e1 presente como ponente en el AppNexus Marketplace Breakfast que tendr\u00e1 lugar el pr\u00f3ximo d\u00eda 18 de octubre en Madrid. 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