{"id":411977,"date":"2018-05-25T00:00:00","date_gmt":"2018-05-25T00:00:00","guid":{"rendered":"https:\/\/adevinta.es\/stories\/articles\/schibsted-spain-participa-en-el-des-martech"},"modified":"2018-05-25T00:00:00","modified_gmt":"2018-05-25T00:00:00","slug":"schibsted-spain-participa-en-el-des-martech","status":"publish","type":"story","link":"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-participa-en-el-des-martech\/","title":{"rendered":"Schibsted Spain participa en el Digital Business World Congress"},"content":{"rendered":"<h2><strong>William Krumperman, Senior Business Advisor de Advertising en Schibsted: \u201cAhora el consumidor es el centro de la actividad en el marketing digital\u201d<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>Schibsted Spain ha participado en el <a href=\"https:\/\/www.des-madrid.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Business World Congress<\/a> (DES) de Madrid con una ponencia realizada por William Krumperman, Senior Business Advisor de Advertising en Schibsted. Esta conferencia se ha enmarcado en el apartado MarTech del espacio Digital Marketing Planet, patrocinado por Schibsted Spain.<\/p>\n<p>Este evento es uno de los encuentros referentes a nivel mundial en el \u00e1mbito de la transformaci\u00f3n digital. En esta edici\u00f3n han participado m\u00e1s de 450 expertos de talla internacional de reconocidas empresas tecnol\u00f3gicas para presentar los \u00faltimos avances y aplicaciones tecnol\u00f3gicas. Adem\u00e1s, nueve f\u00f3rums dedicados a abordar el impacto de la tecnolog\u00eda en la industria han completado el programa de esta cita de referencia para todas las empresas que est\u00e1n afrontando el reto de la transformaci\u00f3n digital.<\/p>\n<p>El espacio Digital Marketing Planet, dedicado al mundo del marketing, ha sido el lugar en el que Krumperman ha presentado su ponencia \u201cConnecting the dots in the MarTech ecosystem \u2013 Buying versus selling solutions\u201d (conectando los puntos en el ecosistema martech \u2013 soluciones para la compraventa de publicidad).<\/p>\n<p>A lo largo de su conferencia, Krumperman ha explicado c\u00f3mo ha evolucionado la program\u00e1tica, poniendo el foco en los \u00faltimos cuatro a\u00f1os y cu\u00e1les son las perspectivas de futuro. Entre otros aspectos, tambi\u00e9n ha explicado en qu\u00e9 punto se encuentra Espa\u00f1a en el \u00e1mbito de la inversi\u00f3n digital y en el \u00e1mbito de la transformaci\u00f3n digital, muy por detr\u00e1s de otros pa\u00edses como Francia, Reino Unido o Alemania, que s\u00ed apuestan fuertemente por la program\u00e1tica.<\/p>\n<p>Otra de las cuestiones que ha abordado ha sido la importancia de conocer la data y el origen de los datos en una estrategia pull y push a trav\u00e9s de la program\u00e1tica, la soluci\u00f3n para conectar todos los KPI\u2019s y mejorar el ROI de las empresas y el \u00fanico camino para las empresas que apuestan por la transformaci\u00f3n digital.<\/p>\n<p>Los cambios en el funnel de conversi\u00f3n tambi\u00e9n han sido tratados a lo largo de la conferencia ya que, tal y como se\u00f1ala Krumperman, ahora el consumidor es el centro de la actividad en el marketing digital.<\/p>\n<p>Para finalizar su ponencia, Krumperman ha recalcado que la transformaci\u00f3n digital es m\u00e1s negocio que tecnolog\u00eda y que la program\u00e1tica es la mejor forma de trasladar el mensaje adecuado a los consumidores.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><strong>Convi\u00e9rtete en experto en publicidad program\u00e1tica<\/strong><\/h2>\n<p>Si quieres aprender con los mejores\u00a0expertos en publicidad program\u00e1tica, entra en la <a href=\"https:\/\/adevinta.programmaticuniversity.es\/login\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\">Programmatic University<\/a> de Adevinta Spain. En esta plataforma formativa<em> online<\/em> encontrar\u00e1s cursos de publicidad program\u00e1tica gratuitos para que aprendas todo lo que necesitas sobre esta nueva t\u00e9cnica de compraventa de publicidad digital. Convi\u00e9rtete en experto en program\u00e1tica con Adevinta Spain.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>William Krumperman, Senior Business Advisor de Advertising en Schibsted: \u201cAhora el consumidor es el centro de la actividad en el marketing digital\u201d &nbsp; Schibsted Spain ha participado en el Digital Business World Congress (DES) de Madrid con una ponencia realizada por William Krumperman, Senior Business Advisor de Advertising en Schibsted. Esta conferencia se ha enmarcado [&hellip;]<\/p>\n","protected":false},"featured_media":211978,"template":"","categories":[],"classification":[145],"culture":[],"class_list":["post-411977","story","type-story","status-publish","has-post-thumbnail","hentry","classification-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Schibsted Spain participa en el Digital Business World Congress - Adevinta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adevinta.com\/es\/cuentos\/articulos\/schibsted-spain-participa-en-el-des-martech\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schibsted Spain participa en el Digital Business World Congress\" \/>\n<meta property=\"og:description\" content=\"William Krumperman, Senior Business Advisor de Advertising en Schibsted: \u201cAhora el consumidor es el centro de la actividad en el marketing digital\u201d &nbsp; Schibsted Spain ha participado en el Digital Business World Congress (DES) de Madrid con una ponencia realizada por William Krumperman, Senior Business Advisor de Advertising en Schibsted. 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