{"id":411979,"date":"2018-05-31T00:00:00","date_gmt":"2018-05-31T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-patrocina-el-future-of-advertising-foa-de-barcelona"},"modified":"2018-05-31T00:00:00","modified_gmt":"2018-05-31T00:00:00","slug":"schibsted-spain-patrocina-el-future-of-advertising-foa-de-barcelona","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-patrocina-el-future-of-advertising-foa-de-barcelona\/","title":{"rendered":"Schibsted Spain patrocina el Future of Advertising (FOA) de Barcelona"},"content":{"rendered":"<h2>Miguel Aguado, Business Developer Advertising, y Raquel Utanda, Head of Programmatic, hablar\u00e1n sobre data en el FOA<\/h2>\n<p>&nbsp;<\/p>\n<p>Schibsted Spain es patrocinador de oro de la decimonovena edici\u00f3n el <a href=\"http:\/\/www.the-future-of-advertising.com\/evento\/foa-barcelona-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">Future of Advertising (FOA)<\/a> que se celebra en Barcelona el pr\u00f3ximo 12 de junio. Se trata de un evento organizado por el medio especializado <a href=\"https:\/\/www.marketingdirecto.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketingdirecto.com<\/a> y que sirve como punto de encuentro para expertos del sector del marketing y la publicidad.<\/p>\n<p>Por parte de Schibsted Spain, Miguel Aguado, Business Developer Advertising, y Raquel Utanda, Head of Programmatic, realizar\u00e1n la ponencia: \u201cConoce a tu <em>buyer<\/em> persona y saca mayor rendimiento a tus campa\u00f1as\u201d. Durante su conferencia abordar\u00e1n c\u00f3mo se puede utilizar la <a href=\"https:\/\/www.schibsted.es\/ventajas-smart-data\" target=\"_blank\" rel=\"noopener noreferrer\">data<\/a> para sacar m\u00e1s rendimiento a una campa\u00f1as de publicidad y para conocer mejor a tu buyer persona. El uso de la data, cada vez m\u00e1s presente en el sector, ser\u00e1 el eje central de esta ponencia en la que Aguado y Utanda dar\u00e1n las principales claves para hacer un uso adecuado de esta tecnolog\u00eda que permita obtener un mayor rendimiento en campa\u00f1as de publicidad.<\/p>\n<p>El FOA es el congreso sobre el futuro de la publicidad y el marketing m\u00e1s importante de Espa\u00f1a. Un evento que se ha celebra, aparte de en Barcelona, en Madrid, M\u00e9xico y la Rep\u00fablica Dominicana y que se ha convertido en una cita de referencia para los principales l\u00edderes de la industria publicitaria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miguel Aguado, Business Developer Advertising, y Raquel Utanda, Head of Programmatic, hablar\u00e1n sobre data en el FOA &nbsp; Schibsted Spain es patrocinador de oro de la decimonovena edici\u00f3n el Future of Advertising (FOA) que se celebra en Barcelona el pr\u00f3ximo 12 de junio. Se trata de un evento organizado por el medio especializado marketingdirecto.com y [&hellip;]<\/p>\n","protected":false},"featured_media":111980,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411979","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain patrocina el Future of Advertising (FOA) de Barcelona - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-patrocina-el-future-of-advertising-foa-de-barcelona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain patrocina el Future of Advertising (FOA) de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Miguel Aguado, Business Developer Advertising, y Raquel Utanda, Head of Programmatic, hablar\u00e1n sobre data en el FOA &nbsp; Schibsted Spain es patrocinador de oro de la decimonovena edici\u00f3n el Future of Advertising (FOA) que se celebra en Barcelona el pr\u00f3ximo 12 de junio. 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